This market analysis report examines Apple Music, a music streaming service owned by Apple Inc. The report finds that with 49.5 million monthly listeners, Apple Music is the most popular music streaming service, accounting for 20% of Spotify's monthly listeners. However, the report recommends that Apple Music work to expand its reach to other device platforms like Android and Windows to attract new subscribers. It also suggests Apple Music focus on developing strong relationships with artists and using them for marketing to gain more fans. With adjustments to its cross-platform availability and artist relations, Apple Music can continue growing its subscriber base in the competitive music streaming market.
Spotify's business model and copyright infringement issueYeonKyung Lee
- Time: February 2014
- Organization: College(undergraduate)
- Class: Network Economy (Economics)
- Project description: Research on Spotify's business model and copyright infringement issue.
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Spotify's business model and copyright infringement issueYeonKyung Lee
- Time: February 2014
- Organization: College(undergraduate)
- Class: Network Economy (Economics)
- Project description: Research on Spotify's business model and copyright infringement issue.
Spotify Marketing Campaign for Marketing Theory & Practice Mary Peters
Spotify provides a music streaming service used primarily by millennials since they seek a trendy and personalized music experience. Since it was launched in 2008, it has over 140 million users with 60 million users paying for its premium service, used in over 60 different countries, and gives its users access to a library of music of more than 40 million songs. Spotify’s biggest competitors are Apple, Amazon, and Pandora. It differentiates itself by orienting its features around creating a truly personalized listening experience after purchasing a premium subscription which allows for offline streaming, ad-free listening, unlimited song skips, and complete control over their listening experience.
Learn more at www.oneskyapp.com/
In this deep-dive case study, learn the 3 key growth strategies that Spotify used to gain early footing in the APAC region, break past Asian cultural and technological barriers, and continue to grow their customer engagement in 7 key markets.
Want to go global yourself? Visit www.oneskyapp.com to see how our localization team has helped companies like Spotify expand internationally.
Questions? Comments? Contact us at hello@oneskyapp.com
In October 2015, we conducted two separate surveys about music consumption habits, and specifically Apple Music. This reports shares the findings of those two surveys along with key messages for readers.
The Sound Choice_ Navigating Between Spotify and Apple Music.pdfmanpreet6962
Deciding whether to switch from Spotify to Apple Music depends on your personal preferences and needs. Both platforms offer extensive music libraries, curated playlists, and features such as offline listening and personalized recommendations.
Everything Marketers Need to Know About Apple Music and New Mobile.docxgitagrimston
Everything Marketers Need to Know About Apple Music and New Mobile Software
No windfall of ad data, for now
By Garett Sloane
AdWeek (www.adweek.com)
June 8, 2015
At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential treasure trove of music-related and mobile data should hold off on celebrating.
All of Apple's new features are meant to wow users but none came with easy solutions for brands, according to industry experts. Part of the reason Apple's latest services are inhospitable to advertisers is becasue of how heavily it guards users' private information, the kind of data that Google and Facebook rely on to serve hyper-targeted ads.
"We honestly just don't want to know [that much about users]," said Apple's Craig Federighi in one of several thinly veiled remarks referring to rivals Google and Facebook's practices of collecting personal information—a key issue for Apple of late.
Still, Apple is coming up with ways for Apple Music to know what users want to listen to and when, and what news stories might appeal to them, leaving marketers wondering if that kind of technology could eventually help advertising on Apple devices.
"Not sharing data is great for a user's experience," said Rye Clifton, product strategy director at the agency GSD&M. "But hopefully they figure out a way to anonymize all that data in a way that is still beneficial from a marketing standpoint."
More generally, Apple showed off Music, new Siri search capabilities, a digital news platform, and upgrades to Notes and Maps. The company repeatedly emphasized that all the personalized features would rely on anonymized data that's not for sale to benefit marketing.
Apple was light on ad capabilities in other areas, as well. For instance, the News service, which features digital content from top publishers, was launched without a clear advertising model. "Without ads, it's a great experience," said Ryan Mclaughlin, cheif strategy officer at Tribal Worldwide. "But it's a news-centric marketer's worst nightmare, at least for the short term."
'One complete thought around music'
Jimmy Iovine, who just joined the company, helped unveil Apple Music, which is an immediate threat to the likes of Spotify.
"Guys, can we build a bigger and better ecosystem with the elegance and simplicity that only Apple can do?" he asked. The service is "one complete thought around music."
The idea was to incorporate all the album sales, videos and social networking crucial to today's music industry. Apple Music lets artists do it all from one hub.
Apple Music launched with a nod to Apple's history of disrupting the industry when it first created iTunes and the iPod.
Now, artists can share their music on the "biggest platform in the world that people already have," Iovine said. Indeed, with the popularity of the iPhone and the iPad, Apple Music deb ...
Apple Music vs Spotify which is Better Service ComparisonDarylMitchell9
Part of the selection likewise boils down to exactly how you listen. Innovative audio
speaker assistance is crucial if you are taking pleasure in music in your home. However,
music exploration and stream top quality can be essential for eager music fans
Learn more at www.oneskyapp.com/
In this deep-dive case study, learn the 3 key growth strategies that Spotify used to gain early footing in the APAC region, break past Asian cultural and technological barriers, and continue to grow their customer engagement in 7 key markets.
Want to go global yourself? Visit www.oneskyapp.com to see how our localization team has helped companies like Spotify expand internationally.
Questions? Comments? Contact us at hello@oneskyapp.com
In October 2015, we conducted two separate surveys about music consumption habits, and specifically Apple Music. This reports shares the findings of those two surveys along with key messages for readers.
The Sound Choice_ Navigating Between Spotify and Apple Music.pdfmanpreet6962
Deciding whether to switch from Spotify to Apple Music depends on your personal preferences and needs. Both platforms offer extensive music libraries, curated playlists, and features such as offline listening and personalized recommendations.
Everything Marketers Need to Know About Apple Music and New Mobile.docxgitagrimston
Everything Marketers Need to Know About Apple Music and New Mobile Software
No windfall of ad data, for now
By Garett Sloane
AdWeek (www.adweek.com)
June 8, 2015
At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential treasure trove of music-related and mobile data should hold off on celebrating.
All of Apple's new features are meant to wow users but none came with easy solutions for brands, according to industry experts. Part of the reason Apple's latest services are inhospitable to advertisers is becasue of how heavily it guards users' private information, the kind of data that Google and Facebook rely on to serve hyper-targeted ads.
"We honestly just don't want to know [that much about users]," said Apple's Craig Federighi in one of several thinly veiled remarks referring to rivals Google and Facebook's practices of collecting personal information—a key issue for Apple of late.
Still, Apple is coming up with ways for Apple Music to know what users want to listen to and when, and what news stories might appeal to them, leaving marketers wondering if that kind of technology could eventually help advertising on Apple devices.
"Not sharing data is great for a user's experience," said Rye Clifton, product strategy director at the agency GSD&M. "But hopefully they figure out a way to anonymize all that data in a way that is still beneficial from a marketing standpoint."
More generally, Apple showed off Music, new Siri search capabilities, a digital news platform, and upgrades to Notes and Maps. The company repeatedly emphasized that all the personalized features would rely on anonymized data that's not for sale to benefit marketing.
Apple was light on ad capabilities in other areas, as well. For instance, the News service, which features digital content from top publishers, was launched without a clear advertising model. "Without ads, it's a great experience," said Ryan Mclaughlin, cheif strategy officer at Tribal Worldwide. "But it's a news-centric marketer's worst nightmare, at least for the short term."
'One complete thought around music'
Jimmy Iovine, who just joined the company, helped unveil Apple Music, which is an immediate threat to the likes of Spotify.
"Guys, can we build a bigger and better ecosystem with the elegance and simplicity that only Apple can do?" he asked. The service is "one complete thought around music."
The idea was to incorporate all the album sales, videos and social networking crucial to today's music industry. Apple Music lets artists do it all from one hub.
Apple Music launched with a nod to Apple's history of disrupting the industry when it first created iTunes and the iPod.
Now, artists can share their music on the "biggest platform in the world that people already have," Iovine said. Indeed, with the popularity of the iPhone and the iPad, Apple Music deb ...
Apple Music vs Spotify which is Better Service ComparisonDarylMitchell9
Part of the selection likewise boils down to exactly how you listen. Innovative audio
speaker assistance is crucial if you are taking pleasure in music in your home. However,
music exploration and stream top quality can be essential for eager music fans
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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Market Analysis Report
1. Page 1
A Market Analysis for
Apple Music
Maxwell Longfield
Full Sail University
Project & Portfolio II: Business and Marketing
01/20/2020
2. Page 2
EXECUTIVE SUMMARY
This is a market analysis report for Apple Music, a music streaming service owned by
Apple Inc, one of the largest computer companies in the world. This report will look at what
Apple Music has accomplished throughout the past 5 years since its release and what it needs to
work on to succeed in the highly competitive market of music streaming services. It will show
the different plans that Apple Music offers and how they can effectively market those plans to
prospective subscribers. At the end of the report there are recommendations on how Apple Music
can effectively grow their fanbase and subscriber count.
3. Page 3
OBJECTIVE
The main reason for writing this report is to help Apple Music separate itself from its
competitors and solidify itself as the best cross platform music streaming service.
RESEARCH METHODOLOGY
The information for this report was mostly external information that came from multiple
online databases as well as news reports. All the financial information was found through the
Securities and Exchange commission database, and Yahoo Financial. Financial information was
current on the day it was sourced. The information relating to the parent company Apple Inc. was
also sourced from the Securities and Exchange commission as well as Yahoo Financial. It was
difficult to find an exact number on how much Apple Music accounts for Apple Inc.’s gross
revenue, but it is apparent that the App Store and other Apple based services account of 17.7% of
their net sales.
4. Page 4
RESEARCH AND KEY FINDINGS
Apple Music is currently sitting very well
financially as its parent company Apple is ranked as the
company with the highest brand value. (Business Insider,
2019). Apple Music has three different plans that it sells.
The standard Apple Music subscription which costs $9.99 a
month and allows one account to have access to millions of songs. This is meant for young
adults/adults who only need one account for themselves and aren’t in college or have a large
family. The College Apple Music subscription is half the price at $4.99 and offers everything
that the standard plan does but appeals to college students who have limited finances. Finally,
there is the family plan which starts at $14.99 and can allow up to 6 people in the same family to
use the Apple Music account at one time. It also appeals to parents as they can put parental locks
on certain inappropriate albums and songs that they don’t want their children listening to. This
plan mostly appeals to families with younger children. Apple Music is currently the most popular
music streaming service with 49.5 million monthly listeners which accounts for 20% of all the
monthly listeners on Spotify. (Statista, 2018).
5. Page 5
Although Apple Music is the most popular subscription service it is not as popular with
other technological platforms. It is an Apple company, so it is apparent that it works best on
Apple’s devices such as the iPhone and iPad, but that leads to users of Android and Windows
products feeling as if they are missing out because they don’t own an Apple product. Apple
Music also is also the streaming service that pays the third most money per stream for artists.
This allows Apple Music to have a better relationship with artists and it shows with their
marketing.
CONCLUSIONS
Apple Music is the most popular music streaming service, but it definitely has many
ways that it could grow as a company, and better cater to its current subscribers as well as
subscribers who are on the edge about joining. The most important thing for Apple Music to do
is to expand its reach when it comes to other devices. They also must work on their artist
relations as that will lead to marketing that many people will react to and engage with. Artists are
by far the best marketing service that Apple Music can use. Overall, Apple Music is a very
successful company, but they need to focus on bringing in new subscribers, and to do that they
must change how they market and must change their service to work better on other devices.
6. Page 6
RECOMMENDATIONS
Apple Music should first bring in a team of technology and software experts who
specialize in the Android and Windows software engineering. Although Apple prefers to keep
everything in house, they could benefit from allowing a team of specialists to rework their app
for these two hardware suites. This would allow for Apple to expand its reach and have even
more people subscribed to their services. If they want to bring in new subscribers, they must
change some things. I also believe they should strive to become the most “artist friendly”
platform. They are already the company that pays the 3rd best per stream compared to other
streaming companies. But if they became well known for their artist interactions, they could use
the artists as effective marketing plans. They did this very early on with making Chance the
Rapper exclusively release his third mixtape “Coloring Book” only on Apple Music. This
allowed for them to gain a good following by drawing in an artist’s fans. If they did this with
more artists, they could gain a huge following with many fans of many artists. Overall Apple
Music needs to work on outsourcing for some things to have more success.
7. Page 7
REFERENCES
Cite your sources. Use APA short form in the body of the paper and long form in this section.
For this section, use a hanging indent shown here, with the second and subsequent lines
of each source starting ½ inch from the left margin (Format/Paragraph/Indents/Hanging).
Apple Inc. (AAPL) Stock Price, Quote, History & News. (2020, January 31). Retrieved
from https://finance.yahoo.com/quote/AAPL?p=AAPL&.tsrc=fin-srch
Apple Inc. 10K Form S.E.C. (n.d.). Retrieved from
https://www.sec.gov/ix?doc=/Archives/edgar/data/320193/000032019319000119/a10-
k20199282019.htm
Lamarre, C. (2017, March 17). Here's How Much Chance the Rapper Says He Was Paid
for 'Coloring Book' Release on Apple Music. Retrieved from
https://www.billboard.com/articles/columns/hip-hop/7728589/chance-the-rapper-apple-
music-coloring-book-tweets
Sanchez, D. (2019, January 2). What Streaming Music Services Pay (Updated for 2019).
Retrieved from https://www.digitalmusicnews.com/2018/12/25/streaming-music-
services-pay-2019/
These are the top 10 brands in the world in 2019. Facebook isn't one of them. | Markets
Insider. (n.d.). Retrieved from
https://markets.businessinsider.com/news/stocks/interbrand-top-10-brands-in-the-world-
2019-10-1028610273#1-apple-brand-value-234-2-million10
Watson, A. (2019, November 20). Top U.S. music streaming services by users 2018.
Retrieved from https://www.statista.com/statistics/798125/most-popular-us-music-
streaming-services-ranked-by-audience/
