The University of Texas at San Antonio Alumni Association redeveloped their brochure to better represent their thriving alumni community and support network. Working with an outside design firm, they created a 16-page, heavy cardstock brochure featuring quotes, photos, and information on membership benefits, events, and ways for alumni to get involved. The redesigned brochure sparked a sense of community and pride in alumni. It has also expanded its reach by being made available online through a digital publishing platform and social media.