SlideShare a Scribd company logo
Title:18 - Ads Creation
Learning Objectives:
1. UnderstandingwhatAdCreationJobsinvolve
2. Knowingwhattypesof Adsexist
3. Gettinga premise forcreatinggoodandcaptivatingads
Description:
AdsCreationisan importanttaskin Digital marketing.The amountof customersengagedis
dependentonthe qualityof adsthat the marketer createsandif the ads are rightlyplacedat the right
time. AdCreationmeanstocreate Ads ona varietyof channels.
These ChannelsInclude
1) Websites:DisplayAdswhich canbe static,Text,Popup,Flash
2) Social Media:these can be paidor unpaid
3) Search Engines:these are calledsearchadsandinvolve keywordsettingandpayingperclick.Along
withthisretargetingisanimportantconceptusedindigital ads.A marketermustknow how to utilize
cookies.Tocreate good adson these platformsone mustremembertoresearchproperly,use varietyin
the contentand to adaptto the currenttrendson social media.
FurtherReading:
https://www.adskills.com/library/7-types-of-online-advertising

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18 ads creation

  • 1. Title:18 - Ads Creation Learning Objectives: 1. UnderstandingwhatAdCreationJobsinvolve 2. Knowingwhattypesof Adsexist 3. Gettinga premise forcreatinggoodandcaptivatingads Description: AdsCreationisan importanttaskin Digital marketing.The amountof customersengagedis dependentonthe qualityof adsthat the marketer createsandif the ads are rightlyplacedat the right time. AdCreationmeanstocreate Ads ona varietyof channels. These ChannelsInclude 1) Websites:DisplayAdswhich canbe static,Text,Popup,Flash 2) Social Media:these can be paidor unpaid 3) Search Engines:these are calledsearchadsandinvolve keywordsettingandpayingperclick.Along withthisretargetingisanimportantconceptusedindigital ads.A marketermustknow how to utilize cookies.Tocreate good adson these platformsone mustremembertoresearchproperly,use varietyin the contentand to adaptto the currenttrendson social media. FurtherReading: https://www.adskills.com/library/7-types-of-online-advertising