Image-based social networks such as Pinterest may not immediately seem like they can be beneficial to B2B companies selling services. However, with a bit of thought and work Pinterest can work well for B2B for recruitment and CSR.

1. FIVE WAYS B2B CAN USE PINTEREST

2. WHY PINTEREST?
Fastest growing social network
Rapidly expanding internationally
Excellent for driving traffic to sites and generating sales
New functionality that promotes articles and non-image content better
BUT
Challenging for B2B companies

3. B2B ADVANTAGES
Drives more referral traffic that Google+, LinkedIn and YouTube combined
Can create a positive brand experience
Be attractive to potential employees

4. 5 WAYS

5. 1. EXPANDED ARTICLE PINS
New article pins show the headline,
author, short description of the article
and an excellent call to action (“Read
this on…”).
Gives more importance to content and
encourages clicking through.
More information on their site.

6. 2. PROMOTED PINS
Currently testing and will work in a similar way to other
social networks.
Reach a wider audience so you win more followers and
more traffic.

7. 3. YOUR KNOWLEDGE
SOCIAL MEDIA IS PEER-TO-PEER AND ONLY REALLY
SUCCESSFUL WHEN PEOPLE SHARE.
Find boards to follow and pin their content.
Comment on pins.
Remember to pin your articles and content!

8. 4. VALUES AND CSR
Boards can reflect what matters to your company.
Create a compelling board that demonstrates your CSR work
and company values.
Visuals convey meaning in a different way and give prospective
employees a good idea of how you uphold values.

9. 5. WORK CULTURE
Show a human side to your company.
Use informal shots and ask for contributions.
Let your company’s personality come through. This can be
more powerful than words.
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