The document summarizes Sonata Retail, a platform that drives foot traffic to local businesses. It allows local businesses to create mobile advertising campaigns with just a few steps. Businesses can target customers on their smartphones and tablets within a certain radius and timeframe. Sonata Retail handles all the technical aspects and uses real-time bidding to display ads to nearby potential customers, with businesses only paying if a customer arrives at their location. The platform aims to bring performance-based advertising to local businesses.

1. sonata Retail
Driving Retail’s Foot Traffic

2. Who are we?
Friendly, Hardworking,
Mobile Media Experts work here
Founded at the beginning of 2010, based in
Madrid and with over 40 employees.
TAPTAP is a company dedicated to offering
services and technology in the mobile
advertising industry with a clear wager on
innovation and strong investment in R&D.
TAPTAP is currently in the process of going
international with the opening of offices in
LATAM and the USA in 2013.

3. My experience

4. Physical World

5. Virtual World
Analytics
Behavioral
Targeting
Real
ROI
Retargeting
LTV

6. …but now, increasing smartphone penetration
provides new opportunities…
Source: comScore

7. …specially in mature markets where mobile+GPS
brings location
Source:Business Intelligence
1.2 Billion Smartphones
Worldwide
770M
GPS-enabled

8. What s near is more relevant:
Mobile local ads work better
48%
CTR Lift
40%
CTR Lift
26%
CTR Lift
5%
CTR Lift
Less Than
1 Mile
Source:Business Intelligence
1 to 2
Miles
2 to 5
Miles
5 to 10
Miles

9. That s the reason why local mobile advertising is the
fastest growing media segment worldwide
Increasing from 2012 $1.2B to $9B in 2017 in the US alone
Source:Bia/Kelsey

10. Next Big
Thing

11. How Big is the
Opportunity?
e-commerce Sales vs. Total Retail
$1,0
Trill
< 5%
Global
E-commerce
Global
Commerce

12. Enter sonata Retail
Driving Retail’s Foot Traffic

13. What is sonata Retail?
Sonata Retail is the first global
platform designed specifically
to drive foot traffic to local
businesses.

14. Customer Journey
Step 1
Client sees your local ad while
browsing on a smartphone/tablet
Step 2
Your ad shows distance to business
and information on your offer
Step 3
Customer arrives
at your local business

15. Who is it for?
Aimed at local businesses with limited knowledge of the
internet
It’s fast and easy
Local businesses do not need a website
In three easy steps and in less than 5 minutes any local
business can start reaching local customers on their mobiles
and tablets

16. A very simple process to create a mobile local
Campaign in 3 simple steps and in under 5 minutes
1. Register your
business
2. Determine Time and
Location for your campaign
3. Create your ad

17. Step 1: Easily define your business location(s)
One, several, hundred or thousands of locations. Works worldwide.

18. Step 2: Define campaign influence areas
By business location, competitors areas, high-traffic areas, by day of week, hour…

19. Step 3: Create Your Mobile Ad / Landing Page
No need for Tech or Creative expertise. sonata Retail takes care of it.

20. Real Time Reporting
You can monitor your campaigns and optimize them on the fly

21. A Performance Model for the Physical World
Local Businesses only pay for the highest valued event

22. Local Businesses Pay for the Highest Valued Event
Bringing real performance to local businesses

23. Demand based pricing means local businesses bid on time and space
Pricing varies based on demand conditions, day of week, time of day...

24. How we do it?
Our retail-optimized RTB algorithm does all the hard work for you
Bids for local
inventory
RTB - 100
milliseconds
Ads show on mobiles
and tablets near local
businesses
Worldwide AdExchange
Ecosystem
TAPTAP Premium Network
Arrive to
Local Business
Local Customers

25. Actively looking for
Resellers
www.sonataretail.com

26. Alvaro del Castillo
Founder & CEO
alvaro@taptapnetworks.com