Offering your end users a site that's easy-to-navigate and customized to their needs will greatly benefit your business by increasing revenue, conversion rates and user retention. To help you get started optimizing your application for excellent, personalized end user experiences, we have outlined the top 5 areas to focus on.

1. 5
Ways to Personalize
End User Experiences
Presented by

2. Offering your end users a site that's easy-to-
navigate and customized to their needs will
greatly benefit your business by increasing
revenue, conversion rates and user retention.
To help you get started optimizing your
application for excellent, personalized end user
experiences, we have outlined the top 5 areas to
focus on.

3. Improve On-Site Experiences
Increased Usability = Happier End-Users
By personalizing your application for
your end users, you make it easier for
them to use, which in turn makes them
more likely to become a customer.
1

4. Improve On-Site Experiences
(Monetate/eConsultancy Study via LoginRadius)
In-house marketers who personalize user
experiences see a 19% uplift in sales on
average.
1

5. Improve On-Site Experiences
To improve end user experiences, ask yourself
these questions:
1 Where do users spend most of their time
on my website?
Are all messages and data relevant to my
end users?
Are site navigation and search features
easy to use?
Can payment processes be simpler?

6. Content Personalization
To create a personal experience for end-users,
start with your content!
Offering personalized content , custom shopping
suggestions, and other behavioral-based content
will impress your end-users and keep them
coming back.
2

7. Content Personalization
Tailoring an end-user's experience based on
previous interactions creates a lasting
impression and emotional connection.
For example, on Amazon.com you are greeted
with a list of products that you may like, based
on your past shopping habits.
2

8. Utilize Social Sharing
Personalize your application by incorporating
social networking. Offering social sharing and
invite options lets users incorporate their
social media profiles with your website
experience. It’s also great, free publicity for
your website.3

9. Utilize Social Sharing
A study conducted by SociableLabs
shows that 53% of users who clicked a
link shared by a Facebook friend ended up
becoming a customer.
3 53%

10. Optimize for Mobile
Improve your end-user experience on mobile
by including shorter form content or give the
option for users to send offers via email.
By optimizing for mobile, you're creating a
page that will be pleasant for your target
audience, making them more likely to convert
on your site.
4

11. Optimize for Mobile
Users get frustrated when they aren't
presented with the information that they're
after quickly and efficiently.
When content is wrong for the device, the
user will likely become a contribution to
your bounce rate, rather than an engaged
visitor.
4

12. Responsive Design
Any eCommerce company that wants
good business in the mobile age must
insure that their application is mobile-
friendly.
5

13. Responsive Design
Considering the end user is not only about
considering content and application
presentation, but also responsive designs
that are able to work with any manner of
device.
5

14. Still need more proof that personalization works?
Here are some stats:
87% of consumers
agree that there is more
to making purchase
decisions than
“identifying a need,
exploring options, and
purchasing.”
68% of consumers
say that shopping
today is less about
brands or products
themselves and more
about what they are
feeling and needing
73% of shoppers prefer
to do business with
brands that use
personal information
to make their shopping
experiences more
relevant.
87%
68%
73%

15. Learn how to identify ways you can increase
conversion rates for eCommerce with a few simple
application tweaks in our ebook:
Want more optimization tips for your
eCommerce app?
Thanks for
Reading!
5 Proven (& Often Ignored) Tactics That
Increase Conversion Rates for eCommerce
Download Now!

16. LoginRadius
Resources:
GIGYA
WildShark