Five Trends Changing Content Marketing

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From direct mail to email, there are multiple marketing tools that can be used for an effective marketing campaign. The hardest part is deciding which tools to use. From social media to email, it is imperative that tools start working together. Consumers today have a myriad of options when it comes to interacting with your brand across all channels – and their expectations are higher than ever that the overall experience with your brand will be cohesive. Join Kyle Lacy, Senior Manager of Content Marketing & Research at ExactTarget, as he leads you through consumer research and trends that are changing the way marketers communicate.

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Five Trends Changing Content Marketing

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  2. 2. @JKROHRS@EXACTTARGET
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  4. 4. •  Generate leads "•  Make it easy for individuals toobtain a quote using aproprietary Mobile MessagingBusiness Process"•  Target the Individual HealthInsurance Market[ 25 - 44 year olds ]"•  Use signage at rail and busstations to invite individuals toobtain an instant insurancequote via text"
  5. 5. Replies by sending age""Prompted to reply withgender ""Replies with gender""Prompted to reply withZip Code""Replies with Zip Code""Prompted to reply withemail address"  "
  6. 6. She replies with heremail address""Receives an instantquote via text""Receives follow-up textannouncing how toapply"
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  8. 8. @JKROHRS@EXACTTARGET@JKROHRS@JKROHRS@EXACTTARGET
  9. 9. @JKROHRS
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  11. 11. Example: xChannel by the Numbers
  12. 12. Stacie enters the contest and selects the option toOpt-in to promotional messages from Major Cook sothat she can be the first to find out about similar offers.

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