From social audiences to mobility, presentation deck from the Fuze Conference in Saskatoon, Saskatchewan on April 11, 2013. Let us know if you have any questions, comments or concerns. Cheers!
79. • Generate leads
• Make it easy for individuals to
obtain a quote using a
proprietary Mobile Messaging
Business Process
• Target the Individual Health
Insurance Market
[ 25 - 44 year olds ]
• Use signage at rail and bus
stations to invite individuals to
obtain an instant insurance
quote via text
80. Replies by sending age
Prompted to reply with
gender
Replies with gender
Prompted to reply with
Zip Code
Replies with Zip Code
Prompted to reply with
email address
81. She replies with her
email address
Receives an instant
quote via text
Receives follow-up text
announcing how to
apply
82. Auto Reply Email
Whether people receive
a quote via Text or via
the Mobile Website, each
receives this follow-up
email prompting them to
apply.
Results
• Campaign ran 20 Weeks
• Generated 449 Inquiries
• Produced 201 Leads
• Increased Sales 10%
104. Stacie enters the contest and selects the option to
Opt-in to promotional messages from Major Cook so
that she can be the first to find out about similar offers.
Editor's Notes
Google really ruined this era of marketers. It was THE BIG THING. You just tweaked some title tags and BAM, you had thousands of new search engine referrals because you were 1st page on Google. It was like printing money. And marketers have been chasing those easy winnings by looking for the NEXT BIG THING. But at each step, the NEXT BIG THING wasn’t really as big or as easy…
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.