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From direct mail to email, there are multiple marketing tools that can be used for an effective marketing campaign. The hardest part is deciding which tools to use. From social media to email, it is imperative that tools start working together. Consumers today have a myriad of options when it comes to interacting with your brand across all channels – and their expectations are higher than ever that the overall experience with your brand will be cohesive. Join Kyle Lacy, Senior Manager of Content Marketing & Research at ExactTarget, as he leads you through consumer research and trends that are changing the way marketers communicate.