One must not think of large competitors in your space, instead, view them as a source of business.

1. 5 Common Marketing Mistakes CEOs Make
Most entrepreneurs are experts in software, hardware, or the
particular line of business they've chosen to pursue. Most are
not, however, expert in the nuances of marketing or public
relations. As a result, they may be making mistakes they're not
aware of says Sachin Karpe.
One must not think
of large competitors
in
your
space,
instead, view them
as a source of
business. Lots of
startups
believe
they'll do well by
doing good, so they
partner with any
local or national charity that strikes their fancy and this can be a
big mistake says Sachin Karpe. One must start by telling a story
in regional, online, and trade media. Assemble strong thirdparty testimonials. Rack up some industry awards. Then, when
you've proven you really do have something special, have your
PR team contact editors of national business publications.

2. There are never any guarantees, but your odds of success will
be exponentially better.
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