The Content Revolution: Content Strategies for Book MarketersJoe Pulizzi
Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.
A free training module for journalists who want to dig deeper with their journalism and uncover original stories. Ideal for those starting a career in journalism.
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
In Digital Marketing Today, we prepared students for the various circumstances that rise while managing social media presence. Here, we talked about the perks and risks of "going viral", as well as the research needed to jump into "bandwagons" and on timely events. Finally, we touched on User Generated Content (AKA "User Created Content") and the liberties of submission that certain campaigns give.
Engaging Digital Media and Creative ContentAlex Garrido
Part of the UTRGV Continuing Education's Certificate in Social Media Management. Tips and creative exercises to develop diverse and engaging content for social media.
This document outlines six lessons for news organizations:
1. Most consumers get news from multiple platforms and sources, not just one.
2. Consumers choose news sources based on topic, not demographics. Different topics are better covered by certain sources like newspapers, specialized sites, or local TV.
3. News organizations should focus on building their brand around areas of recognized excellence to attract audiences.
4. Coverage should focus on creating knowledge for audiences, not just publishing stories. This helps produce more useful content across platforms.
5. Organizations should recognize they have multiple audiences and tailor coverage appropriately to serve different audience needs.
6. News organizations can learn techniques from startups like
12 Paths to Creative Content GenerationDouglas Karr
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
The Content Revolution: Content Strategies for Book MarketersJoe Pulizzi
Digital Book Marketing Summit presentation from Joe Pulizzi from the Content Marketing Institute on how to use content marketing strategies to be found and grow your book or platform sales.
A free training module for journalists who want to dig deeper with their journalism and uncover original stories. Ideal for those starting a career in journalism.
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
In Digital Marketing Today, we prepared students for the various circumstances that rise while managing social media presence. Here, we talked about the perks and risks of "going viral", as well as the research needed to jump into "bandwagons" and on timely events. Finally, we touched on User Generated Content (AKA "User Created Content") and the liberties of submission that certain campaigns give.
Engaging Digital Media and Creative ContentAlex Garrido
Part of the UTRGV Continuing Education's Certificate in Social Media Management. Tips and creative exercises to develop diverse and engaging content for social media.
This document outlines six lessons for news organizations:
1. Most consumers get news from multiple platforms and sources, not just one.
2. Consumers choose news sources based on topic, not demographics. Different topics are better covered by certain sources like newspapers, specialized sites, or local TV.
3. News organizations should focus on building their brand around areas of recognized excellence to attract audiences.
4. Coverage should focus on creating knowledge for audiences, not just publishing stories. This helps produce more useful content across platforms.
5. Organizations should recognize they have multiple audiences and tailor coverage appropriately to serve different audience needs.
6. News organizations can learn techniques from startups like
12 Paths to Creative Content GenerationDouglas Karr
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
Founder Institute Perth Keynote: Publicity the Silicon Valley Way_Launchcode PRShahirah Gardner
The document provides PR tips for startups, explaining that PR involves third party validation to build brands through positive word-of-mouth. It outlines common PR tactics like media releases and events, and advises startups to understand what makes a story newsworthy before launching a PR campaign. The document then gives five steps to kickstarting a PR campaign, including identifying target publications, crafting a clear pitch, developing a press kit, and properly distributing the pitch and materials to reporter contacts. Rookie mistakes to avoid and ways to measure PR success are also briefly discussed.
Louis Gray's been in Paris, and presented at Le Camping to talk about the role early adopters and press can play in accelerating your business. In the presentation I used examples from its own blog and services he has liked, including +feedly, TweetDeck, Google Reader, FriendFeed, Toluu, Backtype, Socialmedian and others.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...SocialMedia.org
The document discusses how Progressive Insurance uses social media. Matt Lehman from Progressive discusses how insurance is a "boring product" but social media can help change that by making content relevant, finding early wins on social platforms, mining existing assets for shareable content, having fun with content like pop-up videos, and closely measuring engagement and customer satisfaction through metrics like Net Promoter Score on social media. Early results for Progressive on social media have been encouraging.
This document provides a 10-step process for launching a new media project: 1) Map the landscape by defining a unique value proposition, 2) Test the idea with feedback, 3) Create a wireframe for topics, staffing, and updates, 4) Choose a business structure such as nonprofit, 5) Develop a business plan covering funding, budget, growth, and audience, 6) Craft an elevator pitch summarizing the project, 7) Build a simple website, 8) Gather content like stories and partnerships, 9) Launch with events and social media, 10) Track metrics like visitors, donors, and impact.
This document provides an 11-step guide for public relations professionals to engage audiences in the age of distraction. It discusses trends like declining attention spans and the rise of mobile usage. The steps include creating compelling stories rather than just listing facts, leading with your unique point of view, using plain language over jargon, prioritizing content over media tours, writing effective headlines, rethinking press releases as news stories, securing impactful quotes, sharing content on social media, and measuring strategies. Throughout, it emphasizes the need for speed, relevance and focusing on audiences rather than products or companies.
Vijaygarh Jyotish Ray College organized a Social Media Journalism Workshop in collaboration with Radio Kolkata and Purple Patch on 14 March 2022 at the college premise. Lectures on the subject were delivered by Sayantani Banerjee, an advertising professional and a digital marketing consultant who is also the founder of SB Digital Academy, Kolkata.
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Know your audience: Discovering Learning and Development Insights
Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Collin Gingrich worked as a content marketing intern at Wallaroo Media where he wrote articles and landing pages optimized for search engine optimization. He also performed outreach to build links and created reports to track the effectiveness of SEO efforts. For one project, he researched the potential effects of a Yellowstone supervolcano eruption to help create an interactive map. As part of his outreach, he used tools to find relevant people to share articles and wrote customized pitches.
Building an effective content creation plan for your business in 2017Pearl Omotoyinbo
In this presentation, you will learn:
- Why content marketing is so important for your business
- 5 steps to developing a content plan
- Using A Content Calendar
- How to create world-class content
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
This document summarizes the accomplishments and ambitions of Spot.Us, a community-funded reporting platform. It discusses projects completed, average funds raised, research being conducted on the model, and feedback from reporters. Strengths include empowering communities and control over donations. Goals are to create a handbook for reporters and expand the API and community sponsorships to improve sustainability. Challenges include competing with larger crowdfunding sites and maintaining trust at large scales.
Online PR - Merging Old Traditions & New TechnologiesJoanne Sweeney
This document provides an overview of online public relations strategies. It discusses 10 key strategies: 1) Know your niche and stay informed, 2) Develop compelling stories, 3) Become a newsmaker through hacking trends or research, 4) Craft traditional and online press releases, 5) Use media databases and targeted distribution, 6) Follow media relations rules of engagement, 7) Prepare stories for online outreach with keywords and rich content, 8) Measure story success through coverage, traffic, and awareness, 9) Provide a case study example, and 10) Answer questions. The first section focuses on connecting with journalists, bloggers, and influencers in one's niche or sector. It emphasizes the importance of knowing trends, stakeholders, and how
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
Founder Institute Perth Keynote: Publicity the Silicon Valley Way_Launchcode PRShahirah Gardner
The document provides PR tips for startups, explaining that PR involves third party validation to build brands through positive word-of-mouth. It outlines common PR tactics like media releases and events, and advises startups to understand what makes a story newsworthy before launching a PR campaign. The document then gives five steps to kickstarting a PR campaign, including identifying target publications, crafting a clear pitch, developing a press kit, and properly distributing the pitch and materials to reporter contacts. Rookie mistakes to avoid and ways to measure PR success are also briefly discussed.
Louis Gray's been in Paris, and presented at Le Camping to talk about the role early adopters and press can play in accelerating your business. In the presentation I used examples from its own blog and services he has liked, including +feedly, TweetDeck, Google Reader, FriendFeed, Toluu, Backtype, Socialmedian and others.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...SocialMedia.org
The document discusses how Progressive Insurance uses social media. Matt Lehman from Progressive discusses how insurance is a "boring product" but social media can help change that by making content relevant, finding early wins on social platforms, mining existing assets for shareable content, having fun with content like pop-up videos, and closely measuring engagement and customer satisfaction through metrics like Net Promoter Score on social media. Early results for Progressive on social media have been encouraging.
This document provides a 10-step process for launching a new media project: 1) Map the landscape by defining a unique value proposition, 2) Test the idea with feedback, 3) Create a wireframe for topics, staffing, and updates, 4) Choose a business structure such as nonprofit, 5) Develop a business plan covering funding, budget, growth, and audience, 6) Craft an elevator pitch summarizing the project, 7) Build a simple website, 8) Gather content like stories and partnerships, 9) Launch with events and social media, 10) Track metrics like visitors, donors, and impact.
This document provides an 11-step guide for public relations professionals to engage audiences in the age of distraction. It discusses trends like declining attention spans and the rise of mobile usage. The steps include creating compelling stories rather than just listing facts, leading with your unique point of view, using plain language over jargon, prioritizing content over media tours, writing effective headlines, rethinking press releases as news stories, securing impactful quotes, sharing content on social media, and measuring strategies. Throughout, it emphasizes the need for speed, relevance and focusing on audiences rather than products or companies.
Vijaygarh Jyotish Ray College organized a Social Media Journalism Workshop in collaboration with Radio Kolkata and Purple Patch on 14 March 2022 at the college premise. Lectures on the subject were delivered by Sayantani Banerjee, an advertising professional and a digital marketing consultant who is also the founder of SB Digital Academy, Kolkata.
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Know your audience: Discovering Learning and Development Insights
Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Collin Gingrich worked as a content marketing intern at Wallaroo Media where he wrote articles and landing pages optimized for search engine optimization. He also performed outreach to build links and created reports to track the effectiveness of SEO efforts. For one project, he researched the potential effects of a Yellowstone supervolcano eruption to help create an interactive map. As part of his outreach, he used tools to find relevant people to share articles and wrote customized pitches.
Building an effective content creation plan for your business in 2017Pearl Omotoyinbo
In this presentation, you will learn:
- Why content marketing is so important for your business
- 5 steps to developing a content plan
- Using A Content Calendar
- How to create world-class content
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
This document summarizes the accomplishments and ambitions of Spot.Us, a community-funded reporting platform. It discusses projects completed, average funds raised, research being conducted on the model, and feedback from reporters. Strengths include empowering communities and control over donations. Goals are to create a handbook for reporters and expand the API and community sponsorships to improve sustainability. Challenges include competing with larger crowdfunding sites and maintaining trust at large scales.
Online PR - Merging Old Traditions & New TechnologiesJoanne Sweeney
This document provides an overview of online public relations strategies. It discusses 10 key strategies: 1) Know your niche and stay informed, 2) Develop compelling stories, 3) Become a newsmaker through hacking trends or research, 4) Craft traditional and online press releases, 5) Use media databases and targeted distribution, 6) Follow media relations rules of engagement, 7) Prepare stories for online outreach with keywords and rich content, 8) Measure story success through coverage, traffic, and awareness, 9) Provide a case study example, and 10) Answer questions. The first section focuses on connecting with journalists, bloggers, and influencers in one's niche or sector. It emphasizes the importance of knowing trends, stakeholders, and how
Similar to 4 Effortless Tactics To Generate PR (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
6. Text Two
Case Study:
Survata (That’s us!)
• When we heard that
Apple was coming out
with an iPhone 6, we
saw an opportunity to
ride the wave of a highly
publicized event.
• As a marketing research
company, we had the
tools to conduct
consumer research and
provide value to the
story in a unique and
definitive way.
7. A Note From The Experts.
“Become part of a
bigger narrative…
Putting data in a
broader context
attracts a broader
audience and lends
credibility to the
brand.”
-NYTimes, 2014
Robert J. Moore
CEO, RJMerics Inc.
9. Case Study-
Airbnb’s New
Logo
• Airbnb’s new logo
release had
spurred a deluge of
opinions across
various social
media channels.
• Media outlets such
as Gawker who
were early to
capitalize on the
story benefited from
the viral traffic.
10. A Note From The Experts.
“…You can’t have a
10-step scenario and
flow-chart for when
you’re going to
publish…if you’re
second or third in that
moment, it can work
against you.”
-AdAge, 2014
Ross Hoffman
Director of Brand
Strategy, Twitter
12. Every year, there are events re-occur with regularity (The Superbowl, Black
Friday, The Oscars, Christmas) to plan a major story around.
Find a way to approach these from a unique angle! This is also a great
opportunity to showcase your product (when relevant).
14. When the first three steps
are covered…
It puts you in a prime position to be cited by
spin-off articles published afterwards!
A few ways to become a source others can
confidently cite:
Collect
research
data
Conduct
interviews
Create
unique
content
16. 1. Ride an existing story.
2. Target the front half of the news cycle.
3. Predict trending stories around pre-planned
events.
4. Become the definitive source.