7 Dwarves of Content Marketing

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What can fairy tales teach us about digital marketing? More than you think!

We look at the 7 dwarves of content marketing and how they can help you create a better content marketing plan and strategy.

Published in: Marketing, Business, Technology
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7 Dwarves of Content Marketing

  1. 1. DWARVESOF CONTENTMARKETING7
  2. 2. How can a fairy tale help you create a magical content marketing strategy and plan? The ultimate team in fairy tales is the Seven Dwarves, each with their own unique characteristics. Creating great content is the same – it needs different skills and approaches.
  3. 3. ORDERLY Responsible for maintaining a content calendar and that content is being produced and promoted properly. If you only have one person, make it this one!
  4. 4. PUSHY Putting content on the company blog is not enough. It needs to be actively and continually promoted. For this you need to use social media best practice and PR skills to get attention and sharing.`
  5. 5. SCRIBBLER Writing high-quality content is important so you’ll need good, topical ideas that resonate with an audience.
  6. 6. CRAFTY Content should not just be focused on the written word. Videos are 12 times more likely to be shared compared to text and link statuses. Create new content or repurpose existing articles into videos, presentations, infographics and images.
  7. 7. GEEKY People love data and it can make a compelling hook for article titles and images, as well as creating infographics. Look for resources – people, websites, and publications – that provide these.
  8. 8. CHATTY Every company has someone with excellent presenting skills and who feel at ease in front of a camera or microphone. Use their abilities to create videos, podcasts and webinars.
  9. 9. TIMELY Content is most powerful when it’s released at the right time. This means being able to react quickly to breaking news, as well as planning for events you know will happen. Don’t let good content turn into a pumpkin.
  10. 10. DOWNLOADTHEFULL GUIDE 5DIGITALMARKETINGLESSONSFROMFAIRYTALES HTTP://MTWST.CO/1JMECB7

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