4 Social Engagement Essentials for 4Q2016
•Download as PPTX, PDF•
0 likes•112 views
The document discusses social media engagement and content strategies. It notes that 90% of Facebook engagements and 92% of Twitter retweets occur within the first 3 hours of a post. Therefore, content decays quickly and people need to see engaging content in the first few hours to drive interactions. The document also recommends developing a spectrum of content formats and optimizing content for mobile and one-to-one social interactions, as mobile is central to the current digital ecosystem. Personalizing content delivery and messaging for each user across email and mobile can help drive greater engagement.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (11)
Similar to 4 Social Engagement Essentials for 4Q2016
Similar to 4 Social Engagement Essentials for 4Q2016 (20)
Recently uploaded
Recently uploaded (20)
4 Social Engagement Essentials for 4Q2016
- 1. 4 Social Engagement Essentials For 4Q2016 ©2016 Financial Media Exchange, LLC. All Rights reserved.
- 2. People Filter Based On Time ©2016 Financial Media Exchange, LLC. All Rights reserved. Content decay happens fast. If people don’t see it in the first three hours, they’ll never see it. 90% of Facebook engagements happen within the first 3 hours of a post 92% of Twitter retweets happen within the first hour of a post
- 3. You Have 50 Chances To Make An Impression ©2016 Financial Media Exchange, LLC. All Rights reserved.
- 4. Develop A Spectrum Of Content ©2016 Financial Media Exchange, LLC. All Rights reserved.
- 5. Mobile In The Middle ©2016 Financial Media Exchange, LLC. All Rights reserved. Mobile technology and behavior is at the center of the current digital ecosystem, including web, social and search activities.
- 6. One-To-One Social Engagement ©2016 Financial Media Exchange, LLC. All Rights reserved.
- 7. © 2015 RSW Advertising, LLC. All rights reserved. Personalize Content Delivery Email Optimization Customize Messaging Bring Your Own Device Start where you are. Use what you have. Do what you can. Arthur Ashe ©2016 Financial Media Exchange, LLC. All Rights reserved.
- 8. Driving Engagement Through Great Content ©2016 Financial Media Exchange, LLC. All Rights reserved.
Editor's Notes
- THE PROBLEM To share interesting content online, our clients either had to buy it or manually write it or curate the content. Even once the content was ready and shared online, there was no way to find the identities of people who actually read it. Having to rely on superficial metrics like page views or click through rates to evaluate the effectiveness of a marketing campaign can be extremely frustrating for wealth managers and other individuals in professional services where businesses are built on trust and relationships. Our mission is to deliver content to financial professionals so they, in turn, can provide timely, relevant, personalized material to their clients with an ultimate goal of enhancing client relationships. We offer this content through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient.
- THE PROBLEM To share interesting content online, our clients either had to buy it or manually write it or curate the content. Even once the content was ready and shared online, there was no way to find the identities of people who actually read it. Having to rely on superficial metrics like page views or click through rates to evaluate the effectiveness of a marketing campaign can be extremely frustrating for wealth managers and other individuals in professional services where businesses are built on trust and relationships. Our mission is to deliver content to financial professionals so they, in turn, can provide timely, relevant, personalized material to their clients with an ultimate goal of enhancing client relationships. We offer this content through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient.
- THE PROBLEM To share interesting content online, our clients either had to buy it or manually write it or curate the content. Even once the content was ready and shared online, there was no way to find the identities of people who actually read it. Having to rely on superficial metrics like page views or click through rates to evaluate the effectiveness of a marketing campaign can be extremely frustrating for wealth managers and other individuals in professional services where businesses are built on trust and relationships. Our mission is to deliver content to financial professionals so they, in turn, can provide timely, relevant, personalized material to their clients with an ultimate goal of enhancing client relationships. We offer this content through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient.
- THE PROBLEM To share interesting content online, our clients either had to buy it or manually write it or curate the content. Even once the content was ready and shared online, there was no way to find the identities of people who actually read it. Having to rely on superficial metrics like page views or click through rates to evaluate the effectiveness of a marketing campaign can be extremely frustrating for wealth managers and other individuals in professional services where businesses are built on trust and relationships. Our mission is to deliver content to financial professionals so they, in turn, can provide timely, relevant, personalized material to their clients with an ultimate goal of enhancing client relationships. We offer this content through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient.
- THE PROBLEM To share interesting content online, our clients either had to buy it or manually write it or curate the content. Even once the content was ready and shared online, there was no way to find the identities of people who actually read it. Having to rely on superficial metrics like page views or click through rates to evaluate the effectiveness of a marketing campaign can be extremely frustrating for wealth managers and other individuals in professional services where businesses are built on trust and relationships. Our mission is to deliver content to financial professionals so they, in turn, can provide timely, relevant, personalized material to their clients with an ultimate goal of enhancing client relationships. We offer this content through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient.
- Power of Three - Financial Media Exchange A. Cloud. Social. Mobile B. Aggregate. Curate . Distribute C. Structure. UnStructured. Regulatory Publish more With access to over 5,000 articles 14 Newsletter Titles, licensed content allows you to boost your publishing cadence Own your audience With licensed content, share links to posted social channels always drive traffic back to you Keep it Legal Unlicensed, aggregated content isn’t safe. With FMeX, you never have to worry about copyright infringement.