This document summarizes a numerical simulation study of heat transfer enhancement in a tube fitted with rod helical tape swirl generators. The study uses ANSYS Fluent to model heat transfer and flow characteristics of air flowing inside a circular tube with different tube insert configurations. Results are compared to experimental and analytical calculations from other studies. Enhanced heat transfer is observed with decreasing twist ratio of the helical tape inserts. Heat flux is also found to be more uniform along the tube length with the inserts.