SlideShare a Scribd company logo
Ask Your Mother!
Before we take off
•  Six feet under Marketing?
•  How to sell rocks
(the Nutri Ventures case)
•  News from the Afterlife Marketing
•  You got a message!
Agenda
Marketing
Temporary Monopoly = INOVATION
Differentiation?
Katrina Kaif
Risk Aversion
The Fashion Marketing
“I See Dead People!”
A light at the end of the tunnel…
How to Sell Rocks
Does it really work?
Maslow’s Avatar
The Wolf of Wall Street
“Motivare”
The Afterlife Marketing
Customer, Buyer, Client…
INSIDOVATION
Gut Data Feeling
The Weakest Link
Objectives with Purpose
Be Bold!
INOVATION: Everybody Can do It
You Got a Message!
Conclusion
In Memory Of
Thank You!
“It is better to fail in originality
than to succeed in imitation”
Herman Melville
rqc@nutri-ventures.com

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Rodrigo Carvalho - Nutri Ventures - Congresso Nacional de Marketing 2014