Mobile messaging and text message marketing is all about building opted-in relationships. In this presentation, SMS marketing expert Joe Cox shows you how you can reach customers instantly for less than 5p a message. He also shows businesses how they can use SMS short codes to build contacts and grow their database.

1. THE POWER OF INSTANT
COMMUNICATION
Joseph Cox, National Marketing Manager
Textlocal.com
NOW

2. Text message communications?
MISCONCEPTION

3. Mobile messaging is all about
building opt-in relationships

4. • Privacy and Electronic Communications (EC Directive)
Regulations 2003 / Data Protection Act 1998
• When you are marketing to existing customers, you can text
them to promote any of your products and services which are
similar or related to those they already have with you. These
customers should though be given the opportunity to opt-out
of getting such messages.
• When marketing to people who have texted in via a
shortcode, then you can communicate with them to promote
any of your services, as long as you provide a facility to opt
out.
There are two main pieces of
legislation covering the use of SMS

5. If your customers choose to receive
messages from you, then what better
way to instantly communicate any
message?

6. How SMS communications grow
businesses

7. Here today
• Dentist
• Reduce missed appointments with text reminders
• Recruitment
• Rapidly contact hundreds of people to fill a position faster
than any other agency
• Beauty Therapist
• Increase loyalty with offers and promotions to existing
customers
• Accountant
• Instantly contact clients about VAT or regulation changes

8. Big potential
• Schmoo Spa 2016 campaign
• Delivered: 4393
• Clicks: 984 (Approx 27%)
• 150 bookings: £6k Revenue
• Spend £250

9. Unrivalled delivery
power

10. “Over 98% of all text messages
are read by the recipient; 90% are
read within 3 minutes of being
received”
Source: Oracle, 2015

11. “On average, 32% of consumers
respond to promotional SMS”
Source: Mobilesquared 2016

12. “25 million people will respond to
mobile marketing messages in
2017”
Source: Mobilesquared 2016

13. “There are 83.7 million active
mobile phone subscriptions in the
UK; more mobiles than people”
Source: Ofcom 2015

14. SMS is unparalleled for effective
communication
• Cheaper than direct mail
• Read more than email
• More personal than broadcast media
• More acceptable than telemarketing
• More measurable than print media

15. Cost?

16. SMS allows communication with
any phone in the world for under
5p
Instantly contact your top 100
customers for under £5

17. In real terms
“We received 12% redemptions on
texts which equates to around
£10,000 of sales for just £350 spent
with Textlocal”

18. How to get numbers?

19. Building opt-in lists is easy
• Create value, give people something they want
• Put a short code on all touch points
• Advertising
• Till receipts
• Packaging
• Windows
• Websites
• Email
• Clothing

20. Choose what to send opt-ins
• A special offer
• A link to your new website
• A coupon or e-ticket for an event
• A PDF of a new menu
• A map to your new premises
• A social media post
• A survey

21. The potential to reach 7
billion people in 4 seconds

22. Founded in Malvern, Textlocal have
led the market for over 10 years
• Over 165,000 users have sent more than one billion
SMS using our award winning Messenger platform

23. THANK YOU
Text “Joe” to
60777 to start
your free trial
today