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5 Reasons to STOP Marketing to Millennials
- 1. Ethology.com When customers get what they need, our clients get what they want.
- 2. Ethology.com Hello! Tweets: @DRJedi #EthologySeries Dustin Diehl Senior Content Strategist Brandwyn Boyle Marketing Director
- 3. Ethology.com Imagine knowing your agency cares about your business as much as you do. We are a performance- driven customer experience agency, dedicated to understanding what matters most to you. Our modern approach and traditional values are visible throughout every team member and project. Since our inception in 2010, strategy has been the foundation for the solutions we provide, and forming true partnerships with clients is our goal. We do search, media, creative, content and UX — but your business, your customer and your strategy drive it all.
- 4. Ethology.com
- 5. Ethology.com Which one is the Millennial?
- 7. Ethology.com They all are. But would you really market to these people the same way? Ethology.com
- 8. Ethology.com Would you market to these people the same way?
- 11. Ethology.com No. You shouldn’t. But you are. Ethology.com
- 12. Ethology.com What do these people care about?
- 13. Ethology.com It’s time to stop. Ethology.com
- 14. Ethology.com 5 reasons to stop marketing to Millennials
- 15. Ethology.com 5 reasons to stop marketing to Millennials — and start marketing to your customers —
- 16. Ethology.com 1. “Millennial” is a demographic, not a customer
- 17. Ethology.com “Demographics are simplistic and patronizing, [especially] because millennials are more diverse and heterogeneous than any [generation] before.” — Bryan Melmed Vice President of Insights Services at ad intelligence firm Exponential Interactive Ethology.com
- 18. Ethology.com
- 19. Ethology.com 2. No one agrees about what a “Millennial” even is
- 20. Ethology.com Born between 1980 and 2000. Ethology.com
- 21. Ethology.com Born between 1980 and 2000. Or, maybe 1981 to 1996. Ethology.com
- 22. Ethology.com Born between 1980 and 2000. Or, maybe 1981 to 1996. Or, 18 to 33 year olds. Ethology.com
- 23. Ethology.com Born between 1980 and 2000. Or, maybe 1981 to 1996. Or, 18 to 33 year olds. Or, maybe 16 to 35 year olds. Ethology.com
- 24. Ethology.com That’s nearly a 20 year age gap. Ethology.com
- 25. Ethology.com That’s nearly a 20 year age gap. And not just ANY age gap. Ethology.com
- 26. Ethology.com Where were you when you were 16? What was your biggest concern? What did you buy? Who did you care about? Ethology.com
- 27. Ethology.com What about 35? What was your biggest concern? What did you buy? Who did you care about? Ethology.com
- 28. Ethology.com 3. Marketing to “Millennials” is lazy
- 29. Ethology.com
- 30. Ethology.com
- 31. Ethology.com “When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow. You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life.” — Adam Aron AMC Entertainment CEO
- 32. Ethology.com
- 33. Ethology.com
- 34. Ethology.com The Boss Babe The Brogrammer The Nostalgic The Underemployed The Shut Out The Travel Enthusiast The Culinary Explorer The Exuberant The Collector The Millennial Martha The Millennial Mom The Quarter-Life Crisis
- 35. Ethology.com 4. The “Millennial” label doesn’t allow for empathy
- 36. Ethology.com
- 37. Ethology.com
- 38. Ethology.com “22-year-olds aren't alone; heavy cell phone use is far more widespread. Today, 68% of U.S. adults have a smartphone, a staggering increase from 35% just five years ago.” — Tim League Alamo Drafthouse CEO/Founder
- 39. Ethology.com What you hate about “Millennials” is actually what you hate about yourself. — Me Ethology.com
- 40. Ethology.com 5. Not all “Millennials” are created equal
- 41. Ethology.com
- 42. Ethology.com Not all “Millennials” are created equal
- 43. Ethology.com So what do we do? Ethology.com
- 44. Ethology.com 4 ways to get started
- 47. Ethology.com Personas Customer Journey Mapping Customer Interviews/Surveys Ethology.com
- 48. Ethology.com Personas Customer Journey Mapping Customer Interviews/Surveys User Experience Testing Ethology.com
- 49. Ethology.com Personas Customer Journey Mapping Customer Interviews/Surveys User Experience Testing Ethology.com