Author Seth Godin once said that “Marketing is no longer about the stuff you make but about the stories you tell”. Godin recognised that there had been a trend shift in the marketing world in response to a change in what was important to audiences. What a company was selling didn’t matter as much anymore. The thing that was important to consumers was the story behind why the company was selling it. He went on to say that “a great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on”. Godin knew that audiences were too well informed, too passionate about these stories, and that they could easily recognise when a brand is faking it. This will introduce you to brand messaging and give you some tips on how to accurately convey your brand story in a way that will resonate with customers. Read the full article: https://3coloursrule.com/tech-startup-brand-messaging-blog/

1. Brand Messaging:
Telling a Story That Resonates
with your Audience.

2. What is Brand Messaging?

3. Brand messaging is the underlying
value proposition conveyed and
language used when promoting your
tech startup.
It’s how consumers relate to your
brand.
With a unique core message and tone
of voice, companies are able to define
a specific way of conveying their ideas
and messages to their audience.

4. To be able to tell
an authentic brand
story that connects
with your
audience, you need
to begin with your
core brand values.

5. Core brand values are the qualities
and virtues that you care most deeply
about.
They form the essence of your
company culture.
By communicating your core brand
values to your audience and
educating them on what you stand for
as a brand, you’ll attract customers
and clients that share your values and
beliefs.

6. To make sure you’re
communicating your values
in a way that will achieve
your desired results, there are
a few rules that your brand
messaging should follow:

7. Be authentic.
Remember that consumers will
always know whether you’re genuine
in your beliefs and your values. Don’t
put yourself in a position where they
can catch you in a lie.
Just be genuine and speak from the
heart.
Brand
Purpose
01

8. Be accountable.
Don’t be flimsy with your morals.
Consumers should be able to depend
on you to uphold the values that you
share with them.
02

9. Be applying.
Don’t leave your brand messaging
sitting on a shelf, so to speak. Let it
inform your recruitment and your
performance measuring.
03

10. Be distinctive.
If your values sound the same as
everyone else's, you'll risk fading into
the noise
Really dig deep and work out what’s
important to you, and present it in a
way that avoids all of the cliche
buzzwords.
04

11. Brand Tone: Finding Your Unique Voice

12. Your tone of voice subconsciously
communicates your brand through
your choice of language.
The tone you pick will depend on a
variety of factors, including your
industry, whether you’re B2B or B2C,
and the subject matter that you’re
writing about, but it should always
reflect your company culture and be
in line with your overall brand
messaging.

13. Who are we?
We Help Tech Brands Move
People, Businesses, And The
World Forward.

14. How can we help you?
Building your brand value,
credibility, awareness and
loyalty.

15. Contact us today.
info@3coloursrule.com
Call: 020 3617 8706
https://3coloursrule.com/