E-Types is a graphic design consultancy founded in 1997 in Copenhagen by a team of young designers. It has since grown to 50 employees. A PEST analysis found the industry has low risks politically and economically due to a stable government and access to the Eurozone. A five forces analysis found competitive rivalry is low as E-Types is the main producer and faces moderate threats of substitution. Strengths include a large portfolio and innovation, while weaknesses include a lack of support for conservative design and cash flow issues. Long-term strategies include becoming an multinational corporation focused on local cultures and building strong brand equity.