Target's Beauty Concierge digital strategy aims to create awareness and increase sales in their Beauty Division by launching a Beauty Concierge blog for their target audience of women ages 16-24 who are new to makeup or beauty lovers on a budget. The blog will feature a new product highlight weekly along with video tutorials, product reviews, and makeup tutorials. Tactics include a photo contest on social media and Sonia Kashuk makeovers, along with Google AdWords targeting keywords like smoky eyes and contouring. The $60,000 monthly budget will be measured by sales increases and growth in social media following.