7 minutes presentation by Dirk Huysmans for Cleverwood's participation at the Devcom conference. More: http://bit.ly/devcom

1. DEMO 5 + 5 Golden Usability Rules for Conversion N°

2. Part 1: 5 Golden Usability Rules

3. Rule 1: Make it easy to use Ex: main task? => too much info on page

4. Rule 2: Give feedback Ex: Waiting for what?

5. Rule 3: Be efficient Ex: Procedure of 8 steps?

6. Rule 4: Be consistent/ Use standards Ex: 1 Website, 3 layouts for forms?

7. Rule 5: Give the user a sense of controle & freedom EX: Where is the menu?

8. Part 2: 5 Golden Rules For Conversion

9. Rule 1: Explain, guide the user

10. Rule 2: Personal incentive

11. Rule 3: Social incentive

12. Rule 4: Scarcity/Bonus

13. Rule 5: Fun

14. About Me Dirk Huysmans is an Online Marketing & Usability Expert. Twitter: dirkhuysm@ Website: infostruct.be Tel: +32 499355495

15. If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.