5 Tips to Optimize Your Economic Development Website

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Is your economic development website optimized for the best performance and greatest impact? Here are 5 tips to help maximize your website performance and make your site work harder for you.

5 Tips to Optimize Your
Economic Development Website

Simply “existing” online is not enough
in today’s digital age…

Is your economic development website optimized
for the best performance and greatest impact?

Here are some steps you can take to help
your website stand out from the pack…

TIP #1: PROVIDE TARGETED CONTENT
• Carefully consider your audience and craft your
content to cater to their needs
• Find keywords, data, infographics, information, etc.
that they are searching for
• Write what they want to read - not what you want to
write

TIP #2: INTEGRATE IMPORTANT KEYWORDS
• Weave descriptive keywords into your website copy
to grab the attention of web visitors and search engines
• Choose more unique keywords over more general
keywords
• Add keywords into copy, headers, image descriptions,
and meta-descriptions for the biggest impact

TIP #3: USE IMAGES
• People process visual information 60,000 times faster
than written information
• Images can help communicate your story to readers
quickly
• People don’t read big blocks of text anymore – it is all
about “scanability”

TIP #4: SIMPLIFY YOUR CONTENT
• Shorten everything you can while keeping your concise
messaging
• Use bullet points and short paragraphs to communicate
information to readers
• Visitors stay on a page for an average of 15 seconds – make sure
to communicate your written message in that time, or it may be
missed

TIP #5: ADD SOCIAL SHARING BUTTONS
• Spread your visibility across channels by adding social sharing
buttons
• Add to all types of content: blogs, presentations, offers,
infographics, etc.
• Social sharing buttons help get your visitors engaged with your
content and community

LEARN MORE
• To read more about this topic, click here!
• Websites as Lead Generation Tools
• 3 Things You Can Do to Get Your Website Mobile Ready
• Become certified in Digital Economic Development with
Community Systems’ Digital EDU Training Program

This document outlines six tips for launching a digital ambassadors campaign to promote economic development. It discusses campaigns launched by the Greater Houston Partnership and Metro Denver EDC. The tips are to seek out passionate influencers to participate, inspire their participation with simple sharing tasks, measure the impact of posts, engage ambassadors in person, and be willing to change the campaign based on results. Examples are given of how each organization recruited ambassadors and examples of content shared on social media.

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5 Tips to Optimize Your Economic Development Website

1. 5 Tips to Optimize Your Economic Development Website

2. Simply “existing” online is not enough in today’s digital age…

3. Is your economic development website optimized for the best performance and greatest impact?

4. Here are some steps you can take to help your website stand out from the pack…

5. TIP #1: PROVIDE TARGETED CONTENT • Carefully consider your audience and craft your content to cater to their needs • Find keywords, data, infographics, information, etc. that they are searching for • Write what they want to read - not what you want to write

6. TIP #2: INTEGRATE IMPORTANT KEYWORDS • Weave descriptive keywords into your website copy to grab the attention of web visitors and search engines • Choose more unique keywords over more general keywords • Add keywords into copy, headers, image descriptions, and meta-descriptions for the biggest impact

7. TIP #3: USE IMAGES • People process visual information 60,000 times faster than written information • Images can help communicate your story to readers quickly • People don’t read big blocks of text anymore – it is all about “scanability”

8. TIP #4: SIMPLIFY YOUR CONTENT • Shorten everything you can while keeping your concise messaging • Use bullet points and short paragraphs to communicate information to readers • Visitors stay on a page for an average of 15 seconds – make sure to communicate your written message in that time, or it may be missed

9. TIP #5: ADD SOCIAL SHARING BUTTONS • Spread your visibility across channels by adding social sharing buttons • Add to all types of content: blogs, presentations, offers, infographics, etc. • Social sharing buttons help get your visitors engaged with your content and community

10. LEARN MORE • To read more about this topic, click here! • Websites as Lead Generation Tools • 3 Things You Can Do to Get Your Website Mobile Ready • Become certified in Digital Economic Development with Community Systems’ Digital EDU Training Program

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