4 ps of marketing
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The document discusses the 4 P's of Marketing which are the fundamental aspects of marketing: Product, referring to activities that make a product better; Price, which are activities involved in setting the right price; Placement, involving activities to make a product available in the market; and Promotion, comprising advertisement activities. The 4 P's provide a simple framework for understanding the key elements involved in marketing a product from manufacturing to delivery to customers.
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