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C re ate-cirma-def-060611

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Politiche per industria creativa - note dal progetto Create - Seminario CIRMA 2011

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C re ate-cirma-def-060611

  1. 1. Politiche pubbliche per lapromozione della creativitàdigitale.Note dal progetto EU CReATE6 giugno 2011Michela PolloneCSP-Innovazione nelle ICT, Torino - Italy 1
  2. 2. “CReATE – Creating a joint research agenda for promoting ICT-basedinnovations in Creative Industries” aims to promote the innovationpotential of the creative industries and to provide strategic guidance to allregions. CReATE links European players from research, business and thepublic sector.www.lets-CReATE.eu
  3. 3. •MFG Baden-Württemberg -Innovation Agency for ICT & Media•Steinbeis-Europa-Zentrum•CSP – Innovazione nelle ICT•Regione Piemonte•Politecnico Torino•Imaginove•Advantage West Midlands 3
  4. 4. I PRESUPPOSTI E IL METODOIl SETTORE CREATIVO è di Regional Priorities forimportanza crescente per la Applied Research ICT Research AreasCOMPETITIVITÀ dei territori e Creative Industriesdell’EU nel complesso, a pattoche assuma l’INNOVAZIONE e Application Areasin particolare le ICT comefattore trainante di sviluppo. globalLe politiche pubbliche, in trendsparticolare regionali, possonofavorire lo sviluppo e lacompetitività del settore The CReATE modelcreativo. Indicazioni possonovenire da una JOINTRESEARCH AGENDA 4
  5. 5. QUALCHE DATOEconomic data EU on CCIs (Cultural and Creative Industries)Turnover More than € 654 billion in 2003Value added to GDP 2.6% of EU GDP in 2003Employment In 2004, almost 6 million people were employed = 3.1% of total employed population in EU27Contribution to growth 12.3% higher than growth of the general economySource: KEA, The Economy of Culture in Europe, Study completed for the European Commission – DGEducation and Culture, 2006.European Commission “Green Paper - Unlocking the potential of culturaland creative industries”, April 2010, (COM (2010) 183). 5
  6. 6. OBIETTIVI E PRESUPPOSTIIl SETTORE CREATIVO è di importanza crescente per laCOMPETITIVITÀ dei territori e dell’EU nel complesso, a patto cheassuma l’INNOVAZIONE e in particolare le ICT come fattore trainantedi sviluppo.Le politiche pubbliche, in particolare regionali, possono favorire losviluppo e la competitività del settore creativo. Indicazioni possonovenire da una JOINT RESEARCH AGENDA=> CReATE PROJECT GOALS•Identifying fields for research for promoting Creative Industriescompetitiveness•Supporting strategic collaboration of innovative Creative Industryclusters in Europe•Support for SMEs in research and technology transfer•Setting up a pan-European platform to connect the CreativeIndustries with IT experts and research institutions. 6
  7. 7. => Delimitazione dicampo: definizioneoperativa di INDUSTRIACREATIVACreative industries are drivenby individuals with creativeskills and business goalsand served by technology (ref:Queensland Government,Australia).Within the scope of CReATE thefour participating regions focuson 6 interrelated fields ofexcellence & aspiration 7
  8. 8. 8
  9. 9. ⇒Analisi dello status quo regionale (1) CLUSTER MAP 9
  10. 10. ⇒Analisi dello status quo regionale SWOT ANALYSIS 10
  11. 11. What are the main technological researchtopics which will promote the creation of valueand stimulate creative economy within thefuture Creative Industries?⇒ JOINT RESEARCH AGENDA 11
  12. 12. TREND 1: Visual and interactive experience• new visual dimensions and digital interaction between humans and computers• generating new products and services for changing markets and customers 12
  13. 13. TREND 2: Tools of productivity & intelligent automation• improved productivity and semantic software• developing intelligent and efficient processes of product and service generation 13
  14. 14. TREND 3: Digital distributionEstablishing newdistribution channelson the web and newbusiness models 14
  15. 15. TREND 4: Mobility & interoperability•providing the “right”framework conditions•a new level offlexibility in the mobileage 15
  16. 16. TREND 5: User-producer interaction in development: •creating collaborative production and testing environments •new production methods featuring user generated content 16
  17. 17. QUESTIONI APERTE …• Relazioni con gli attori della ricerca e trasferimento tecnologico• Occorre innovare i modelli di business• Dimensione delle imprese e possibilità di innovare• Internazionalizzazione e mercato globale• Tutela della proprietà intellettuale, soprattutto nel mercato globale• Gap fra domanda di competenze e offerta di training• …. ASSOCIAZIONE EICI: European Interest Group on Creativity & Innovation PROGETTO SMARD: Networked Media R&D meets SMEs: towards new improved services and concepts to strengthen the role of SMEs in the process of commercialisation 17
  18. 18. RIFERIMENTI• www.lets-CReATE.eu• www.lets-CReATE.eu/downloadCReATE TOOLKIT - A step by step guide English, French, German, ItalianCReATE Joint Research AgendaGlobal Synthesis report on inter-regional ICT research Priorities and main Policy RecommendationsRegional Analyses•Regional Analysis on Future Trends for Digital Creative Industries in Baden-Wuerttemberg / Germany•Regional Analysis on Future Trends for Digital Creative Industries in Rhône-Alpes / France•Regional Analysis on Future Trends for Digital Creative Industries in Regione Piemonte / Italy•Regional Analysis on Future Trends for Digital Creative Industries in West Midlands / United KingdomBackground papers•Strategic Cluster Development: Applying Strategic Policy Intelligence to create a Joint Research Agenda•Background paper on ICT innovations in creative industriesSummary of background paper on ICT innovations in creative industries 18

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