The document discusses how to craft a powerful brand story. It explains that every business needs a story to stand out from competitors. The presentation will share ideas on how to craft a brand story by following the sure-fire formula that all good stories and sales presentations follow. It will also discuss how to enter the world of the ideal client by speaking to their fears, desires, needs, aligning with their values, and reassuring the right purchasing decision.

1. CRAFT A
POWERFUL
BRAND
STORY
http://www.KadenaTate.com

2. INTRODUCTION
KADENA TATE
AUTHOR. SPEAKER.
THOUGHT PROVOKER.
REVENUE STRATEGIST
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

3. Every business owner needs a story
that makes her company stand out
from the crowd.
Kadena Tate will share ideas
surrounding how to craft a powerful
brand story.
You will discover the sure-fire
formula that all good stories and
sales presentations follow.
AGENDA
WHAT TO EXPECT TODAY
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

4. THE POWER OF STORY
IN A NUTSHELL
Characters
Client
Persona
Setting
Online
Offline
Plot
Sequence
Conflict
Inner
Outer
Resolution
Theme
Big Idea
Message
Lesson
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

5. CLARITY NEEDED
SITUATION - What is stopping you from achieving your personal, professional, or relational goals?
SOLUTION - Who do you need to become in order to accomplish that wish/dream/goal?
SUCCESS - What does success look + feel like to you?
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

6. How to craft
a powerful
brand story.

7. Interrupt the pattern of
failure.
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

8. Your word is your
wand.
- Florence Scovel
Shinn
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

9. In fiction: we find
the predictable boring.
In real life: we
find the unpredictable
terrifying.
― Mokokoma
Mokhonoana
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

10. Your intellect may
be confused, but
your emotions will
never lie to you.
- Roger Ebert
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

11. Money follows
attention.
- Grant Cardone
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

12. Sight follows sound.
- Deidre Champion
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

13. Opportunity and
security: as one rises,
the other one falls.
- Eden Adele
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

14. Imagination is the
highest kite one can
fly. - Lauren Bacall
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

15. ENTER THE WORLD OF YOUR IDEAL CLIENT
CLARITY
You must speak to the
prospect's fears, desires
and needs.
CONNECT
Your offer must align
with the prospect's
values.
CONFIDENCE
Reassure them that
they are making the
right purchasing
decision.
SUMMARY
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

16. Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com
Questions and Answers
Please ask your questions in the comment section below.

17. Today is a great day to call
up your sexy, gorgeous,
vibrant feminine energy
and translate it to solid
business practices!
GET THE ROYAL VIP
TREATMENT AND SUPPORT
YOU DESIRE AND DESERVE.
JOIN US!
http://www.KadenaTate.com
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

18. Thank You.I APPRECIATE YOUR TIME AND ATTENTION.
Please share this video and transcript with a woman who wants to grow herself
and her business. Thank you.

19. CONTACT KADENA
http://www.KadenaTate.com
Website
Kadena@KadenaTate.com
Email address
(858) 859-1339
Phone number
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com

20. CRAFT A POWERFUL
BRAND STORY
http://www.KadenaTate.com
SKYROCKET YOUR BIZ
Copyright 2005- 2019. Kadena Tate International. All Rights Reserved. http://www.KadenaTate.com