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4 Effortless Tactics To 
Generate PR
Generating 
great coverage 
is hard.
When Successful, There 
Are Many Benefits 
• Generate brand awareness. 
• Increase website traffic. 
• Link building. 
• New client acquisition.
1 
Here are some simple tactics to help.
existing Ride an 
news story
Text Two 
Case Study: 
Survata (That’s us!) 
• When we heard that 
Apple was coming out 
with an iPhone 6, we 
saw an opportunity to 
ride the wave of a highly 
publicized event. 
• As a marketing research 
company, we had the 
tools to conduct 
consumer research and 
provide value to the 
story in a unique and 
definitive way.
A Note From The Experts. 
“Become part of a 
bigger narrative… 
Putting data in a 
broader context 
attracts a broader 
audience and lends 
credibility to the 
brand.” 
-NYTimes, 2014 
Robert J. Moore 
CEO, RJMerics Inc.
front-half Target the 
of the news 
cycle
Case Study- 
Airbnb’s New 
Logo 
• Airbnb’s new logo 
release had 
spurred a deluge of 
opinions across 
various social 
media channels. 
• Media outlets such 
as Gawker who 
were early to 
capitalize on the 
story benefited from 
the viral traffic.
A Note From The Experts. 
“…You can’t have a 
10-step scenario and 
flow-chart for when 
you’re going to 
publish…if you’re 
second or third in that 
moment, it can work 
against you.” 
-AdAge, 2014 
Ross Hoffman 
Director of Brand 
Strategy, Twitter
pre-planned Predict stories around 
events
Every year, there are events re-occur with regularity (The Superbowl, Black 
Friday, The Oscars, Christmas) to plan a major story around. 
Find a way to approach these from a unique angle! This is also a great 
opportunity to showcase your product (when relevant).
definitive Become a 
source.
When the first three steps 
are covered… 
It puts you in a prime position to be cited by 
spin-off articles published afterwards! 
A few ways to become a source others can 
confidently cite: 
Collect 
research 
data 
Conduct 
interviews 
Create 
unique 
content
In Short
1. Ride an existing story. 
2. Target the front half of the news cycle. 
3. Predict trending stories around pre-planned 
events. 
4. Become the definitive source.

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4 Effortless Tactics To Generate PR

  • 1. 4 Effortless Tactics To Generate PR
  • 3. When Successful, There Are Many Benefits • Generate brand awareness. • Increase website traffic. • Link building. • New client acquisition.
  • 4. 1 Here are some simple tactics to help.
  • 5. existing Ride an news story
  • 6. Text Two Case Study: Survata (That’s us!) • When we heard that Apple was coming out with an iPhone 6, we saw an opportunity to ride the wave of a highly publicized event. • As a marketing research company, we had the tools to conduct consumer research and provide value to the story in a unique and definitive way.
  • 7. A Note From The Experts. “Become part of a bigger narrative… Putting data in a broader context attracts a broader audience and lends credibility to the brand.” -NYTimes, 2014 Robert J. Moore CEO, RJMerics Inc.
  • 8. front-half Target the of the news cycle
  • 9. Case Study- Airbnb’s New Logo • Airbnb’s new logo release had spurred a deluge of opinions across various social media channels. • Media outlets such as Gawker who were early to capitalize on the story benefited from the viral traffic.
  • 10. A Note From The Experts. “…You can’t have a 10-step scenario and flow-chart for when you’re going to publish…if you’re second or third in that moment, it can work against you.” -AdAge, 2014 Ross Hoffman Director of Brand Strategy, Twitter
  • 12. Every year, there are events re-occur with regularity (The Superbowl, Black Friday, The Oscars, Christmas) to plan a major story around. Find a way to approach these from a unique angle! This is also a great opportunity to showcase your product (when relevant).
  • 14. When the first three steps are covered… It puts you in a prime position to be cited by spin-off articles published afterwards! A few ways to become a source others can confidently cite: Collect research data Conduct interviews Create unique content
  • 16. 1. Ride an existing story. 2. Target the front half of the news cycle. 3. Predict trending stories around pre-planned events. 4. Become the definitive source.