5 P's Approach to Copywriting for Conversion with Brian Clark

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There's an old-school copywriting formula based on 4 'P's - promise, picture, proof, and push. Great.. but there's something missing, and it's the most important element of all when it comes to high-performing landing page copy. Join guest Brian Clark, Founder & CEO of Copyblogger, and host Ryan Engley, Dir. of Customer Success at Unbounce for a presentation that will walk you through all 5 'P's and explain why each is critical to crushing your conversion rates. You'll learn: - What the critical 5th 'P' is and why it makes the difference between "okay" copy and blow-out brilliant copy. - The most important thing your copy must do to be successful. - A proven process for taking you from headline to call to action without pulling your hair out.

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5 P's of Copywriting for Conversion

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5 P's of Copywriting for Conversion
Brian Clark
Founder & CEO
Copyblogger
Thank you for joining us!
We’ll be starting in just a few minutes
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Ryan Engley
Unbounce Director of
Customer Success
5 P’s of Copywriting for Conversion

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5 P's of Copywriting for Conversion
Recording and slides will be emailed 
by the end of the week

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5 P's of Copywriting for Conversion
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5 P's of Copywriting for Conversion
See how Unbounce can help you quickly
build and publish targeted landing pages  
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Stick around afterwards

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5 P's of Copywriting for Conversion
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Ryan Engley
Unbounce Director of
Customer Success
@ryan_engley
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5 P's of Copywriting for Conversion
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JOIN OUR
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Brian Clark
Founder & CEO
Copyblogger
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@brianclark

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5 P's of Copywriting for Conversion
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5 P’s of Copywriting for Conversion

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5 P's of Copywriting for Conversion
Start with the prospect

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5 P's of Copywriting for Conversion
What’s your prospect’s world view?

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5 P's of Copywriting for Conversion
The Original 4 Ps
Promise,

Picture,

Proof,

Push
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5 P's of Copywriting for Conversion
The ﬁrst P should be the Premise
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5 P's of Copywriting for Conversion
Crafting your premise
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5 P's of Copywriting for Conversion
Unpredictable
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5 P's of Copywriting for Conversion
Simple
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5 P's of Copywriting for Conversion
Tangible
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5 P's of Copywriting for Conversion
Credible
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5 P's of Copywriting for Conversion
Now, write your copy with the 5 P approach
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5 P's of Copywriting for Conversion
Premise
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5 P's of Copywriting for Conversion
Promise
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5 P's of Copywriting for Conversion
Picture
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5 P's of Copywriting for Conversion
Proof
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#unwebinar @unbounce @brianclark
5 P's of Copywriting for Conversion
Push
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5 P's of Copywriting for Conversion
#unwebinar @unbounce @brianclark
http://my.copyblogger.com/free-membership/

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5 P's of Copywriting for Conversion
Why use Unbounce  
to build your landing pages?

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5 P's of Copywriting for Conversion
Increase your conversion rates 
with targeted pages & A/B testing
You’ll get better results  
from your campaigns

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5 P's of Copywriting for Conversion
Quit waiting weeks for your developers
Building pages  
with Unbounce is fast

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5 P's of Copywriting for Conversion
Build, publish and optimize  
without having to wait for developers or designers
You maintain control  
of your campaigns

디지털 마케팅 스쿨 5기 이규빈 입니다. 개인 프로젝트로 운영했던 마케팅오프너 블로그 웹분석 최적화에 대한 내용이 메인으로 담겨 있습니다. 포트폴리오와 관련해서 궁금한 점이 있으시거나 퍼포먼스 마케팅 직무와 관련해 말씀주실 부분이 있다면 gyubin.yi@gmail.com marketingopener@gmail.com 으로 연락 주시기 바랍니다.

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5 P's Approach to Copywriting for Conversion with Brian Clark

1. #unwebinar @unbounce @brianclark 5 P's of Copywriting for Conversion

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5 P's Approach to Copywriting for Conversion with Brian Clark

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