5 ideias para tornar a sua Campanha Viral de E-scape

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Associação Portuguesa dos Profissionais de Marketing

Getting a marketing campaign to go viral requires creating content that people want to share with others. Content should elicit an emotional response and tell a story people find interesting or entertaining. Marketers should make it easy to share content on social media by including prominent sharing buttons.

Marketing Economy & Finance Business

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It was a year of real growth, but also of disruption and even transformation. The BrandZ™ Top 100 Most Valuable Global Brands 2014 added $310 billion to reach $2.9 trillion in brand value, a 12 percent increase. Prior to the BrandZ™ Global 2014 results, the Top 100 had increased an average of about 6 percent, $125 billion, annually since the financial crisis of 2008 and 2009. This year, led by apparel, with a 29 percent overall increase, all categories rose in brand value. And 10 of 14 categories experienced double-digit growth, indicating that brands across the economy have moved beyond recovery into a period of new growth. Original content here: http://www.millwardbrown.com/brandz/Top_100_Global_Brands.aspx

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