Nation-Branding-Bangladesh.pdf

1. Nation Branding
Beautiful Bangladesh

2.  Location: Surrounded by Indian
border and small border with
Myanmar.
 Flag:The national flag of
Bangladesh consists of a red disc
on top of a green field.
 Logo:“A rising sun above waves of
seawater” with the slogan
‘Beautiful Bangladesh’ given by
Fakhruddin Ahmed (2008).
Introduction

3. About
 Area: 147,570 sq.km
 Capital: Dhaka
 Population: 157 million
 Literacy Rate: 58.79%
 GDP growth rate: 6.10%
 Over 88% Muslims
 Language: Bangali
 Currency:Taka

4. Culture
 Architecture
 Festivals
 Literature
 Painting
 Clothing
 Food

5. Architecture
Dhakeshwari Temple Star Mosque

6. NewYear Festival

7. Culture
Clothing Food

8. Tourism
 Beaches, Rivers
 Museums
 Archeological sites
 Wild life
 Monuments
 Art galleries

9. Tourism
Cox’s Bazar National Museum

10. Tourism
Paharpur Forest

11. Tourism
Lalbagh Fort National Art Gallery

12. Exports
 Readymade garments
 Frozen food
 Leather
 Leather products
 Jute
 Tea
 Ceramic
 Textile fabrics
 Chemical products
 Light engineering products

13. Tea Garden

14. Governance
 Intense political section
 Strategic development plan approved by
government
 Board of Investment ( BOI) and Board of
Export Processing Zone Authority
(BEPZA)

15. Investment and Immigration
 Industries:Textile,
Pharmaceutical, Shipbuilding, Information
technology, Leather, Steel, Electronics and
Light engineering.
 Sports: Football, Cricket.
 Agencies for promotion: Bangladesh Small
and Cottage Industries Corporation
(BSCIC), Bangladesh Export Processing
Zones Authority (BEPZA) and Board of
Investment (BOI)

16. Conclusion
 In Nation Branding Index Bangladesh is at
110th position among 118 countries.