The document discusses the history and growth of online video and provides 5 ways to incorporate video into communications strategies. It outlines the types of video that can be used including progressive download, streaming, and sharing videos. It then lists 5 ways organizations can use video: 1) rethinking press releases, 2) showing classroom lessons rather than just telling, 3) highlighting inspirational moments, 4) featuring student work, and 5) live streaming events.

1. 5 Ways to Incorporate Video
into Your Communications Strategy
Travis Warren
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2. What is a web video?
- Video that plays in a browser.
- Typically Flash based video
- Increasingly shifting to HTML5 - H.264
- MPEG - (.MP4)
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3. Types of video?
- Progressive Download
- Streaming
- Sharing (Youtube.com, Vimeo.com)
- Live Streaming (USTREAM.com, Livestream.com)
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4. 1995 2005 2006 2010
justin.tv
Lenz v. Universal Music Corp
closed source open source
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5. US broadband penetration
grew to 88.82% in March 2008.
+
Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

6. + Inexpensive Non-linear
Video Editing
and others ...

7. Triple Witching
- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone
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8. Online Video Now More than 50% of Internet Traffic
Proportion of Total U.S. Internet Traffic
Source: Limelight Networks
© 2010 Brightcove, Inc. All Rights Reserved.
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9. 5 Ways to incorporate Video
1. Rethink Press Releases (Communication)
2. Showing, not telling from the classroom (Teachers)
3. What’s Inspirational? (Videographers)
4. Student Involvement (Students)
5. Live Streaming (Development)

10. 1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming

12. College Matriculation

13. School Leader Speeches

15. 1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming

18. 1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming

22. 1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming

27. 1. Rethink Press Releases
2. Showing, not telling from the classroom
3. What’s Inspirational?
4. Student Work
5. Live Streaming Events

28. Live Streaming Gear

31. Takeaways
Your Audience Craves Reality
Trivial is good
Short Shelf-life = Honesty
Invite Conversation!
Use Social Media to Drive Traffic Back to your Site