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C re ate-cirma-def-060611


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Politiche per industria creativa - note dal progetto Create - Seminario CIRMA 2011

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C re ate-cirma-def-060611

  1. 1. Politiche pubbliche per lapromozione della creativitàdigitale.Note dal progetto EU CReATE6 giugno 2011Michela PolloneCSP-Innovazione nelle ICT, Torino - Italy 1
  2. 2. “CReATE – Creating a joint research agenda for promoting ICT-basedinnovations in Creative Industries” aims to promote the innovationpotential of the creative industries and to provide strategic guidance to allregions. CReATE links European players from research, business and thepublic
  3. 3. •MFG Baden-Württemberg -Innovation Agency for ICT & Media•Steinbeis-Europa-Zentrum•CSP – Innovazione nelle ICT•Regione Piemonte•Politecnico Torino•Imaginove•Advantage West Midlands 3
  4. 4. I PRESUPPOSTI E IL METODOIl SETTORE CREATIVO è di Regional Priorities forimportanza crescente per la Applied Research ICT Research AreasCOMPETITIVITÀ dei territori e Creative Industriesdell’EU nel complesso, a pattoche assuma l’INNOVAZIONE e Application Areasin particolare le ICT comefattore trainante di sviluppo. globalLe politiche pubbliche, in trendsparticolare regionali, possonofavorire lo sviluppo e lacompetitività del settore The CReATE modelcreativo. Indicazioni possonovenire da una JOINTRESEARCH AGENDA 4
  5. 5. QUALCHE DATOEconomic data EU on CCIs (Cultural and Creative Industries)Turnover More than € 654 billion in 2003Value added to GDP 2.6% of EU GDP in 2003Employment In 2004, almost 6 million people were employed = 3.1% of total employed population in EU27Contribution to growth 12.3% higher than growth of the general economySource: KEA, The Economy of Culture in Europe, Study completed for the European Commission – DGEducation and Culture, 2006.European Commission “Green Paper - Unlocking the potential of culturaland creative industries”, April 2010, (COM (2010) 183). 5
  6. 6. OBIETTIVI E PRESUPPOSTIIl SETTORE CREATIVO è di importanza crescente per laCOMPETITIVITÀ dei territori e dell’EU nel complesso, a patto cheassuma l’INNOVAZIONE e in particolare le ICT come fattore trainantedi sviluppo.Le politiche pubbliche, in particolare regionali, possono favorire losviluppo e la competitività del settore creativo. Indicazioni possonovenire da una JOINT RESEARCH AGENDA=> CReATE PROJECT GOALS•Identifying fields for research for promoting Creative Industriescompetitiveness•Supporting strategic collaboration of innovative Creative Industryclusters in Europe•Support for SMEs in research and technology transfer•Setting up a pan-European platform to connect the CreativeIndustries with IT experts and research institutions. 6
  7. 7. => Delimitazione dicampo: definizioneoperativa di INDUSTRIACREATIVACreative industries are drivenby individuals with creativeskills and business goalsand served by technology (ref:Queensland Government,Australia).Within the scope of CReATE thefour participating regions focuson 6 interrelated fields ofexcellence & aspiration 7
  8. 8. 8
  9. 9. ⇒Analisi dello status quo regionale (1) CLUSTER MAP 9
  10. 10. ⇒Analisi dello status quo regionale SWOT ANALYSIS 10
  11. 11. What are the main technological researchtopics which will promote the creation of valueand stimulate creative economy within thefuture Creative Industries?⇒ JOINT RESEARCH AGENDA 11
  12. 12. TREND 1: Visual and interactive experience• new visual dimensions and digital interaction between humans and computers• generating new products and services for changing markets and customers 12
  13. 13. TREND 2: Tools of productivity & intelligent automation• improved productivity and semantic software• developing intelligent and efficient processes of product and service generation 13
  14. 14. TREND 3: Digital distributionEstablishing newdistribution channelson the web and newbusiness models 14
  15. 15. TREND 4: Mobility & interoperability•providing the “right”framework conditions•a new level offlexibility in the mobileage 15
  16. 16. TREND 5: User-producer interaction in development: •creating collaborative production and testing environments •new production methods featuring user generated content 16
  17. 17. QUESTIONI APERTE …• Relazioni con gli attori della ricerca e trasferimento tecnologico• Occorre innovare i modelli di business• Dimensione delle imprese e possibilità di innovare• Internazionalizzazione e mercato globale• Tutela della proprietà intellettuale, soprattutto nel mercato globale• Gap fra domanda di competenze e offerta di training• …. ASSOCIAZIONE EICI: European Interest Group on Creativity & Innovation PROGETTO SMARD: Networked Media R&D meets SMEs: towards new improved services and concepts to strengthen the role of SMEs in the process of commercialisation 17
  18. 18. RIFERIMENTI•• TOOLKIT - A step by step guide English, French, German, ItalianCReATE Joint Research AgendaGlobal Synthesis report on inter-regional ICT research Priorities and main Policy RecommendationsRegional Analyses•Regional Analysis on Future Trends for Digital Creative Industries in Baden-Wuerttemberg / Germany•Regional Analysis on Future Trends for Digital Creative Industries in Rhône-Alpes / France•Regional Analysis on Future Trends for Digital Creative Industries in Regione Piemonte / Italy•Regional Analysis on Future Trends for Digital Creative Industries in West Midlands / United KingdomBackground papers•Strategic Cluster Development: Applying Strategic Policy Intelligence to create a Joint Research Agenda•Background paper on ICT innovations in creative industriesSummary of background paper on ICT innovations in creative industries 18