5 Outstanding campaigns!

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The document discusses 5 outstanding marketing campaigns that inspire: 1) The Best Job in the World campaign by Tourism Queensland that received over 34,000 applicants for a dream job promoting tourism in Australia. 2) Red Bull Stratos space jump that was broadcast live on YouTube to over 8 million viewers and helped increase Red Bull sales by 7% in the US. 3) True Blood: Revelation campaign for HBO that engaged fans through an alternate reality game and increased viewers for the TV premiere to 6.6 million. 4) Radiohead's In Rainbows album that was released as a pay-what-you-want download, earning over $10 million in its first year. 5) Blinkbox

Commercial in confidence
5OUTSTANDING
CAMPAIGNS
that inspire you!will

Commercial in confidence
The best job in the world
B r a n d : Q u e e n s l a n d B o a r d o f To u r i s m / / A g e n c y : C u m m i n s n i t r o

Commercial in confidence
The b e s t
Job in the
w o r l d

Commercial in confidence
34,684 applicants from 201 countries
Islandreefjob.com had more than 6 millions visitors in 58 days
The campaign's generated more than $200 million in global
publicity value for Tourism Queensland
Estimated earned media exceeding $80 million
The b e s t
Job in the
w o r l d

Commercial in confidence
Red Bull Stratos Space Jump
B r a n d : R e d B u l l / / P R Te a m : T V C G r o u p

Commercial in confidence
Red Bull
s t r a t o s
s p a c e
j u m p

Commercial in confidence
The event was broadcast on nearly 80 TV stations in 50 countries.
The jump was viewed live on YouTube by over 8 million users
The live webcast was distributed through 280 digital
partners and 52 million views
Following Stratos, sales rose 7% to $1.6 billion in the U.S
Red Bull
s t r a t o s
s p a c e
j u m p

Commercial in confidence
True Blood: Revelation
B r a n d : H B O / / A g e n c y : C a m p f i r e

Commercial in confidence
True Blood
Revelation

Commercial in confidence
True Blood
Revelation
30.000 forum posts
1.5 million pages viewed
5.9 million viewers
50,000 viewing hours during the game
Audience of 6.6 million for the TV premiere

Commercial in confidence
In Rainbows Radiohead

Commercial in confidence
In Rainbows
Radiohead
3 million downloads in the first year
10 million in revenue

Commercial in confidence
Dragon Skull on Dorset Beach
B r a n d : B l i n k B o x f r o m Te s c o / / A g e n c y : Ta y l o r H e r r i n g P R

Commercial in confidence
Dragon Skull
on Dorset beach

Commercial in confidence
Dragon Skull
On Dorset beach
632% spike in sales
250 pieces of media coverage

Commercial in confidence
Surprise your audience
Be the first to do it
Always think BIG
Fulfill fantasie s
Let the pe ople be part of
Cre ate a stor y

Warner Music Group owns many record labels and has numerous popular artists signed across different genres of music. They utilize both traditional and modern marketing techniques to promote their artists, such as performances at major music festivals and through social media platforms. While new digital distribution methods have benefited WMG, physical music sales have significantly declined in recent years which has negatively impacted the music industry's revenue.

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Lloyd Banks is depicted on the front cover of the Digipak holding a $100 bill, suggesting that his music has earned him wealth but he still desires more. The cover also lists several featured artists on tracks to promote album sales. A parental advisory logo warns of explicit content. The track listing and bar code on the back again reference Banks' hunger for money. Industry-standard labeling like the title in the spine and a G-Unit symbol identify the artist and his affiliation to promote sales.

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1. Commercial in confidence 5OUTSTANDING CAMPAIGNS that inspire you!will

2. Commercial in confidence The best job in the world B r a n d : Q u e e n s l a n d B o a r d o f To u r i s m / / A g e n c y : C u m m i n s n i t r o

3. Commercial in confidence The b e s t Job in the w o r l d

4. Commercial in confidence The b e s t Job in the w o r l d

5. Commercial in confidence The b e s t Job in the w o r l d

6. Commercial in confidence The b e s t Job in the w o r l d

7. Commercial in confidence The b e s t Job in the w o r l d

8. Commercial in confidence The b e s t Job in the w o r l d

9. Commercial in confidence The b e s t Job in the w o r l d

10. Commercial in confidence The b e s t Job in the w o r l d

11. Commercial in confidence The b e s t Job in the w o r l d

12. Commercial in confidence 34,684 applicants from 201 countries Islandreefjob.com had more than 6 millions visitors in 58 days The campaign's generated more than $200 million in global publicity value for Tourism Queensland Estimated earned media exceeding $80 million The b e s t Job in the w o r l d

13. Commercial in confidence The b e s t Job in the w o r l d

14. Commercial in confidence Red Bull Stratos Space Jump B r a n d : R e d B u l l / / P R Te a m : T V C G r o u p

15. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

16. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

17. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

18. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

19. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

20. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

21. Commercial in confidence The event was broadcast on nearly 80 TV stations in 50 countries. The jump was viewed live on YouTube by over 8 million users The live webcast was distributed through 280 digital partners and 52 million views Following Stratos, sales rose 7% to $1.6 billion in the U.S Red Bull s t r a t o s s p a c e j u m p

22. Commercial in confidence Red Bull s t r a t o s s p a c e j u m p

23. Commercial in confidence True Blood: Revelation B r a n d : H B O / / A g e n c y : C a m p f i r e

24. Commercial in confidence True Blood Revelation

25. Commercial in confidence True Blood Revelation

26. Commercial in confidence True Blood Revelation

27. Commercial in confidence True Blood Revelation

28. Commercial in confidence True Blood Revelation

29. Commercial in confidence True Blood Revelation

30. Commercial in confidence True Blood Revelation

31. Commercial in confidence True Blood Revelation

32. Commercial in confidence True Blood Revelation

33. Commercial in confidence True Blood Revelation

34. Commercial in confidence True Blood Revelation 30.000 forum posts 1.5 million pages viewed 5.9 million viewers 50,000 viewing hours during the game Audience of 6.6 million for the TV premiere

35. Commercial in confidence True Blood Revelation

36. Commercial in confidence In Rainbows Radiohead

37. Commercial in confidence In Rainbows Radiohead

38. Commercial in confidence In Rainbows Radiohead

39. Commercial in confidence In Rainbows Radiohead

40. Commercial in confidence In Rainbows Radiohead

41. Commercial in confidence In Rainbows Radiohead

42. Commercial in confidence In Rainbows Radiohead 3 million downloads in the first year 10 million in revenue

43. Commercial in confidence In Rainbows Radiohead

44. Commercial in confidence Dragon Skull on Dorset Beach B r a n d : B l i n k B o x f r o m Te s c o / / A g e n c y : Ta y l o r H e r r i n g P R

45. Commercial in confidence Dragon Skull on Dorset beach

46. Commercial in confidence Dragon Skull on Dorset beach

47. Commercial in confidence Dragon Skull on Dorset beach

48. Commercial in confidence Dragon Skull on Dorset beach

49. Commercial in confidence Dragon Skull on Dorset beach

50. Commercial in confidence Dragon Skull On Dorset beach 632% spike in sales 250 pieces of media coverage

51. Commercial in confidence Dragon Skull On Dorset beach

52. Commercial in confidence KEY LEARNINGS

53. Commercial in confidence Surprise your audience Be the first to do it Always think BIG Fulfill fantasie s Let the pe ople be part of Cre ate a stor y

54. Commercial in confidence Thank you

5 Outstanding campaigns!

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5 Outstanding campaigns!