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Thrive Or Dive Roch
1. Welcome Rochester Chamber Members & Guests Today’s Lunch & Learn presented by: Your small business resource for accounting, marketing, payroll and financial services.
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4. Grow from the inside out Customer-centric communications: Open for Business: Best Buy's Social Technology Strategy
5. Grow from the inside out Not just a TV show! A brand fan mania!
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7. Expand Your Sales Force How large is your sales force? If it’s only you, think again…
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10. Expand Your Sales Force Wellness Coordinator Massage Therapist Yoga Instructor Chiropractor
11. Expand Your Sales Force Look for partners who are prospecting the same type of customers and whose services enhance your offering.
12. Expand Your Sales Force Who are your influencers? Influencer #2 Influencer #3 Influencer #1 YOU
19. What’s Your Message? Resolve an urgent problem: “ I don’t like paying expensive airfare and getting lousy service.” - Lutsen Ski Area “ I want to lose weight, but don’t want to spend more than I do on regular meals.” - Seattle Suttons “ I want to keep more of my hard-earned money.” - Comcast “ I need to cut my budget, but still want to satisfy my desire for fancy coffee.” - McDonald’s
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21. What’s Your Message? Delivering your message: Blogging; micro-blogging (twitter); social media (Facebook, LinkedIn); YouTube; e-newsletter; article distribution; online ads; website; speaking engagements; events; flyers; traditional media; word-of-mouth; sales force; employees
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