The document outlines strategies for job seekers to create a personal marketing plan to better navigate the changing job market and globalization. It emphasizes the importance of defining a value proposition, identifying core competencies, exploring possible job functions, and understanding the target customer and organization. Finally, it encourages proactive action, including building a list of target companies and contacts for job opportunities.

1. {
Uncovering new
Opportunities
With a Personal Marketing Plan

2. The Public Market - then

3. The Public Market-now

4. The Job Market-then

5. The Job Market-now

6. {
Globalization
You can find and be found by
anyone who is connected to the
internet.
The Impact
Marketing is a two-way
communication, non-local
process.
The Hidden Market Grows
Public postings generate high
volume, low-quality responses.
Employers try to avoid this.
The Impact – Savvy Job Seekers
look for opportunities and
employers (not just jobs).
What has changed?

7. {
Love these changes?
Hate these changes?
It does not matter!
They are here to stay.
Your can be defensive and
reactive…
Or you can seize the
opportunity, be proactive
and…
Plan for Change

8. {
First – Your Value Proposition:
What can you do for them?
Forget the past!
Forget your “Job Title”
Forget your Skills (for the time
being)
What will be the benefit to an
organization of your presence
in their organization?
What Results will you
produce?
Marketing Yourself - 101

9. {
Second– Core Competencies:
How will you deliver on your
Value Proposition?
Now focus on your past (and
present!)
What job skills, transferable
skills and personal
traits, enable you to deliver on
your Value Proposition
How do you produce results?
Marketing Yourself - 101

10. {
Third– Possible Job Functions:
Based on your Value Proposition
and your Competencies…
What Job Roles/Titles might
you pursue?
Identify five to 10 Preferred
Job Functions that would
enable you to use your
competencies and deliver on
your Value Proposition.
Marketing Yourself - 101

11. {
Fourth– Who is your customer:
Who might value what you offer?
What industries or fields, in
particular, would value your
offering?
Identify five to 10 fields or
industries that need and
would value what you do.
Marketing Yourself - 101

12. {
Fifth– What kind of
Organization makes sense for
your offering:
Are there any requirements that
are needed in your target?
For example: company
size, geographic
requirements, culture/values, et
c…
Not all of these may
apply, but…
Identify any additional
organizational preferences
Marketing Yourself - 101

13. {Kenyan Proverb
“Knowledge is only
rumor, until you know it
in your muscle.”

14. {
Taking Action:
Start with your Marketing
Plan, then use formal and informal
research to build a list of:
TargetCompanies
and contacts at those companies