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Blogging
  Basics
  Travis Warren
     WhippleHill
What is a blog?

- a website or part of a website
- regular entries
- reverse chronological order
- readers leave comments
- real simple syndication (rss)

                                   WHIPPLEHILL
Types of blogs?

- Personal blogs
- Organizational blogs
- By genre (i.e. travel, class or project)
- By media type (i.e. photo or video. aka vlog)
- By device (i.e. mobile or microblog)

                                                  WHIPPLEHILL
The atom is a basic unit of matter that consists of a dense,
   central nucleus surrounded by a cloud of negatively
                    charged electrons.


                                                               WHIPPLEHILL
WWW
       landing pages


BLOG




                  WHIPPLEHILL
Blogs are a micro publishing platform.
External

                         WWW




           Information
           Systems



Internal
External

                         WWW




           Information
           Systems

                               Blogs
                               YouTube
Internal                       Facebook    Producers
Free Blogging Platforms

1. blogger.com            2. wordpress.com & .org




3. tumblr.com
                          4. posterous.com
Types of blogs?

- Personal blogs
- Organizational blog
- By Genre (i.e. travel, class or project)
- By Media type (i.e. photo or video. aka vlog)
- By Device (i.e. mobile or microblog)

                                                  WHIPPLEHILL
Personal Blogs




                 WHIPPLEHILL
PE
                                                  RS
                                                     O
                                                      N
“Blogging is free, it doesn’t matter if anyone




                                                      AL
reads it. What matters is the humility that
comes from writing it. What matters is the
meta-cognition of thinking about what you’re
going to say” - Seth Godin.
PE
                                                  RS
                                                     O
                                                      N
“Blogging is free, it doesn’t matter if anyone




                                                      AL
reads it. What matters is the humility that
comes from writing it. What matters is the
meta-cognition of thinking about what you’re
going to say” - Seth Godin.
http://www.mentalfloss.com/blogs/archives/15131
http://www.pdscompasspoint.com/
Organizational Blogs




                       WHIPPLEHILL
AL
                 N
            IO
         AT
      IZ
   AN
 RG
O
College blogs tell it like it is
Schools ask students to give applicants a real account of campus life

MIT sophomore Lulu Liu, who keeps a blog for the
school's admissions office, cooked dinner in a dormitory kitchen in
Cambridge.

By Marcella Bombardieri, Globe Staff | April 16, 2007

She stopped showing up for most of her classes, pulled frequent all-nighters, and overslept exams. Worse, writes MIT sophomore Lulu Liu on her blog,
she skipped meals, growing skinny and sick.

Yet she still earned A's and B's.

"If it pleases you to lock yourself in your room -- except to sneak out late at night in a trench coat to turn in your problem sets -- . . . you'll find good
company here," Liu wrote.

Liu writes about her college experiences in as much excruciating detail as she wishes -- for $10 an hour, courtesy of the Massachusetts Institute of
Technology's admissions office. Uncensored blogs by Liu, nine other students, and four admissions and financial aid officers are the first thing that visitors
to the admissions website see.
O
                                                                                RG
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                                                                                            AL
http://www.edsocialmedia.com/2010/02/edsocialmedia-summit-ben-jones-keynote/
http://www.whipplehill.com/support/videos/
O
                RG
                 AN
                     IZ
                        AT
                           IO
                           N
                            AL
http://www.oberlin.edu/
AL
                 N
            IO
         AT
      IZ
   AN
 RG
O
Blogging
• Chuck’s Corners are written to specifically
  reinforce key nostalgic themes

• Provide transparency and authenticity
  through frequency

• Share the blog if the topic highlights an alum
  or their specific interest. Engage!

• Learn alumni interests from comments and
  use for future stewardship
2000-2010
Posts per year
170
153
136
119
102
85
68
51
34
17
 0
      2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
=
WHAT PEOPLE ARE SAYING ...                             5/23/2003 at 1:26:46 PM -
                                                       OLIN POTTER
                                                       AS A MEMBER OF CLASS OF 43 I
12/3/2002 at 1:00:00 AM -                              TOO COMPLETED A ROW BOAT OF
David Goodsell                                         WHAT LOOKS TO BE THE SAME:
I never knew this piece of history about my            STEAM BENT OAK RIBS WITH
father. I am so amazed that he did such a              EDGE-NAILED PLANKS (TOUGH TO
wonderful thing so many years ago. Wow                 TRIM TO SHAPE) IT HAD A LITTLE
how exciting to see this happening. To all             SKEG, FLOATED WELL BUT WAS A
the students at Proctor I commend you on               BIT TIPPY. COULD PROBABLY FIND
your fine work. You are true Gentlemen                  A PHOTO OF IT IN USE IF THERE IS
and Ladies. Keep sailing!!!!!!! Ahoy There             ANY INTEREST. OLIN POTTER
Mates David E Goodsell Ft Worth, Texas

                            3/9/2003 at 1:00:00 AM -
                            Nancy (Heywood) Boileau
                            It was so nice to turn over the boat to
                            where it was built by my cousin Fred
                            Goodsell. It makes our hearts warm to
                            know this was the right thing to do for
                            our lost families. We hope to see the little
                            boat on our swing through New England
                            this coming Fall. Paul & Nancy Boileau
                            Burlington, Vermont
WHAT PEOPLE ARE SAYING ...
                                                5/24/2003 at 11:33:34 PM -
                                                Alfred Goodsell
                                                I received the invite from Lou and if it was
5/24/2003 at 8:43:45 PM -                       in my power to be there I would, however
Ruth & Rex McVay                                my thoughts are with you at Proctor on
How wonderful of all of you to restore          the 14th, Olin I know that you will be
Alfred Goodsells little boat and to honor       there so you can speak for me . Those
him by bringing the "Little Boat Home "on       were some of the Happiest days of my
your reunion. We all wish his health would      life being a part of the student body at
allow him to be there-his spirit will be I am   Proctor with the teachers Roland {PETE}
sure of that. We are very proud of him and      Burbank and his wife Connie, Lee Henry,
happy for him to be able to hear about this     Bill Holts, Lyle Farrell , and Cap't. Rounds
honor. Thank you Procter. Sincerely Alfed       in the Shop. I wouldn't give the memories
Goodsells sister and brother in-law.            up for the world, and I am so happy to
                                                be a part of the Proctor History.

                11/16/2007 at 7:40:36 PM -
                Connie Cauchon
                Thanks for making my father a real piece of
                history. He has always been a special person to
                me but this makes him more special than ever.
                Thanks again for restoring his Little Boat.
WHAT PEOPLE ARE SAYING ...




             1/17/2010 at 5:02:22 PM - Alice Martin
             wonderful article, wonderful young man...from
             his completely unbiased grandparents!



   1/17/2010 at 4:53:01 PM - Deborah Wessells
   Nice article about a wonderful young man
   (my great nephew).
Show
don’ t
Tell
Genre Blogs
Classrooms, Travel, Programs




                               WHIPPLEHILL
WHIPPLEHILL
WHIPPLEHILL
Micro-Blogging
“Ambient Awareness”




“Brave New World of Digital Intimacy”, Clive Thompson


                                                        WHIPPLEHILL
Sociologists have long found that “weak ties”
greatly expand your ability to solve problems.



“Brave New World of Digital Intimacy”, Clive Thompson




                                                        WHIPPLEHILL
3 ways your school can use Twitter :




   Single User                     Twitter List                  #Search
   Set up a twitter account      Controlled number of            Search for tweets
either with the school’s name      people to tweet on        referring to your school,
(i.e. @proctoracademy) or an    behalf of your school, get    display results on your
identifiable figure within the     constituents to follow      website. Encourage the
 school (ie. Head of School)        your “twitter list”            conversation.




                                                                              WHIPPLEHILL
Podcasting
• Allows an auditory experience
  - almost like being there!
• Embed podcast into customized
  stewardship push pages
• Assembly, Musical Performances, Sports
  Awards and/or Student Speeches
• Provide live stream of: Assembly, Music
  Performances, Athletic Games, Reunion,
  Graduation.
• Include podcasts in other mediums:
  Chuck’s Corner, Facebook, Twitter
  and the website.
flickr/chuckbwill
What does it look like ?
is this Participation?
annual               monthly
              views
sessions              pages
            visits
    hits
                      unique
              daily
  monthly
                      impressions
is viewing your site participating?

         12,000

                                                                                                                  Total
           9,000



           6,000
                                                                                                                    Unique

           3,000



               0
                    07

                             07

                                   07


                                            07

                                                  07

                                                           07


                                                                    07

                                                                         07

                                                                                  07

                                                                                           07

                                                                                                 07

                                                                                                         08

                                                                                                                  08
                   20

                         20

                                  20


                                        20

                                                 20

                                                       20


                                                                20

                                                                         20

                                                                              20

                                                                                       20

                                                                                                20

                                                                                                      20

                                                                                                               20
                1

                         1

                              r1


                                        1

                                              1

                                                      l1


                                                                1

                                                                     1

                                                                              1

                                                                                       1

                                                                                             1

                                                                                                     1

                                                                                                              1
               b

                      ar




                                    ay


                                             n




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                                                                                   v

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             Fe




                                                                    Se




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                                                                          O
                    M




                                   M




Source: Eagle Hill School (August 2007 - February 2008)                                               OMNITURE
The goal today is engagement
comment = engagement.




                        =

                            WHIPPLEHILL
comment = engagement.

               50


               38


               25


               13


                0
                       8


                                08



                                          08


                                                    08



                                                              08



                                                                        9


                                                                                 09



                                                                                           09



                                                                                                      09



                                                                                                                  9



                                                                                                                            9
                      00




                                                                       0




                                                                                                                00



                                                                                                                            00
                              20



                                       20


                                                   20



                                                          20


                                                                    20



                                                                                20



                                                                                           20



                                                                                                     20
                    r2




                                                                                                               r2



                                                                                                                          r2
                            n



                                      g


                                               ct



                                                          c


                                                                   b



                                                                               ril


                                                                                      ne



                                                                                                 st
                 Ap




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                                                                                                                       be
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                                                                                                          ct



                                                                                                                    ce
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                                                                                                                  De
Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - December 2009)
Student

  Teacher
                          Alum



Parent
                      Head of School



Parent
                       Candidate
of Alum




                                 WHIPPLEHILL
</presentation>
Best Practices For Posting
•   Practice Accessibility           •   Don’t play too safe 


•   Use Paragraphs                   •   Use pictures and videos 


•   Using Headings                   •   Keep writing 


•   Use HTML                         •   Save your posts 


•   Spell Check and Proof            •
•   Think before you post 


•   Write about what you like 


•   Write frequently 


•   Don’t use too much slang 


•   Don't hide your emotions 


•   Consider your readers 


•   Make use of comments 


•   Worry about blog design later 
ACIS - Blogging to Communicate
ACIS - Blogging to Communicate

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ACIS - Blogging to Communicate

  • 1. Blogging Basics Travis Warren WhippleHill
  • 2. What is a blog? - a website or part of a website - regular entries - reverse chronological order - readers leave comments - real simple syndication (rss) WHIPPLEHILL
  • 3. Types of blogs? - Personal blogs - Organizational blogs - By genre (i.e. travel, class or project) - By media type (i.e. photo or video. aka vlog) - By device (i.e. mobile or microblog) WHIPPLEHILL
  • 4. The atom is a basic unit of matter that consists of a dense, central nucleus surrounded by a cloud of negatively charged electrons. WHIPPLEHILL
  • 5. WWW landing pages BLOG WHIPPLEHILL
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  • 7. Blogs are a micro publishing platform.
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  • 14. External WWW Information Systems Internal
  • 15. External WWW Information Systems Blogs YouTube Internal Facebook Producers
  • 16. Free Blogging Platforms 1. blogger.com 2. wordpress.com & .org 3. tumblr.com 4. posterous.com
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  • 18. Types of blogs? - Personal blogs - Organizational blog - By Genre (i.e. travel, class or project) - By Media type (i.e. photo or video. aka vlog) - By Device (i.e. mobile or microblog) WHIPPLEHILL
  • 19. Personal Blogs WHIPPLEHILL
  • 20. PE RS O N “Blogging is free, it doesn’t matter if anyone AL reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say” - Seth Godin.
  • 21. PE RS O N “Blogging is free, it doesn’t matter if anyone AL reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say” - Seth Godin.
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  • 31. Organizational Blogs WHIPPLEHILL
  • 32. AL N IO AT IZ AN RG O
  • 33. College blogs tell it like it is Schools ask students to give applicants a real account of campus life MIT sophomore Lulu Liu, who keeps a blog for the school's admissions office, cooked dinner in a dormitory kitchen in Cambridge. By Marcella Bombardieri, Globe Staff | April 16, 2007 She stopped showing up for most of her classes, pulled frequent all-nighters, and overslept exams. Worse, writes MIT sophomore Lulu Liu on her blog, she skipped meals, growing skinny and sick. Yet she still earned A's and B's. "If it pleases you to lock yourself in your room -- except to sneak out late at night in a trench coat to turn in your problem sets -- . . . you'll find good company here," Liu wrote. Liu writes about her college experiences in as much excruciating detail as she wishes -- for $10 an hour, courtesy of the Massachusetts Institute of Technology's admissions office. Uncensored blogs by Liu, nine other students, and four admissions and financial aid officers are the first thing that visitors to the admissions website see.
  • 34. O RG AN IZ AT IO N AL http://www.edsocialmedia.com/2010/02/edsocialmedia-summit-ben-jones-keynote/
  • 36. O RG AN IZ AT IO N AL http://www.oberlin.edu/
  • 37. AL N IO AT IZ AN RG O
  • 39. • Chuck’s Corners are written to specifically reinforce key nostalgic themes • Provide transparency and authenticity through frequency • Share the blog if the topic highlights an alum or their specific interest. Engage! • Learn alumni interests from comments and use for future stewardship
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  • 43. Posts per year 170 153 136 119 102 85 68 51 34 17 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
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  • 46. WHAT PEOPLE ARE SAYING ... 5/23/2003 at 1:26:46 PM - OLIN POTTER AS A MEMBER OF CLASS OF 43 I 12/3/2002 at 1:00:00 AM - TOO COMPLETED A ROW BOAT OF David Goodsell WHAT LOOKS TO BE THE SAME: I never knew this piece of history about my STEAM BENT OAK RIBS WITH father. I am so amazed that he did such a EDGE-NAILED PLANKS (TOUGH TO wonderful thing so many years ago. Wow TRIM TO SHAPE) IT HAD A LITTLE how exciting to see this happening. To all SKEG, FLOATED WELL BUT WAS A the students at Proctor I commend you on BIT TIPPY. COULD PROBABLY FIND your fine work. You are true Gentlemen A PHOTO OF IT IN USE IF THERE IS and Ladies. Keep sailing!!!!!!! Ahoy There ANY INTEREST. OLIN POTTER Mates David E Goodsell Ft Worth, Texas 3/9/2003 at 1:00:00 AM - Nancy (Heywood) Boileau It was so nice to turn over the boat to where it was built by my cousin Fred Goodsell. It makes our hearts warm to know this was the right thing to do for our lost families. We hope to see the little boat on our swing through New England this coming Fall. Paul & Nancy Boileau Burlington, Vermont
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  • 48. WHAT PEOPLE ARE SAYING ... 5/24/2003 at 11:33:34 PM - Alfred Goodsell I received the invite from Lou and if it was 5/24/2003 at 8:43:45 PM - in my power to be there I would, however Ruth & Rex McVay my thoughts are with you at Proctor on How wonderful of all of you to restore the 14th, Olin I know that you will be Alfred Goodsells little boat and to honor there so you can speak for me . Those him by bringing the "Little Boat Home "on were some of the Happiest days of my your reunion. We all wish his health would life being a part of the student body at allow him to be there-his spirit will be I am Proctor with the teachers Roland {PETE} sure of that. We are very proud of him and Burbank and his wife Connie, Lee Henry, happy for him to be able to hear about this Bill Holts, Lyle Farrell , and Cap't. Rounds honor. Thank you Procter. Sincerely Alfed in the Shop. I wouldn't give the memories Goodsells sister and brother in-law. up for the world, and I am so happy to be a part of the Proctor History. 11/16/2007 at 7:40:36 PM - Connie Cauchon Thanks for making my father a real piece of history. He has always been a special person to me but this makes him more special than ever. Thanks again for restoring his Little Boat.
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  • 51. WHAT PEOPLE ARE SAYING ... 1/17/2010 at 5:02:22 PM - Alice Martin wonderful article, wonderful young man...from his completely unbiased grandparents! 1/17/2010 at 4:53:01 PM - Deborah Wessells Nice article about a wonderful young man (my great nephew).
  • 53. Genre Blogs Classrooms, Travel, Programs WHIPPLEHILL
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  • 66. “Ambient Awareness” “Brave New World of Digital Intimacy”, Clive Thompson WHIPPLEHILL
  • 67. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. “Brave New World of Digital Intimacy”, Clive Thompson WHIPPLEHILL
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  • 69. 3 ways your school can use Twitter : Single User Twitter List #Search Set up a twitter account Controlled number of Search for tweets either with the school’s name people to tweet on referring to your school, (i.e. @proctoracademy) or an behalf of your school, get display results on your identifiable figure within the constituents to follow website. Encourage the school (ie. Head of School) your “twitter list” conversation. WHIPPLEHILL
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  • 72. • Allows an auditory experience - almost like being there! • Embed podcast into customized stewardship push pages • Assembly, Musical Performances, Sports Awards and/or Student Speeches • Provide live stream of: Assembly, Music Performances, Athletic Games, Reunion, Graduation. • Include podcasts in other mediums: Chuck’s Corner, Facebook, Twitter and the website.
  • 74. What does it look like ?
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  • 77. annual monthly views sessions pages visits hits unique daily monthly impressions
  • 78. is viewing your site participating? 12,000 Total 9,000 6,000 Unique 3,000 0 07 07 07 07 07 07 07 07 07 07 07 08 08 20 20 20 20 20 20 20 20 20 20 20 20 20 1 1 r1 1 1 l1 1 1 1 1 1 1 1 b ar ay n g p ct v c n b Ju Ap No De Ju Ja Au Fe Se Fe O M M Source: Eagle Hill School (August 2007 - February 2008) OMNITURE
  • 79. The goal today is engagement
  • 80. comment = engagement. = WHIPPLEHILL
  • 81. comment = engagement. 50 38 25 13 0 8 08 08 08 08 9 09 09 09 9 9 00 0 00 00 20 20 20 20 20 20 20 20 r2 r2 r2 n g ct c b ril ne st Ap e be De Ju Au Fe Ap gu O ob Ju m Au ct ce O De Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - December 2009)
  • 82. Student Teacher Alum Parent Head of School Parent Candidate of Alum WHIPPLEHILL
  • 84. Best Practices For Posting • Practice Accessibility  • Don’t play too safe  • Use Paragraphs  • Use pictures and videos  • Using Headings  • Keep writing  • Use HTML  • Save your posts  • Spell Check and Proof  • • Think before you post  • Write about what you like  • Write frequently  • Don’t use too much slang  • Don't hide your emotions  • Consider your readers  • Make use of comments  • Worry about blog design later