Co Creation as Driver for Innovation
By Murk Peutz
10 October 2013
IF YOU NEED TO REBUILD YOUR CITY…
Peutz Advies 2
…WHY NOT BY AND WITH THOSE CONCERNED?
Peutz Advies 3
INNOVATION (I)
Peutz Advies 4
5
ProcessProduct
INNOVATION (II)
6
OrganisationMarket
INNOVATION (III)
FROM IDEA TO MARKET
Peutz Advies 7
INNOVATION VALUE CHAIN
Peutz Advies 8
9
THE INNOVATORS DILEMMA
Where does innovation start
Idee Generatie Conversie Diffusie
Centrale vraag is ‘hoe
goede ideeën...
HOW WE USED TO INNOVATE…
Peutz Advies 10
…TIMES HAVE CHANGED
Peutz Advies 11
TIMES HAVE CHANGED EVEN MORE
Peutz Advies 12
A GREAT IDEA IS JUST NOT ENOUGH…
Peutz Advies 13
Peutz Advies 14
…TRUE INNOVATION NEEDS A MARKET.
BUT WHERE AND WHO IS THIS MARKET
Peutz Advies 15
TALKING TO THE WRONG GUY
Peutz Advies 16
DO NOT ALWAYS BELIEVE THE TRENDS
Peutz Advies 17
Peutz Advies 18
TAPPING INTO RESOURCES: BMW IDEA CONTEST
Peutz Advies 19
TAPPING INTO RESOURCES: P&G
http://www.pgconnectdevelop.com/
HOW A MARKET LEADER GETS PLANTED
Peutz Advies 20
WE WANT BUSINESS…
Peutz Advies 21
…AND A REVOLUTION NEARLY HAPPENING
Peutz Advies 22
23
CLIENTS COME FIRST ESPECIALLY WHILST INNOVATING
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Co-create your products with customers and improve your time to market

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Innovation is ever more conducted with customers. Tapping into their resources co-create new services and products. This presentations provides examples and ideas on co-creation.

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Co-create your products with customers and improve your time to market

  1. 1. Co Creation as Driver for Innovation By Murk Peutz 10 October 2013
  2. 2. IF YOU NEED TO REBUILD YOUR CITY… Peutz Advies 2
  3. 3. …WHY NOT BY AND WITH THOSE CONCERNED? Peutz Advies 3
  4. 4. INNOVATION (I) Peutz Advies 4
  5. 5. 5 ProcessProduct INNOVATION (II)
  6. 6. 6 OrganisationMarket INNOVATION (III)
  7. 7. FROM IDEA TO MARKET Peutz Advies 7
  8. 8. INNOVATION VALUE CHAIN Peutz Advies 8
  9. 9. 9 THE INNOVATORS DILEMMA Where does innovation start Idee Generatie Conversie Diffusie Centrale vraag is ‘hoe goede ideeën te krijgen’ voor (nieuwe) business: – Intern individueel – Intern ‘kruisbestuivend’ – Extern Centrale vraag is hoe ‘de goede ideeën’ te selecteren en te ontwikkelen Goede selectie Ontwikkel capaciteit Centrale vraag is hoe ‘in diensten en producten ontwikkelde ideeën’ verkocht en (intern) ondersteund te krijgen Source: Clayton Christensen, the innovator’s dilemma 5% 95% Peutz Advies
  10. 10. HOW WE USED TO INNOVATE… Peutz Advies 10
  11. 11. …TIMES HAVE CHANGED Peutz Advies 11
  12. 12. TIMES HAVE CHANGED EVEN MORE Peutz Advies 12
  13. 13. A GREAT IDEA IS JUST NOT ENOUGH… Peutz Advies 13
  14. 14. Peutz Advies 14 …TRUE INNOVATION NEEDS A MARKET.
  15. 15. BUT WHERE AND WHO IS THIS MARKET Peutz Advies 15
  16. 16. TALKING TO THE WRONG GUY Peutz Advies 16
  17. 17. DO NOT ALWAYS BELIEVE THE TRENDS Peutz Advies 17
  18. 18. Peutz Advies 18 TAPPING INTO RESOURCES: BMW IDEA CONTEST
  19. 19. Peutz Advies 19 TAPPING INTO RESOURCES: P&G http://www.pgconnectdevelop.com/
  20. 20. HOW A MARKET LEADER GETS PLANTED Peutz Advies 20
  21. 21. WE WANT BUSINESS… Peutz Advies 21
  22. 22. …AND A REVOLUTION NEARLY HAPPENING Peutz Advies 22
  23. 23. 23 CLIENTS COME FIRST ESPECIALLY WHILST INNOVATING

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