The document provides 16 tips for effective public relations and brand building, including creating an effective brand name, maintaining relationships with journalists, knowing what topics are newsworthy, encouraging positive coverage of your industry, harnessing social media, encouraging searches of your brand name, identifying target media outlets, starting to reach out to those outlets, getting involved in your community, measuring online PR using social media and website traffic, avoiding public fights with competitors, staying consistent in messaging, and building relationships in the local community to foster customer loyalty.

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Tip 1: Create an effective brand name.

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Tip 2: Maintain relationships with journalists.

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Tip 3: Know what’s newsworthy to publish.

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Tip 4: Ask journalists, authors, or bloggers to
write positive about your industry.

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Tip 5: Know what’s newsworthy to publish.

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Tip 6: Broadcast announcements of products,
services, appearances, and events about your
industry.

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Tip 7: Build your brand through blogging.

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Tip 8: Harness power of social media
platforms.

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Tip 9: Encourage users to “Google” your
brand name to find you rather than typing in
your domain directly.

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Tip 10: Identify the media outlets (online and
offline) you wish to be highlighted in.

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Tip 11: Start reaching out to the publishers,
editors and reporters of the outlets you have
identified.

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Tip 12: Get involved in your community.

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Tip 13: Use social media and website traffic to
measure your online PR.

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Tip 14: Don't fight with your competitors in
public.

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Tip 15: Stay honest and consistent with your
messages. Consumers can easily spot double
standard statements.

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Tip 16: Building good relationships with
members of the community where you do
business helps build customer loyalty.