People enjoy simple, memorable experiences that create positive emotions. To improve customer experience, businesses should focus on providing an enjoyable overall experience rather than individual aspects. They should also maintain an aura of mystery while ensuring customers feel welcomed by smiling, helpful staff.

1. 5
Pizza Lessons
to
Improve Customer Experience
mauriziobattelli @maubatt

2. What can we
learn from pizza
to improve our
customer experience?

3. 1
e ss is M ore
L

4. 1 People love simple things.
Don’t overload
your product or
service with
useless features.

5. 1 But sometimes bigger is
WOW.
Think of what you can enlarge for a WOW experience.

6. 2
oT is h
* ot
Th eM *Moment of Truth

7. 2 People love sex.
Always be sexy
in the MOT *s.
*Moment of Truth

8. 2 But first, people have to love
your product or service.
Always have a memorable product or service.

9. 3
ing in mind
Sh ar
Ph. http://www.lucianopignataro.it/

10. 3 People love sharing.
Always help
people to share
their experience.

11. 3
4 But people have to love the
experience as a whole not only one
slice. come va
controlla
Always control the entire experience process.

12. 4
al go es f ast
Visu
Ph. http://www.turismocampano.it

13. 4 People love visual things.
Always use an
awesome look
among your staff
and materials.

14. 4 But also, people love mystery.
Always keep an aura of mystery in your business.

15. 5
Smile fi rst
Ph. http://www.lucianopignataro.it/

16. 5 People love smiling people.
Always ensure
that you have a
smiling staff.

17. 5 But also, people love strong
emotions.
Don’t be too rational, try to keep up with your customers
emotions.
Ph. http://meggoesnomnom.files.wordpress.com/2010/02/p10000841.jpg

18. Foll ow us
Maurizio
Battelli
General
Manager
@maubatt
Cagliari - Milan - Florence
ITALY
www.mysteryshopeyes.it
@mysteryshopeyes
Mystery Shopping &
About us Customer Experience Programs