This document summarizes the marketing mix, also known as the 4Ps, of Coca-Cola and Nestle. It outlines their products, pricing policies, promotion strategies, and distribution channels. For Coca-Cola, products include energy drinks, juices, soft drinks, sports drinks, tea, coffee, and water. Pricing varies based on size. Promotion uses advertising, direct marketing, interactive marketing, sales promotions, and public relations. Distribution occurs through franchised locations. For Nestle, products include KitKat, Nescafé, Maggi, Nestea, ketchup, and bourbon. Pricing examples given are for specific products. Promotion utilizes TV commercials, testimonials, offers,

1. OF NESTLE & COCACOLA
product
price
promotion
lace
The

2. What is 4p ?
• The 'marketing mix' (also known as the 4 Ps) is a foundation
model in marketing.
• "set of marketing tools that the firm uses to pursue its
marketing objectives in the target market“

3. Preface
• This Presentation is consist of details of
Product
Price
Promotion
Place
According to 2 Market Giants
Coca-Cola
Nestle

4. • it was invented in May 8, 1886
(131 years ago)
by John Pemberton

5. Product
• Energy drink
• Juices drinks
• Soft drinks
• Sports drinks
• Tea and coffee
• Water

6. Pricing Policy
• Size of Coca Cola Price of Coca Cola (RS.)
• Regular bottle 13
• Non returnable or disposable bottle 30
• 1.5 liter bottle 70
• 2.25 liter bottle 90
• Coca Cola can 40

7. Promotion
• Advertisement
• Direct Marketing
• Interactive marketing
• Sales promotion
• Publicity and public relations
• Personal selling
• Public social responsibility

8. Place
• This All Are Franchise Places
of coca-cola

9. It was found in 1866
(151 years ago)
By henri nestle

10. Products
• Kitkat
• Nescafe
• Maggi
• Nestea
• ketchup
• bourbon

11. Pricing Policy
• Cadburry 5star 10
• Kitkat 4-fingers 20
• Nestea 1 kg 391

12. Promotion
• Tv commercials
• Testimonials
• Offers
• Website promotion
• Commercial hoardings
• Freebies through tv ads & promo code

13. Nestle’s Global presense

14. The End