The document discusses issues with Facebook's Insights metrics for pages. It notes that meaningful data cannot be exported from fan posts and walls, leaving sentiment analysis impossible. Impressions data is also unclear, showing low numbers despite many likes and comments. The author complains about a day where their fanbase was reported as zero fans and questions how to manage an undefined "page quality" metric. The document promotes frustration with Facebook metrics and asks if they drive the reader insane.

1. How Facebook’s “Insights” will drive you insane Benjamin Bloom Social Media and Digital Strategy Consultant Benjamin Bloom, www.bsbnyc.net, 2010

2. Export of the Fans Only Wall or post comments by copy/ paste: Systematic analysis = impossible Benjamin Bloom, www.bsbnyc.net, 2010

3. Surprise! No meaningful data export of Fan posts. And I can only think of THIS: For sentiment reporting, I’ve resorted to printing the wall posts out Benjamin Bloom, www.bsbnyc.net, 2010

4. Media Consumption: what an exciting mystery! Benjamin Bloom, www.bsbnyc.net, 2010

5. Impressions: the new metric I love to hate With >1,000 combined Likes and Comments, this was our most popular post ever,- or was it? Why are the impressions so low? Plenty of impressions, but when? why? No idea. On the left, the Coke fan page- if I were an admin, I would see Impressions under each post Impressions data from a page I manage, with far fewer fans: Benjamin Bloom, www.bsbnyc.net, 2010

6. You made my fanbase disappear? Facebook has a serious data integrity problem- what am I supposed to think about a day when we had 0 fans? And don’t even get me started on my “page quality” – how do I manage a metric I don’t understand? Benjamin Bloom, www.bsbnyc.net, 2010

7. Do Facebok metrics drive YOU insane? http://www.bsbnyc.net [email_address] Benjamin Bloom, www.bsbnyc.net, 2010