Q & A Session: Business Track, BlogWorld08

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Slideshow for Q&A panel session, BlogWorld & New Media Expo '08, Sept 21, Las Vegas

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Q & A Session: Business Track, BlogWorld08

  1. 1. Q & A: Getting Customer Buy-in & Managing Customer Relationships <ul><li>Panel Session </li></ul><ul><li>BlogWorld & New Media Expo </li></ul><ul><li>Las Vegas - September 21, 2008 </li></ul>
  2. 2. <ul><li>Toby Bloomberg </li></ul><ul><li>Diva Marketing www.divamarketingblog.com </li></ul><ul><li>Rich Brooks </li></ul><ul><li>Flyte blog www.flyteblog.com </li></ul><ul><li>Robyn Tippins </li></ul><ul><li>Practical Blogging www.sleepyblogger.com </li></ul><ul><li>Des Walsh - Moderator </li></ul><ul><li>Des Walsh dot Com www.deswalsh.com </li></ul><ul><li>Twitter : TobyDiva | the_rich_brooks | duzins | deswalsh </li></ul>
  3. 3. <ul><li>Getting Customer Buy-in </li></ul><ul><li>Pre-sale -> Sale </li></ul><ul><li>Managing Customer Relationships </li></ul><ul><li>After-sale service & Scaling up </li></ul>
  4. 4. Some Questions <ul><li>How do you get in the door? </li></ul><ul><li>What do you do once you’re in? </li></ul><ul><li>How do you deal with challenges? </li></ul><ul><li>How do you help the client scale up and love the process? </li></ul>
  5. 5. Getting in the Door <ul><li>Do your prospects know what they want? </li></ul><ul><li>Do you know what they need? </li></ul>
  6. 6. <ul><li>“ If I’d asked my customers what they wanted, they’d have said a faster horse.” </li></ul><ul><li>Henry Ford </li></ul><ul><li>Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com </li></ul>
  7. 7. ROI Matters
  8. 8. Blog ROI is Measurable <ul><li>Q: How do you measure ROI? How do you know if you succeed? </li></ul><ul><li>A: Develop a blog strategy that ties into accountability. </li></ul><ul><li>http://tinyurl.com/blogroi </li></ul>
  9. 9. Q & A
  10. 10. OK, Say You’re in: Now What?
  11. 11. Find a Champion
  12. 12. <ul><li>Yatmandu via everystockphoto.com – Creative Commons </li></ul>
  13. 13. Step by Step Wins the Race <ul><li>Rich Brook’s 3+2 Formula: </li></ul><ul><li>3 posts per week </li></ul><ul><li>2 comments on other blogs per week </li></ul><ul><ul><li>See Jumpstart Your Blog: a Blogging Working Regimen , in your handouts </li></ul></ul>
  14. 14. Q & A
  15. 15. There Will be Challenges
  16. 16. <ul><li>Photo by Michelle Rau, Tucson AZ, via stock xchnge </li></ul>
  17. 17. Corporate Skeptics can Change <ul><li>Photo Richard Binhammer’s Fingers, by Toby Bloomberg </li></ul>
  18. 18. Q & A
  19. 19. Scaling Up
  20. 20. Be a Navigator
  21. 21. Q & A
  22. 22. Thank you and happy marketing! <ul><li>Toby Bloomberg Diva Marketing </li></ul><ul><li>www.divamarketingblog.com e: [email_address] </li></ul><ul><li>Rich Brooks Flyte blog </li></ul><ul><li>www.flyteblog.com e: [email_address] </li></ul><ul><li>Robyn Tippins Practical Blogging </li></ul><ul><li>www.sleepyblogger.com e: [email_address] </li></ul><ul><li>Moderator </li></ul><ul><li>Des Walsh Des Walsh dot Com </li></ul><ul><li>www.deswalsh.com e: [email_address] </li></ul>

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