There are five types of customer interactions that matter most: casual, social, transactional, informational, and collaborative. Each type has a different purpose and requires a different approach. Let's take a closer look at each one.
Casual interactions are the simplest and most common form of customer interaction. They involve little more than casual conversation and small talk. The goal of casual interactions is to build rapport and relationships with customers.
Social interactions are slightly more formal than casual interactions. They often involve sharing information or ideas, as well as exchanging feedback or opinions. The goal of social interactions is to build trust and credibility with customers.
Transactional interactions are the most formal type of customer interaction. They involve exchange of goods or services for money. The goal of transactional interactions is to complete the transaction with as little friction as possible.
Informational interactions are one-way interactions in which businesses provide information to customers. They are typically used to educate customers about products, services, or policies. The goal of informational interactions is to provide accurate and up-to-date information to customers.
Collaborative interactions are two-way interactions in which businesses and customers work together to solve a problem or accomplish a task. The goal of collaborative interactions is to create a win-win situation for both parties involved.
As you can see, customer interaction is not just about selling your product or service. It's about building relationships with your customers and providing them with value. So, the next time you're thinking about how to improve your business, make sure you're considering the customer interactions that matter most.
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OVERVIEW
There are five types of customer
interactions that matter most:
casual, social, transactional,
informational, and collaborative.
Copyright 2005-2022. Kadena Tate Intl LLC. All Rights Reserved. https://www.kadenatate.com
4. @KadenaTate
CASUAL
INTERACTIONS
Casual interactions are the simplest
and most common form of
customer interaction.
They involve little more than casual
conversation and small talk.
Copyright 2005-2022. Kadena Tate Intl LLC. All Rights Reserved. https://www.kadenatate.com
5. @KadenaTate
SOCIAL
INTERACTIONS
Social interactions are slightly
more formal than casual
interactions.
They often involve sharing
information or ideas, as well as
exchanging feedback or opinions.
Copyright 2005-2022. Kadena Tate Intl LLC. All Rights Reserved. https://www.kadenatate.com
7. @KadenaTate
INFORMATIONAL
INTERACTIONS
Informational interactions are one-way
interactions in which businesses
provide information to customers.
They are typically used to educate
customers about products, services, or
policies.
Copyright 2005-2022. Kadena Tate Intl LLC. All Rights Reserved. https://www.kadenatate.com
9. @KadenaTate
CONCLUSION
Customer interaction is not just
about selling your product or
service.
It's about building relationships
with your customers and
providing them with value.
Copyright 2005-2022. Kadena Tate Intl LLC. All Rights Reserved. https://www.kadenatate.com
10. @KadenaTate
SHARE YOUR
OPINION IN THE
COMMENT
SECTION!
Do you find that different types
of customer interactions require
different communication styles?
Copyright 2005-2022. Kadena Tate Intl LLC. All Rights Reserved. https://www.kadenatate.com