321Go is VERY excited to announce a webinar with a CrossFit icon, Lisbeth Darsh. Now the author of “Words with Lisbeth,” she’s former box owner; she ran the Affiliate Blog on CrossFit.com for years, and worked for CrossFit Media for many more. Now she’s helping gyms with one of the most important branding strategies they can use: content marketing.

1. Content Marketing
Presented by:
Lisbeth Darsh Chris Cooper

2. Before we get started:
Everyone is on mute!
Ask your questions!!!
- Use Fuze’s Chat box to post your questions
during the webinar
The webinar will be recorded and a link email will be
sent out after.

3. The Latest with 321Go
*What is Wealth? Webinar this Friday, July 17.

4. The Early Days: Lisbeth finds CrossFit.

5. Greg Glassman finds Lisbeth:
“If I lived within one hour,
you would be my coach
and CrossFit Watertown
would be my gym.”

6. Closing the Gym, and
Opening The World
through Content.
- Moving to Santa Cruz

7. The A-Blog

8. The CrossFit “Media” Department
How Important is It? How Much is Created?

9. Is
Content
Marketing
Really
Marketing?

10. Who
Should
Content
Marketing
Target?

11. How To Create Compelling Content

12. How To Build An Audience

13. The Latest
from Lisbeth:
wordswithlisbeth.com