- Rossi Residencial S.A. is a leading Brazilian residential real estate developer focused on middle-upper income segments.
- Founded in São Paulo, it has since opened regional offices in Campinas to expand beyond the São Paulo market.
- The presentation provides an overview of Rossi's business model, track record, competitive advantages including its large land bank, partnerships, and SAP technology platform.
- Guidance is given for 2007-2008 with an analyst report coverage initiation on Rossi shares.
New Tax Regime User Guide Flexi Plan Revised (1).pptx
5 / Mayo – Santander 7th Anual Latam Cement, Construction and Infrastructure Conference
1. Santander - 7th Latam Cement & Construction ConferenceSantander - 7th Latam Cement & Construction Conference
May 5th, 2007 - New York
Sergio Rossi – IR Director
May 5th, 2007 - New York
Sergio Rossi – IR Director
2. Disclaimer
This material is a presentation of general background information about Rossi Residencial S.A. (“Rossi”) as of the date of this presentation.
Information contained herein has been summarized and does not purport to be complete. This presentation shall not be considered an advice of
investment by potential investors. This presentation is strictly confidential and may not be disclosed to any third person. There are no representations
or warranties, express or implied, regarding the accuracy, fairness, or completeness of the information presented herein, which shall not support any
decision of investment.
This presentation contains statements and information that are forward-looking pursuant section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities and Exchange Act of 1934. Such forward-looking statements and information are only predictions and cannot assure
Rossi´s future performance. Investors have been cautioned that any such forward-looking statements and information are subject to many risks and
uncertainties relating to the operations and business of Rossi and its subsidiaries. As a result of such risks and uncertainties, the actual results of
Rossi and its subsidiaries may be materially different from any future result expressed or implied in the forward-looking statement or information
contained herein.
Although Rossi believes that the expectations and assumptions reflected in the forward-looking statements and information are reasonable and have
been based on data currently available to its officers and directores, Rossi cannot guarantee future results or events. Rossi does not assume the
commitment of update any of the forward-looking statement of information.
Securities may not be offered or sold in the United States unlesss they are registered or exempt from registration under the Securities Act of 1933, as
amended. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from
the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about Rossi and its subsidiaries, their
business and financial results, as well as its financial statements.
This material is for distribution only to person who (i) have professional experience in matters relating to investments falling within Article 19 (5) of the
Financial Services and Markets Act of 2000 (Financial Promotion) Order 2005 (as amended, the “Financial Promotion Order”), (ii) are persons falling
within Article 49 (2) (a) to (d) (“high net worth companies, unincorporated associations etc”) of the Financial Promotion Order, (iii)a are outside the
United Kingdom, or (iv) are persons to whom an invitation or inducement to engage in investment activity (within the meaning of section 21 of the
Financial Services and Markets Act 2000) in connection with the issue or sale of any securities may otherwise lawfully be communicated or caused to
be communicated (all such persons together being referred to as “relevant persons”). This material is directed only at relevant persons and must not
be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this material relates is available only
to relevant persons and will be engaged in only with relevant persons.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither
this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever.
3. Presentation AgendaPresentation Agenda
Industry
Overview
Macroeconomic Outlook
Mortgage Financing
Competitive Environment
Company
Overview
Historical Background
Business Model
Track Record
Competitive
Advantages
Geographical Diversification
Regional Offices
High Quality Land Bank
Partnerships
SAP Technology Platform
Sales Team
Guidance
2007-2008
Coverage – RSID3
5. Macroeconomic Outlook
Brazilian economy living very positive fundamentals...investment grade soon to come
Positive Economic TrendPositive Economic Trend
Largest economy in Latin America
Economic, political and social stability with growing
concern in relation to fiscal policy
Extremely strong economic fundamentals
Inflation under control
Unemployment rates falling
Country risk at lowest historic levels
Low external debt
Challenge: Growth
Economic Growth and falling int ratesEconomic Growth and falling int rates
2003 2004 2005 2006 2007E 2008E 2009E 2010E
Nominal Interest Rate GDP Growth
23,50%
16,40%
19,00%
12,75%
12,00%
11,00%
10,50%
10,00%
0,5%
4,9%
2,3%
3,3%
3,6%
3,7% 3,8%3,8%
5
6. Regional Housing Shortage
NorthNorth
Housing Shortage in units 850.335
% total homes 22,90%
Housing Shortage in units 536.561
% total homes 14,00%
Mid WestMid West
Housing Shortage in units 873.708
% total homes 10,40%
SouthSouth
NortheastNortheast
Housing Shortage in units 2.743.147
% total homes 20,60%
SoutheastSoutheast
Housing Shortage in units 2.898.928
% total homes 12,20%
BRAZILBRAZIL
Housing Shortage in units 7.902.699
% total homes 14,90%
6
7. Potential Demand in Brazil
Very dependent on interest rate levels and mortgage term maturities
4.7 million families
> R$ 4.801
R$ 1.201 < x > R$ 2.600
12.0 million families
< R$ 1.200
24.9 million
families
11.7 million families
> R$ 2.601
51%
25%
24%
Potential Demand:
+ 7 million families
+ 148% increase
2007 Expected
Avg unit value R$mm = 110
Real Mortgage Rate = 8%
# years = 20
PMT value = 0.9
% Household Income = 35%
Household Income = 2.6
51%
39%
10%
R$ 1.201 < x > R$ 4.800
19.0 million families
< R$ 1.200
24.9 million
families
2005 Outlook
Avg unit value R$mm = 110
Real Mortgage Rate = 13%
# years = 10
PMT value = 1,7
% Household Income = 35%
Household Income = 4.8
7
8. Highest mortgage financing resources since the 70´s >> home ownership opporunity for over 1mm
Mortgage Financing...past years
Mortgage Financing through SFH Resources (in units)*Mortgage Financing through SFH Resources (in units)*
* Source : Associação Brasileira das Entidades de Crédito Imobiliário e Poupança (Abecip)
132
182
68
75
41
65
55
61
47
38 36
39
35 37 36
29
37
54
61
114
0
20
40
60
80
100
120
140
160
180
200
87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06
Almost inexistent in the past...huge growth perspecitve for years to come
For the first time since 1988, mortgage financing (SFH) exceeded 100K units
Mortgage financing expected to reach R$ 20 billion in 2007
8
9. Mortgage Financing as % of GDP
Brazil is a few steps behind...positive environment drives growth perspective ahead
84%
51%
42%
39%
34% 33% 32%
30%
17%
14%
12% 11% 10% 9%
7%
5% 4% 3% 2% 2% 2% 2% 1% 0%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
UK
Australia
Germany
Taiwan
HongKong
SouthAfrica
Japan
Singapore
Malysia
Thailand
Chile
Hungary
CzechRepublic
China
Mexico
Poland
Bulgaria
Kazakhstan
Colombia
Peru
Indonesia
Brazil
Argentina
Russia
Philippines
9
Source: Central Bank, UBS Research
10. Credit Supply Shock
Mortgage loan origination grew by 60% in 2005 and by 95% in 2005. Reasons behind increase:
Credit supply expansion from changes in Central Bank requirements
Better macro outlook and monetary flexibility
Mortgage appetite from banks >> natural vehicle for client retention & cross-selling
Source: Central Bank, ABECIP
Mortgage Origination
10
11. Mortgage Availability Today
• Maximum Property Value: In general, limited to R$ 350K when funded by SFH; no limit when financed by other source of funds
• % Financing: Could go up to 80% (SFH), thus varying from bank to bank
• Financing Terms: In general, up to 240 months (20 years) in all banks
• Interest Rates: Vary from 6% to 16% p.a. – a lot of research has to be taken out before committing to a mortgage plan
Max
Property
Value
% Financing
Financing
Term
Interest Rates
p.a.
No limit 80%<x>100% 240m (SFH) TR + 9-13%
< = R$350K < = 80% 144<x>240 TR + 8-16%
< = R$350K < = 80% 240m (SFH) TR + 8-12,5%
TR + 8-13%
< = R$350K 80% 240m (SFH) TR + 7,95-14%
< = R$250K < = 80% 120<x>240
No limit 240m (SFH) TR + 6-14%70%<x>100%
< = R$350K < = 80% 70<x>240 TR + 6-13%
< = R$350K < = 80% 240m (SFH) TR + 8%
11
Source: Central Bank, ABECIP
12. Competitive Environment
Today´s DynamicsToday´s Dynamics
Capital Markets
Total new capital raised (equity) exceeds R$ 12 billion
Companies extremely capitalized
Global liquidity - excess capital flowing into BRICs
Brazilian Real Estate withín investor market loop
Window of opportunity should take more players public
Land Acquisitions
Prime areas are fully acquired in cash
Landowners have the full upside of a bullish market...sell at premium
Swaps – very hard in urban centers like São Paulo & Rio de Janeiro
Land inflation – some regions have lived a 30% spike in prices
Crowding out – natural process to ensure swaps and land availability
Partnerships across markets
Northeast Brazil living huge expansion...big names are moving there
Growth through regional partnerships w/ local players is the game
Consolidationlalready happening – top brand names locking in locals
Less room for small to mid-sized players – capital is barrier for growth
Huge Launching Growth
Increasing demand - > mortgage market & interest rate decrease
Could potentially drive some market oversupplies...timing not precise
Sales speed downturn to drive launching rethinking...Rossi is hedged
Regional Expansion should fuel expected overall delivery
15 listed players...capitalized companies building up landbank and increasing launchings
12
14. Historical Background
Foundation of Rossi
Residencial with focus
on middle-upper
income segments in SP
Opening up of regional
offices in Campinas
and Porto Alegre
Launching of a new
residential housing
concept: Villa Flora
Adhered to Bovespa´s
“Nivel I” of Corporate
Governance
1980 1992
Launching of Plano 100
with a focus on low-
income developments
across the country
1993 1997
IPO of ON shares
in Bovespa
1999 2002
Acquisition of America
Properties – presence in
commercial, upper, and
upper-middel income
residential
2003 2006
Equity Offering
(R$1billion) –
Novo Mercado
Rossi Residencial is today the main asset held by the Rossi Group
14
15. Ownership Structure
(1) Includes 15% Greenshoe Exercise
Current free float stands at 55,69%Current free float stands at 55,69%
78,851,814 shares78,851,814 shares
Post-Equity Offering (1)Post-Equity Offering (1)
Pre-Equity Offering Feb 2006Pre-Equity Offering Feb 2006
48,351,814 shares48,351,814 shares
91,47%
8,53%
Controlling
Shareholders
Free
Float
Treasury
55,69%
43,41%
0,90%
Controlling
Shareholders Free Float
15
16. Main Activities
Net Revenues - 2006
R$ 411 million
95%
5%
Residential Development (1)Residential Development (1)
Focus on project development (vertical and horizontal) for all income segments, with a
greater approach towards lower middle / middle upper housing throughout 27 cities (9
states) in Brazil
43 launches in 2006, totaling R$ 1,150 milion in potential sales volume (R$ R$ 883 milion =
Rossi´s share)
Contracted Sales of R$ 730 million in 2006 (R$ 584 million = Rossi´s share)
Land Bank with 4.1 million m2
to be launched, representing a potential sales
volume of R$ 6.4 billion (Rossi´s share)
Commercial DevelopmentCommercial Development
Projects taken out by opportunity in diverse markets
Expertise in both vertical (triple A building in POA) and horizontal (Praça Capital (CPS)
Average Contracted Sales: 3-5% of overall sales volume
16
17. Business Model: WC Efficiency
Land
Acquisiton
Construction
Post-Key
Securitization
(1) Brazilian mortgage financing system backed by savings deposits: TR @ 2.0% p.a. in 2006
(2) Índice Nacional da Construção Civil: Construction Inflation Index
Swap Agreements (70%)
reduction in opportunity costs
boosting of project IRR
falling cash outlays
Construction partly financed by customers
17% of unit price cashed in before start of construction
44% of unit price cashed in at time of key delivery
Close to 80% of units sold before start of construction
Construction financing (SFH (1)
funds @ TR + 11% p.a.)
Construction costs locked in: monthly PMTs adjusted by
construction inflation (INCC) (2)
Repayment of construction financing through securitization of
receivables originated by the project
True sale with cash in at par
Free cash flow plowed back into a new project
17
18. Typical Project Workflow
Securitization (banks / securitization companies) is our receivable exit strategy
1
Product Development
LegalApprovals
Registrations
MarketingCampaign
SalesStrategy
City Govt. Project
Financing Approval
Arrangements for customer
financing
Prospecting
Land Areas
Market Surveys
Business
Analysis
6 12 24 42 162
Sales
Credit Score
Portfolio Management
Executive Projects
Contractingof Financing
Construction
Portfolio Management
Sales
Assignment for Bank
Financing(up to 20years)
Securitization Up to 20years
1
Product Development
LegalApprovals
Registrations
MarketingCampaign
SalesStrategy
City Govt. Project
Financing Approval
Arrangements
financing
Prospecting for
Land Areas
Market Surveys
Business
Analysis
6 12 24 42 162
Sales
Credit Score
Portfolio Management
Executive Projects
Contractingof Financing
Construction
Portfolio Management
Sales
Assignment
Financing(up to 20years)
Securitization
LandAcquisition
ProjectLaunching
BeginningofConstruction
KeyDelivery
45
Securitization
18
19. Typical Cash Inflows vs. Revenues
12M 18M 24M 30M 36M
Accumulated Pre-Sales (a) 0% 60% 80% 85% 90% 95% 100%
% Budgeted Costs(b) 0% 20% 29% 56% 86% 100% 100%
Revenues Recognized(a x b) 0 12% 23% 48% 78% 95% 100%
% PMTs Received - 8% 17% 24% 33% 44% 100%
Assumptions
(1) PotentialSales Volume: R$ 100million(nominal)
(2) Land Swap: R$ 15million
(3) Doesnot include any financialrevenues(INCC)during construction
Construction
6M0M
Launch
Go
Ahead
Key
Delivery
Securitization
12M 18M 24M 30M 36M
Accumulated Pre- Sales (a) 0% 60% 80% 85% 90% 95% 100%
% Budgeted Costs (b) 0% 20% 29% 56% 86% 100% 100%
Revenues Recognized(a x b) 0 12% 23% 48% 78% 95% 100%
% PMTs Received - 8% 17% 24% 33% 44% 100%
Assumptions
(1) PotentialSales Volume: R$ 100 (nominal)
(2) Land Swap: R$ 15million
(3) Doesnot include any
Construction
6M0M
LaunchLaunch
Go
Ahead
Go
Ahead
Key
Delivery
Key
Delivery
SecuritizationSecuritization
Average cash in up to key delivery adds up to 44% of unit´s sales price
19
20. Typical Project Cash Flows
(2.800.000)
(2.550.000)
(2.300.000)
(2.050.000)
(1.800.000)
(1.550.000)
(1.300.000)
(1.050.000)
(800.000)
(550.000)
(300.000)
(50.000)
200.000
450.000
700.000
950.000
1.200.000
1.450.000
1.700.000
1.950.000
2.200.000
PurchaseofLand
-5
-4
-3
-2
-1
CommercialLaunch
1
2
3
4
5
6
7
8
9
StartofConstruction
11
12
13
14
15
16
17
18
19
20
21
22
23
CompletionofConsrtuction
Deliveryofthekeys
26
27
Securitization
29
30
31
32
33
34
35
36
With Construction Financing
Without Construction Financing
Investment financed with
Working Capital
• 30% of the Construction completed
• 80% of Units Sold
Months
Intensive use of
Capital to expand
Growth
Cost of construction = 45% os sales
Construction Financing = 70% of CC
Effective Financing = 31,5% of sales
(2.800.000)
(2.550.000)
(2.300.000)
(2.050.000)
(1.800.000)
(1.550.000)
(1.300.000)
(1.050.000)
(800.000)
(550.000)
(300.000)
(50.000)
200.000
450.000
700.000
950.000
1.200.000
1.450.000
1.700.000
1.950.000
2.200.000
PurchaseofLand
-5
-4
-3
-2
-1
CommercialLaunch
1
2
3
4
5
6
7
8
9
StartofConstruction
11
12
13
14
15
16
17
18
19
20
21
22
23
CompletionofConsrtuction
Deliveryofthekeys
26
27
Securitization
29
30
31
32
33
34
35
36
With Construction Financing
Without Construction Financing
Investment financed with
Working Capital
• 30% of the Construction completed
• 80% of Units Sold
Months
Intensive use of
Capital to expand
Growth
Cost of construction = 45% os sales
Construction Financing = 70% of CC
Effective Financing = 31,5% of sales
20
21. Solid Track Record *
Overall Launched Volumes
Projects
Towers
Vertical Condos
281
548
205
Horizontal Condos
Mixed Use Condos
Units
Total area m2
74
2
33.942
3.618.343
Developments Under Construction
Construction Sites
Number of Projects
Number of Units
51
73
7.885
Total area m2 1.187.925
Delivered
Number of Units
Total area m2
26.057
2.430.418
One of the most impressive track records in the Brazilian Real Estate industry
* As of Dec-31-2006
...Rossi expects to launch between 5.400 to 6.000 new units in 2007
21
22. Investment Cases
Recent investment cases with high sales turnover within short periods of time
ECONOMIC
MEDIUM-HIGH
Victoria Bay – Jan 2007
Location
Sales
Usable Area
Vitória - ES
269 units – R$ 89 MM
72-97 m2
269 units sold in 3 days
2nd successful project in town
CASE
HIGH-END
Eternity – Mar 2005
Location
Sales
Usable Area
São Paulo - SP
24 units – R$ 50 MM
355 m2
Fully sold 1 year after launch
CASE
MEDIUM
Residencial Club Tuiuti – Oct 2004
Location
Sales
Usable Area
São Paulo - SP
624 units – R$ 138 MM
92-122 m2
616 units sold in 90 days
Condo Club Benchmark
CASE
Avalon – Phase 1 – Mar 2007
Location
Sales
Usable Area
Campinas - SP
118 units – R$ 14 MM
59-84 m2
fully sold in one weekend
project will be replicated
CASE
22
24. Geographical Diversification
Geographical Diversification is a key element that brings up Rossi´s key market differentials
Geographical Diversification RationaleGeographical Diversification Rationale
Local Partnerships
Natural fuel to provide increasing growth perspectives
Immediate access to highly qualified landbank
Access to high quality local construction services
Highly Diversified Landbank: 4-5 years of future launches in the bag
Paving our way through a smoother project approval process
Regional Offices
Real Estate is a “LOCAL” business – be close to your markets
Understanding the local demand - key driver for successful projects
Local market surveys and research – optimize product conception
Rossi is creating a national brand, but with a very local approach
We think real estate 24/7 at a local level
Diversification
Coverage of all income segments with Rossi´s leading brandname
Geographic coverage: 30 cities within 11 states
Competitive Advantages in low-income segments: 27,000 units
l launched to date (priced up to R$ 100K)
Portfolio mix with over 100 different products
Branding
Brand exposure through our local presence and product expertise
Backbone of any successful strategy going forward
Rossi is able to market its label by addressing local client demands
Marketing and sales strategies at a local level deliver high sales
t turnover
24
25. Geographical Presence
Long Term Sustainable Competitive Advantage: Building up Local Know-How
Regional Offices (6)Regional Offices (6)
(1) 1980 – São Paulo
(2) 1996 – Campinas
(3) 1999 – Porto Alegre
(4) 2001 – Rio de Janeiro
(5) 2006 – Belo Horizonte
(6) 2007 – Salvador
Geographical PresenceGeographical Presence
1
2
3
4
5
6
Operations in 30 cities within 11 states in Brazil
RS
PR
SP
MG
RJ
ES
BA
PE
SC
CE
RN
25
26. Sizable Land Bank
Land Bank distributed throughout 30 cities, showing
less dependence on any specific market
8.4 million m2
in buildable area
future launches (in units) – 46.378
4 to 5 years in the bag for future launches
Potential Sales Volume (100%): R$ 8.75 billion
Rossi´s share: R$6.3 billion
qoq Growth: + 324 %
495 594
939 1.128
2.266 2.4811.331
1.472
2.628
3.463
6.407 6.275
1.826
2.066
3.567
4.591
8.673
Dec 05 1Q06 2Q06 3Q06 4Q06 1Q07
8.756
Land Bank * PSV in R$ mmLand Bank * PSV in R$ mm
1Q07 Consolidated Rossi´s share
Acquired 6.358.000.000 4.382.000.000
Optioned 2.398.000.000 1.893.000.000
Total 8.756.000.000 6.275.000.000
Balance Consolidated Rossi´s share
LB Dec-31-2006 8.673.000.000 6.407.000.000
Launches 1Q07 -460.000.000 -410.000.000
Origination 1Q07 543.000.000 278.000.000
LB Final 1Q07 8.756.000.000 6.275.000.000
* ex joint ventures´ PSV of R$ 2,35billion
Acquisition MethodAcquisition Method
31%
52%
17%
Cash
Swap by
Units
Financial
Swap
26
27. Land Bank...Overall Launchings
Focus on low to middle income segments – 70% of our business targets ceiling price of R$ 350K
Land Bank (2006) - PSV Breakdown : by price range and by regionLand Bank (2006) - PSV Breakdown : by price range and by region
Price Range
R$
SP CPS RJ POA BH NE Total PSV
up to 200K 347.239 919.927 481.200 1.038.200 262.031 379.647 3.428.244 39,15%
200,1 - 350K 792.863 991.571 553.886 72.369 213.100 106.704 2.730.493 31,18%
350,1 - 500K 487.302 166.561 305.762 295.607 93.197 - 1.348.429 15,40%
> 500k 749.032 206.044 106.687 30.373 - 1.092.136 12,47%
Commercial - 157.220 - - - - 157.220 1,80%
Total PSV 2.376.437 2.235.279 1.546.892 1.512.863 598.700 486.351 8.756.522
27,14% 25,53% 17,67% 17,28% 6,84% 5,55%
* Average estimated sales price (R$/m
2
of usable area) : R$ 2.250,00
70,33%
-
27
28. Land Bank Segmentation
Market with excellent growth perspective: focus on low to middle income segments (70,33%)
Landbank – Regional BreakdownLandbank – Regional Breakdown
São Paulo & Metro city represents only 27% of overall figure
27,14%
25,53%
17,67%
17,28%
5,55%
6,84%
NE
BH
POA
RJ
CPS
SP
Landbank – Price Range BreakdownLandbank – Price Range Breakdown
Landbank (Mar-31-07) = R$ 8.7 billion
39,15%
31,18%
15,40%
12,47%
1,80%
Commercial
> 500K
350K < x > 500K
200K < x > 350K
0 < x > 200K
28
29. Joint Ventures
% Rossi City / State Segments # of projects
Potential
Sales R$MM
Paraná
&
Santa
Catarina
4
8050% Porto Alegre High 3
50% Vitória
100
50-70% All 6 200
50%
Belo
Horizonte
All
All 6 200
50-70% Recife All 15 500
300
50-80% Salvador All 3 500
50% Vila Velha All 6
Total 55 2.350
50-75%
Fortaleza
Natal
All 12 470
Footprinting South, Southeast, and Northeast Brazil: 8 joint ventures as of follow-on (Feb-2006)
29
31. Sales Team – Rossi Vendas
Rossi Vendas is focusing in ramping up sales turnover and zeroing in pre-delivery inventoriesRossi Vendas is focusing in ramping up sales turnover and zeroing in pre-delivery inventories
Valuable interface to better monitor CRM, thus consistently building up client relationship activities
Our expertise shows that a homebuyer´s dream begins at the very moment he makes the option for Rossi
From this point on it is essential to have our clients as our most relevant asset
We have pilot tested São Paulo...great possibility of extending sales team throughout our other regional offices
Rossi Vendas is constantly focusing on the following core activities:
Inventories (6 months post launchings): full focus on speeding up sales turnover so as to not carry the burden of
finished inventories by the time of project delivery
E-commerce channel: web based vehicle with trained team to help enrich homebuyer´s experience when home-
shopping with us
Pre Sales Breakdown by Brokerage Company 2007EPre Sales Breakdown by Brokerage Company 2007E
Average monthly contracted sales hitting R$ 10 million
15%
35%
15%
12%
10%
8%
5%
Rossi Vendas
Lopes
Abyara
Patrimóvel
Capucci Bauer
Dirani
Other
31
34. Guidance 2007-2008
Rossi´s stake in R$ MM 2007E 2008E
Net Revenues 550 - 650 800 - 900
Launches 1.300 - 1.450 1.560 - 1.740
Contracted Sales 1.000 - 1.100 1.150 - 1.265
Backlog Margin % 35 - 37 35 - 37
Gross Margin % 34 - 36 34 - 36
Ebitda Margin % 16 - 18 18 - 20
Scale in revenues to bring bottom line benefits and margin expansion along the way
34
35. Share Price Performance
J F M A M J J A S O N D J F M
RSID3 IBOVESPA
Share price appreciation given latest delivery... Closing price April 28th – R$ 28,50
2006 2007
35
36. Coverage – RSID3
Rossi is currently covered by 5 institutions....5 more to initiate coverage in the near future
Current CoverageCurrent Coverage
Institution
Itaú
Fator
Santander
Deutsche Bank
Banco do Brasil
On the wayOn the way
Institution Analyst Contact Information
Guilherme Vilazante guilherme.vilazante@ubs.com
Gordon Lee gordon.lee@ubs.com
Marcelo Telles marcelo.telles@credit-suisse.com
Vanessa Quiroga vanessa.quiroga@credit-suisse.com
Carlos Firetti 5900.cfiretti@bradesco.com.br
Marcos Suzaki 5900.marcos@bradesco.com.br
Adrian Huerta adrian.huerta@jpmorgan.com
Somesh Agarwal somesh.k.agarwal@jpmorgan.com
Bulltick Rafael Pinho rpinho@bulltick.com
UBS Pactual
Bradesco
JP Morgan
Credit Suisse
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37. Why Rossi ?
Competitive advantage in the industry: growth through updated process-oriented tools
Diversification
Expertise and Backbone to invest in diverse:
Geographic regions (currently 30 cities within 11 states)
Markets (exposure to all income segments)
Products (portfolio with over 100 products in the shelf)
Management Expertise
Top management with over 25-year experience in the sector
Strong background in managing operations across different markets
Fully focused and oriented towards implementing and executing R
RRossi´s business strategy going forward
SAP technology fully
implemented
Business fully process oriented
All operations across the country online and fully integrated with back-
o office areas (sales, financial, accounting, legal, engineering)
Current system capable of holding up to 30,000 active clients
Fast Reporting – market and partners
Low-income intelligence
27,000 units (< R$100K) delivered to date: Plano 100, Vida Nova, VF
We truly know how to manage low-income client portfolios
Rossi has mastered the engineering and construction process
Great exposure to low-income in the past – will drive our leadership
Credit scoring process developed in-house
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