Eduardo Prádanos shares 30 things he has learned about creating content. Some of his key learnings include: 1) "Connect & Develop" will be important for future innovation; 2) Unstoppable forces come from collective groups; 3) It is difficult to stay focused in the current media environment where content consumption increases everyday. He also discusses the importance of video, influence of usual faces/personalities, and how technological innovation will continue to change content generation.