All businesses produce some kind of content, especially those operating in the digital sphere. With so many writers and agencies to choose from, how do you pick the ‘write’ partner for your business? The right solution is context-specific and depends on your business, budget, and management style. Here are 5 Key Factors to consider before you choose a partner to create content for your business.

1. 5 K E Y F A C T O R S T O
C O N S I D E R B E F O R E
C H O O S I N G A C O N T E N T
P A R T N E R
O U T S O U R C I N G Y O U R C O N T E N T W R I T I N G
G O O D M A N L A N T E R N
G O O D M A N L A N T E R N

2. Do You hire The Lone Wolf or The Pack?
Time?
Reliability
The Project Manager
The Cost
All businesses produce some kind of content, especially those operating in
the digital sphere. With so many writers and agencies to choose from, how
do you pick the ‘write’ partner for your business?
The right solution is context-specific and depends on your business,
budget, and management style.
Here are 5 Key Factors to consider before you choose a partner to create
content for your business.
1.
2.
3.
4.
5.
W H E N C O N T E N T P R O D U C T I O N I S N ’ T
Y O U R G A M E ; W H O D O Y O U G E T
T O W R I T E I T ?
I N T R O D U C T I O N
G O O D M A N L A N T E R N

3. W H O D O Y O U C H O O S E ?
G O O D M A N L A N T E R N
T H E L O N E W O L F O R
T H E P A C K ?
When you hire a freelancer, you hire one individual. Even
though that individual may have the skills and
experience required to get the job done, you are hiring
one individual who takes on the multiple roles of author,
editor, and project manager.
In essence, this means there are limited quality of control
and support systems available.
By hiring “The Pack,” you hire an agency dedicated to
professional content creation whose team is made up of
individuals who have a passion for writing relevant,
impactful, high-quality content in a diversity of fields.

4. F I N D T H E T I M E ?
G O O D M A N L A N T E R N
T I M E
With millions of people now available as freelance writers, where do you
squeeze in the time to search for a writer who is well-suited to your field
The benefit of hiring a content agency rather than a freelancer is that the
talent hunt is done for you.

5. R E L I A B I L I T Y I S A M U S T
G O O D M A N L A N T E R N
R E L I A B I L I T Y
When hiring one individual who is creating content for several clients, it
becomes a risk for your business.
When hiring a content agency, you have a dedicated team ensuring the
continuity and success of your project.

6. D E D I C A T E D P R O J E C T M A N A G E R I S E S S E N T I A L
G O O D M A N L A N T E R N
P R O J E C T
M A N A G E M E N T
Huge benefit is a dedicated Project Manager in charge of your portfolio.
This ensures that content is delivered on time and according to your brief.

7. D E D I C A T E D P R O J E C T M A N A G E R I S E S S E N T I A L
G O O D M A N L A N T E R N
T H E C O S T
It may appear as though a freelancer is cheaper but keep in mind, you get
what you pay for.
A content agency offers a content strategy in an all-inclusive package.

8. T H A N K Y O U
+44 3300270912
raj.anand@goodmanlantern.com
1-15 Clere Street, London, EC2A 4UY
If you feel a content agency is the ‘write’ choice for your company,
Goodman Lantern offers a wide range of professional writing services
to suit any business.