The document discusses 5 tactics for increasing customer engagement through cross-channel marketing: 1) enhance follow-up emails by using multiple channels like push notifications and in-app messages, 2) provide personalized content to exceed customer expectations, 3) set up triggered push notifications to deliver real-time value, 4) use retargeting ads as they are more effective on past visitors, and 5) always perform A/B testing and optimization. The goal is to give customers choice in how they engage with brands across different channels. Increasing customer engagement through these tactics can help businesses perform better.

1. CUSTOMER ENGAGEMENT
5 tactics to increase
with cross-channel marketing

2. Marketers are adopting
marketing efforts that take
customers into account
more and more every day.
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This relatively new
customer-centric approach
is impacting the
performance of the business
and its revenue streams.

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Right in the middle of this
intersection is customer
engagement. Below we
share 5 cross-channel
marketing tactics that can
help you increase it:

5. ENHANCE THE “FOLLOWUP”
EMAIL TACTIC BY USING
MULTIPLE CHANNELS
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Instead of using the old-fashioned way of
sending follow-ups by email only, you can
combine this proven tactic with multiple other
channels to maximize your engagement, such
as push notifications and in-app messages.

6. PROVIDE UNIQUE USER
EXPERIENCE THROUGH
PERSONALISED CONTENT
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In order not to fall behind the competition,
you must strive to exceed customers’
expectations by putting personalization at the
top of your priority pyramid.

7. SET UP ACTIONTRIGGERED
PUSH NOTIFICATIONS TO
DELIVER REALTIME VALUE
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Triggered messages are an outreach to your
customers, such as push notifications or email,
which are sent right after a user completes a
predefined action, such as making a purchase
or opening an app.

8. USE RETARGETING ADS AS
YOUR SECRET WEAPON FOR
CUSTOMER ENGAGEMENT
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The reason why retargeting pays off is that
past visitors are already familiar enough with
your brand and are more likely to complete
the next action at this stage, than people
seeing your ad or brand for the first time.

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ALWAYS DO A/B TESTING
AND OPTIMISE
A/B testing is an essential act of comparison
marketers use to determine which version of
an email, push notification or other types of
customer messages performs best in terms of
engagement, conversion metrics, etc.

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Giving your customers the
choice to engage with your
brand where and how they
want to, allows them to
enjoy the experience while
using the channel they are
most comfortable with.

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No matter the approach
and tools you are using, the
truth is that customer
engagement can take you
far or at least farther than
others in the competitive
business environment.

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We can help you create
truly human-centric
experiences at scale.