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#health2con ; #digitalhealth
Contextual | Unique | Personalized
How & Why Enspektos, LLC and Health 2.0 Are
Bringing You a...
#health2con ; #digitalhealth
Today’s Hashtags
#health2con
#digitalhealth
#health2con ; #digitalhealth
Overview
Who
Why
What
How
#health2con ; #digitalhealth
Overview
Who
Why
What
How
#health2con ; #digitalhealth
About Health 2.0 (@health2con)
Health 2.0 promotes, showcases and catalyzes
new technologies ...
#health2con ; #digitalhealth
About Enspektos (@enspektosllc)
Enspektos is a digital health innovation
consultancy. The fir...
#health2con ; #digitalhealth
Overview
Who
Why
What
How
#health2con ; #digitalhealth
There is Abundant Information . . .
#health2con ; #digitalhealth
. . . But Less Context, Like This
#health2con ; #digitalhealth
Information = Noise; Context = Signal
Information
Noise
Noise
Noise
Noise
Noise
Noise
Signal
...
#health2con ; #digitalhealth
Signals Accelerate Your Success, Noise Doesn’t
New Opportunities
Better Products & Services
S...
#health2con ; #digitalhealth
Overview
Who
Why
What
How
#health2con ; #digitalhealth
Companies
Tech
Trends
Future
Consumer
Tech Use
Content
Impact
Health 2.0 & Enspektos Intellig...
#health2con ; #digitalhealth
Companies by Technology Category
Health 2.0 Source, June 2013
2540
1465
643
203
229
0
500
100...
#health2con ; #digitalhealth
Health 2.0 Companies by Segment
Q2 Growth in Red, June 2013
0 100 200 300 400 500 600 700 800...
#health2con ; #digitalhealth
Total Funding by Technology Category
April-June 2013
Consumer Facing
Professional Facing
Pati...
#health2con ; #digitalhealth
Annual Funding
1.03
1.61
1.14
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2011 2012 2013
Billionsofdo...
#health2con ; #digitalhealth
Data Mobility
Usability of EMRsTrackers
Key Trends in Health IT Innovation
#health2con ; #digitalhealth
Health 2.0: Market Intelligence
Bundled and Stand-alone Service Offerings that Leverage
Healt...
#health2con ; #digitalhealth
Health 2.0: Package Offerings
• Annual Report
• Tech Trend Reports
• Newsbites
• OnDemand
• L...
#health2con ; #digitalhealth
Health 2.0 Bundled Intelligence Packages
Services Learn Track Connect
Annual Report   
Tec...
#health2con ; #digitalhealth
Health 2.0 Annual Report
Missed the Fall Conference? Get it all on paper with
additional cont...
#health2con ; #digitalhealth
Why Health 2.0 Thinks Enspektos’ Work
is Worth Your Attention, Support &
Participation
#health2con ; #digitalhealth
Four Critical Executive Consumer Health Tech
Pain Points
Connecting
the Dots
Identifying
New
...
#health2con ; #digitalhealth
We Developed enmoebius bronze to Address
These Pain Points
What: A unique member supported on...
#health2con ; #digitalhealth
What Makes it Different
At the core of the service is a patent-pending technology
Enspektos d...
#health2con ; #digitalhealth
enmoebius-powered Consumer Research Initiative:
digihealth pulse
Ongoing Research With Digita...
#health2con ; #digitalhealth
Sample Insights: How Are People Consuming and
Reacting to Digital Health Content?
Connecting
...
#health2con ; #digitalhealth
Sample Insight: What’s Driving Consumer
Adoption of Health Technologies?
Key Consumer
Health ...
#health2con ; #digitalhealth
Sample Insight: How Big Data, Analytics and
Algorithms Will Change Consumer Health
Connecting...
#health2con ; #digitalhealth
Insights On Demand: Personalized Support
& Advice
Connecting
the Dots
Identifying
New
Opportu...
#health2con ; #digitalhealth
enmoebius bronze Demo
#health2con ; #digitalhealth
Overview
Who
Why
What
How
#health2con ; #digitalhealth
Reminder: Where to Get Health 2.0’s
Bundled Intelligence Packages
Services Learn Track Connec...
#health2con ; #digitalhealth
Get Started on enmoebius bronze via
Health 2.0’s Website
Get Started at the Health 2.0 Websit...
#health2con ; #digitalhealth
Questions
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Health 2.0 and Enspektos, LLC Talk Big Picture Health Technology Insights, the Future of Consumer Digital Health and More

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In August 2013, Health 2.0 and Enspektos, LLC discussed a range of big picture health technology and consumer digital health insights and more during a special Webinar. The two firms also discussed how they will collaborate around the health technology arena.

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Health 2.0 and Enspektos, LLC Talk Big Picture Health Technology Insights, the Future of Consumer Digital Health and More

  1. 1. #health2con ; #digitalhealth Contextual | Unique | Personalized How & Why Enspektos, LLC and Health 2.0 Are Bringing You a New Breed of Health Technology Market Intelligence August 15, 2013
  2. 2. #health2con ; #digitalhealth Today’s Hashtags #health2con #digitalhealth
  3. 3. #health2con ; #digitalhealth Overview Who Why What How
  4. 4. #health2con ; #digitalhealth Overview Who Why What How
  5. 5. #health2con ; #digitalhealth About Health 2.0 (@health2con) Health 2.0 promotes, showcases and catalyzes new technologies in health care. We do this through a worldwide series of conferences, code-a-thons, prize challenges, and more. We also have the leading market intelligence on new health technology companies. Kim Krueger, @kqkruegerMatthew Holt, @boltyboy Prerna Anand, @AnandPrerna
  6. 6. #health2con ; #digitalhealth About Enspektos (@enspektosllc) Enspektos is a digital health innovation consultancy. The firm’s mission is to help you use digital health technologies to spark action among patients, caregivers, providers and others. One way we achieve this goal is by providing novel, future-oriented, on-demand consumer health technology insights to health executives. Fard Johnmar, @fardj
  7. 7. #health2con ; #digitalhealth Overview Who Why What How
  8. 8. #health2con ; #digitalhealth There is Abundant Information . . .
  9. 9. #health2con ; #digitalhealth . . . But Less Context, Like This
  10. 10. #health2con ; #digitalhealth Information = Noise; Context = Signal Information Noise Noise Noise Noise Noise Noise Signal Signal Signal Signal Signal Signal Context
  11. 11. #health2con ; #digitalhealth Signals Accelerate Your Success, Noise Doesn’t New Opportunities Better Products & Services Smarter Decisions Fewer Mistakes Signals
  12. 12. #health2con ; #digitalhealth Overview Who Why What How
  13. 13. #health2con ; #digitalhealth Companies Tech Trends Future Consumer Tech Use Content Impact Health 2.0 & Enspektos Intelligence Capabilities Complementary Intelligence
  14. 14. #health2con ; #digitalhealth Companies by Technology Category Health 2.0 Source, June 2013 2540 1465 643 203 229 0 500 1000 1500 2000 2500 3000 All Consumer FacingProfessional FacingPatient-Provider CommunicationData, Analytics, and Exchange
  15. 15. #health2con ; #digitalhealth Health 2.0 Companies by Segment Q2 Growth in Red, June 2013 0 100 200 300 400 500 600 700 800 Clinical Trials Search & Recruitment Privacy & Identity Gaming Financial Management B2B-Revenue Collection &… B2B-Decision Support Analytics Data Utility Layer Search Provider Search Coaching & Advisory Services Personal Health Assessment &… Professional Knowledge Exchanges B2B-Administrative Tools Patient-Provider Communication Patient Communities B2B-Clinician Workflow Wellness Content Self-Management Tools & Trackers # Companies (n)
  16. 16. #health2con ; #digitalhealth Total Funding by Technology Category April-June 2013 Consumer Facing Professional Facing Patient-Provider Communication Data, Analytics, and Exchange Total Funding: $652.7 M $359 M, 55% $195.6 M, 30% $68.3 M, 10% $30.2 M, 5%
  17. 17. #health2con ; #digitalhealth Annual Funding 1.03 1.61 1.14 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2011 2012 2013 Billionsofdollars($) As of June 2013
  18. 18. #health2con ; #digitalhealth Data Mobility Usability of EMRsTrackers Key Trends in Health IT Innovation
  19. 19. #health2con ; #digitalhealth Health 2.0: Market Intelligence Bundled and Stand-alone Service Offerings that Leverage Health 2.0 Industry Experience to Help You Understand What’s Coming Next in Health Technology and How Best to Benefit. Learn • Annual Report • Tech Trend Reports Track • Health 2.0 Source • Newsbites • Analyst Access Connect • OnDemand • Matchpoint
  20. 20. #health2con ; #digitalhealth Health 2.0: Package Offerings • Annual Report • Tech Trend Reports • Newsbites • OnDemand • Limited Analyst Access • Unlimited Analyst Access • Health 2.0 Source • Matchpoint
  21. 21. #health2con ; #digitalhealth Health 2.0 Bundled Intelligence Packages Services Learn Track Connect Annual Report    Tech Trend Reports    Newsbites   OnDemand   Analyst Access Limited Unlimited Health 2.0 Source  Matchpoint  Find all of Health 2.0’s intelligence products here: http://www.health2con.com/marketintel/shop/
  22. 22. #health2con ; #digitalhealth Health 2.0 Annual Report Missed the Fall Conference? Get it all on paper with additional content from Matthew Holt and Indu Subaiya http://www.health2con.com/marketintel/shop/annual-report/ Annual Report
  23. 23. #health2con ; #digitalhealth Why Health 2.0 Thinks Enspektos’ Work is Worth Your Attention, Support & Participation
  24. 24. #health2con ; #digitalhealth Four Critical Executive Consumer Health Tech Pain Points Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice
  25. 25. #health2con ; #digitalhealth We Developed enmoebius bronze to Address These Pain Points What: A unique member supported online consumer health technology and advisory service
  26. 26. #health2con ; #digitalhealth What Makes it Different At the core of the service is a patent-pending technology Enspektos developed called enmoebius enmoebius delivers never-before-seen insights on how digital health (Web/social) content impacts how people think and act
  27. 27. #health2con ; #digitalhealth enmoebius-powered Consumer Research Initiative: digihealth pulse Ongoing Research With Digital Health Early Adopters Available via enmoebius bronze Features: • Rich Data on How Health Content Impacts Perceptions and Behaviors • How Consumers View and Will/Are Using Emerging Health Technologies: Sensors, Wearables and More Health 2.0 Insights Shaping Research Agenda &
  28. 28. #health2con ; #digitalhealth Sample Insights: How Are People Consuming and Reacting to Digital Health Content? Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice enmoebius-powered Data Stream Provides Novel Information on How Consumers Encounter and React to Web and Social Media Health Content Data from digihealth pulse waves displayed in real-time and after each study period concludes
  29. 29. #health2con ; #digitalhealth Sample Insight: What’s Driving Consumer Adoption of Health Technologies? Key Consumer Health Needs Health Need: Immediacy Health Info When I Want It (On-Demand) Health Need: Personalization Health Info That's Relevant to My Needs Health Need: Support I Seek/Share Socially Centered Health Info Health Need: Trust I Access Health Info Sources I Think Are Credible Future Digital Technology Adoption Trends Driven By Consumers' Quest to Satisfy Key Health Needs Data Used to Determine Key Consumer Needs Gathered via digihealth pulse Survey of Active Digital Health Consumers, Plus Additional Research We Looked at How Technologies Meeting These Needs Are Used Today (and Will Be Employed Tomorrow) Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice
  30. 30. #health2con ; #digitalhealth Sample Insight: How Big Data, Analytics and Algorithms Will Change Consumer Health Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice Dr. Google’s Days May Be Numbered: Future Health Content Will Be Predictive, Automated and “Just-in-Time”
  31. 31. #health2con ; #digitalhealth Insights On Demand: Personalized Support & Advice Connecting the Dots Identifying New Opportunities First Figuring Out How to Shape Consumer Perceptions and Health Behaviors Accessing Unbiased Expert Insights and Advice Connect and Collaborate With Noted Digital Health Experts, Including Jody Ranck, Dr. Jennifer Shine Dyer and Health 2.0 Analysts Our Insights Agenda is Shaped by Members’ Requests: Get Answers to Questions You Care About
  32. 32. #health2con ; #digitalhealth enmoebius bronze Demo
  33. 33. #health2con ; #digitalhealth Overview Who Why What How
  34. 34. #health2con ; #digitalhealth Reminder: Where to Get Health 2.0’s Bundled Intelligence Packages Services Learn Track Connect Annual Report    Tech Trend Reports    Newsbites   OnDemand   Analyst Access Limited Unlimited Health 2.0 Source  Matchpoint  Find all of Health 2.0’s intelligence products here: http://www.health2con.com/marketintel/shop/
  35. 35. #health2con ; #digitalhealth Get Started on enmoebius bronze via Health 2.0’s Website Get Started at the Health 2.0 Website: http://www.health2con.com/marketintel/shop/enmoebius-bronze/ Try enmoebius bronze with a 10-Day Free Trial $35 Per Month (Limited Time Per Person Pricing for the Health 2.0 Community) enmoebius Bronze Features Growing Library of 250+ Research Briefs, Reports, Infographics, Webinars and More Focusing on Consumer Health Tech Trends Personalized Support from Experts Dashboard With Digital Health Content Impact Data Stream Much More
  36. 36. #health2con ; #digitalhealth Questions

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