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INFRASTRUCTURE GAP
SESSION 1.1
OVERVIEW OF DONORFUSE
DonorFuse is a social enterprise with a mission to
strengthen nonprofits by leveraging technology and
growing organizational impact
WHAT IS DATA?
FUNCTIONS OF DATA
Decision
Making
Donor
Relations
Storytelling
Support
Strategies
Reporting
Awareness
DETERMINING THE PURPOSE
Why do you
need the
data?
You have access to various,
wide-spread data sets –
Internally & Externally. Your
first step is to determine the
“Why?”
Fundraising Appeal
Community Outreach/Advocacy
Market Research
Public Relations
Strategy/Capacity Development
Funder Request
WHAT SOURCES ARE AVAILABLE?
EXTERNAL OUTLETS
Data.Gov IRIS Urban.Org
INTERNAL SYSTEMS
Financial Data CRM/Donor Data Program Data Fundraising Data
ORGANIZATIONAL ALIGNMENT McKinsey 7-S
Model
Strategy: the plan devised to maintain
and build competitive advantage over
the competition.
Structure: the way the organization is
structured and who reports to whom.’?
Systems: the daily activities and
procedures that staff members engage
in to get the job done.
Shared Values: called "superordinate
goals" when the model was first
developed, these are the core values
of the company that are evidenced in
the corporate culture and the general
work ethic.
Style: the style of leadership
adopted.
Staff: the employees and their
general capabilities.
Skills: the actual skills and
competencies of the
employees working for the
company.
CLOSING THE INFRASTRUCTURE GAP
 Clearly define what “data” means to you, your team, and your
organization.
 Determine the desired function you’d like your data to play.
 Set the purpose – what is the end goal?
 Explore internal and external data sources to reach your goal.
 Get all the players on the field and with a clear play plan.
 Always, repeat and review often.
ADDITIONAL RESOURCES
 Market For Good: “Breaking it Down: The What, Why, & How” (2013):
http://www.marketsforgood.org/breaking-it-down-the-what-why-and-how/
 Upgrading the Information Infrastructure for Social Change:
http://www.marketsforgood.org/wp-content/uploads/2014/05/MarketsforGood_Information-
Infrastructure_Fall-2012_.pdf

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Closing the Infrastructure Gap for Nonprofits

  • 2. OVERVIEW OF DONORFUSE DonorFuse is a social enterprise with a mission to strengthen nonprofits by leveraging technology and growing organizational impact
  • 5. DETERMINING THE PURPOSE Why do you need the data? You have access to various, wide-spread data sets – Internally & Externally. Your first step is to determine the “Why?” Fundraising Appeal Community Outreach/Advocacy Market Research Public Relations Strategy/Capacity Development Funder Request
  • 6. WHAT SOURCES ARE AVAILABLE? EXTERNAL OUTLETS Data.Gov IRIS Urban.Org INTERNAL SYSTEMS Financial Data CRM/Donor Data Program Data Fundraising Data
  • 7. ORGANIZATIONAL ALIGNMENT McKinsey 7-S Model Strategy: the plan devised to maintain and build competitive advantage over the competition. Structure: the way the organization is structured and who reports to whom.’? Systems: the daily activities and procedures that staff members engage in to get the job done. Shared Values: called "superordinate goals" when the model was first developed, these are the core values of the company that are evidenced in the corporate culture and the general work ethic. Style: the style of leadership adopted. Staff: the employees and their general capabilities. Skills: the actual skills and competencies of the employees working for the company.
  • 8. CLOSING THE INFRASTRUCTURE GAP  Clearly define what “data” means to you, your team, and your organization.  Determine the desired function you’d like your data to play.  Set the purpose – what is the end goal?  Explore internal and external data sources to reach your goal.  Get all the players on the field and with a clear play plan.  Always, repeat and review often.
  • 9. ADDITIONAL RESOURCES  Market For Good: “Breaking it Down: The What, Why, & How” (2013): http://www.marketsforgood.org/breaking-it-down-the-what-why-and-how/  Upgrading the Information Infrastructure for Social Change: http://www.marketsforgood.org/wp-content/uploads/2014/05/MarketsforGood_Information- Infrastructure_Fall-2012_.pdf

Editor's Notes

  1. Point out the philosophy of data, highlighting why this is important
  2. What other functions can you think of?