SlideShare a Scribd company logo
Marketing plan
Presented by
Hisham sobhy
Presentation
Summary
Company analysis
Competitors
Business goals
Target audience
Business tactics
Branding
Team
Company analysis This is current situation . Remember
this , to see Different result after 3
month's
not exist29,199 k not exist9,933 k
not exist6,333 k
Anamel Art Academy O.P Belly Dance In Nasr City
Anamel Art Nursery
To have vision you must know
Your competitors in market share
Competitors
For
Anamel Art Academy O.P
To have vision you must know
Your competitors in market share
Competitors
For
Anamel Art Nursery
To have vision you must know
Your competitors in market share
Competitors
For
Belly Dance In Nasr City
CHANNEL Anamel Art
Academy O.P
Art Square
Academy
Art Café-
Egypt
Arts
Academy
GOALS
Fb 29,199 k 308,819 k 49,930 k 3,523 k 279.620 k
Instagram 551 f 8,088 f 6,433 f 300 f 7537 f
content Video-photo Video-photo Video-photo Video-photo create Video-photo
CHANNEL Anamel Art
Nursery
CLC Nursery
and Preschool
Esparanza
nursery Egypt
Cozy
Kindergarten
GOALS
Fb 6,332 k 99,376 k 76,007 k 75,349 k 93,044 k
Instagram 59 f 3000 f 2000 f 581 f 2,941 f
content Video-photo Video-photo Video-photo Video-photo create Video-photo
CHANNEL Belly Dance In Nasr
City
Latin Love Dance School
Cairo
Adams Dance
Studio
Cairo Contemporary
Dance Center
GOALS
Fb 9,934 k 65,459 k 33,559 k 42,804 55,525 k
Instagram 136 f 824 f 21.4k f 9,003 f 20,864
Content Video-photo Video-photo Video-photo Video-photo Create video-photo
Business Goals
Market share
WHERE I
Anamel Art Academy
Art Square
Academy
30%
Anamel Art
Academy O.P
10%
Art Café-
Egypt
10%
Arts Academy
50%
IDRAC Egypt Interior &
Architecture Design
Arts Academy
Castle Arts
Art Café-Egypt
A place of tranquility and
inspiration where any
potential artist can flourish
and perfect his own talent.
Art Square Academy
Art Square Academy is a
professional art education center in
Egypt that provides high quality of
academic education in all art fields
for adults and kids.
Anamel is a art academy which
provides a wide range of academic
courses and workshops for both the
adults and child's.
Anamel Art Academy O.P
Market share
WHERE I
Anamel Art Nursery
Esparanza
nursery
Egypt
15%
Cozy
Kindergarten
25%
Anamel Art
Nursery
10%
CLC Nursery
and Preschool
60%
IDRAC Egypt Interior &
Architecture Design
CLC Nursery and
Preschool
I Owner is Dr.Mona Youssri
(child psychiatrist & Family
Counselor)
Anamel Art Nursery
Our mission is prepare
our kids mentally ,
physiclly, intellectually
to face the future
Esparanza nursery Egypt
Esparanza Educational Pre-
school has been established in
Sept 2002 starting with the
Dokki Branch and started its
2nd branch in Heliopolis in
August 2008.
Cozy kinder is the ideal place
where children can learn and
play
Cozy Kindergarten
Market share
WHERE I
Belly Dance In Nasr City
Cairo
Contemporary
Dance Center
25%
Adams Dance
Studio
15%
Belly Dance In
Nasr City
10%
Latin Love
Dance School
Cairo
50%
IDRAC Egypt Interior &
Architecture Design
Belly Dance In
Nasr City
this page for Egyptian belly
dance , as sport and very
important sports
Adams Dance
Studio
Adams Dance studio has classes at
all levels to suit everyone. Classes
begin at beginners level and
progress through advanadultsced
one for kids and.
Latin Love Dance
School Cairo
Making people happy
throughout dancing since
2013
An independent space for
Contemporary Dance in Egypt
committed to shaping and advancing
the future of the art form in the
country and the Arab region.
Cairo Contemporary
Dance Center
Some ideas
THE IDEA FOR
ANAMEL ART ACADEMY O.P
THE IDEA FOR
ANAMEL ART NURSERY
THE IDEA FOR
BELLY DANCE IN NASR CITY
Target audience
❑ Anamel Art Academy O.P
o To youths from 18:24
o To moms from 26:34
❑ Anamel Art Nursery
o To moms from 24:34
o To moms from 34:40
❑ Belly Dance In Nasr City
o TO youths from 18:25
o TO moms from 26:36
o TO moms from 40+
Branding
Business
Customer
Engagement / storyCause
×
√√
×
“choose your Design”
channel name
business name
Goals Strategy kip's
Anamel Art Academy O.P
Fb -IG
pushing potential
audiences to our programs
run campaigns to increase the fan
page
increase fan page &
engagement rate
Anamel Art Nursery
Fb -IG
summer camp - focus on for summer camp bringing Over 25
kids
Belly Dance In Nasr City
Fb -IG
pushing potential audiences
to our programs
- run campaigns to increase the
fan page
increase fan page &
engagement rate
Business Tactics The First Month
channel name
business name
Goals Strategy kip's
Anamel Art Academy O.P
Fb -IG
Decreasing the gap between
us and other competitors
-cooperate with the developer
for website
- creating fresh and green
content
-More engagement
to our brand
-cta
Anamel Art Nursery
Fb -IG
Decreasing the gap between
us and other competitors
- creating fresh and green
content
-More engagement
to our brand
-cta
Belly Dance In Nasr City
Fb -IG
Decreasing the gap between
us and other competitors
- creating fresh and green
content
-More engagement
to our brand
-cta
Business Tactics The Second Month
channel name
business name
Goals Strategy kip's
Anamel Art Academy O.P
Fb -IG
increase the slice from market
share
-cooperate with the developer
for website
-creating fresh and green content
With new ideas
-increase
percentage from
market
-increase audience
loyalty
-Cta
Anamel Art Nursery
Fb -IG
preparing to "back to school“
-increase the slice from
market share
-creating fresh and green content
With new ideas
-increase
percentage from
market
-increase audience
loyalty
-Cta
Belly Dance In Nasr City
Fb -IG
-increase the slice from
market share
-creating fresh and green content
With new ideas
-increase percentage
from market
-increase audience
loyalty
-Cta
Business Tactics The Third Month
Team
Account
manager
social media
specialist
Content
creator
photographer
web
developer
sales
Any Question ?
“if you can dream it ,you can do it”
Thank you

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3 X 1 project Digital Marketing plan ..!

  • 3. Company analysis This is current situation . Remember this , to see Different result after 3 month's not exist29,199 k not exist9,933 k not exist6,333 k Anamel Art Academy O.P Belly Dance In Nasr City Anamel Art Nursery
  • 4. To have vision you must know Your competitors in market share Competitors For Anamel Art Academy O.P
  • 5. To have vision you must know Your competitors in market share Competitors For Anamel Art Nursery
  • 6. To have vision you must know Your competitors in market share Competitors For Belly Dance In Nasr City
  • 7. CHANNEL Anamel Art Academy O.P Art Square Academy Art Café- Egypt Arts Academy GOALS Fb 29,199 k 308,819 k 49,930 k 3,523 k 279.620 k Instagram 551 f 8,088 f 6,433 f 300 f 7537 f content Video-photo Video-photo Video-photo Video-photo create Video-photo CHANNEL Anamel Art Nursery CLC Nursery and Preschool Esparanza nursery Egypt Cozy Kindergarten GOALS Fb 6,332 k 99,376 k 76,007 k 75,349 k 93,044 k Instagram 59 f 3000 f 2000 f 581 f 2,941 f content Video-photo Video-photo Video-photo Video-photo create Video-photo CHANNEL Belly Dance In Nasr City Latin Love Dance School Cairo Adams Dance Studio Cairo Contemporary Dance Center GOALS Fb 9,934 k 65,459 k 33,559 k 42,804 55,525 k Instagram 136 f 824 f 21.4k f 9,003 f 20,864 Content Video-photo Video-photo Video-photo Video-photo Create video-photo Business Goals
  • 8. Market share WHERE I Anamel Art Academy Art Square Academy 30% Anamel Art Academy O.P 10% Art Café- Egypt 10% Arts Academy 50% IDRAC Egypt Interior & Architecture Design Arts Academy Castle Arts Art Café-Egypt A place of tranquility and inspiration where any potential artist can flourish and perfect his own talent. Art Square Academy Art Square Academy is a professional art education center in Egypt that provides high quality of academic education in all art fields for adults and kids. Anamel is a art academy which provides a wide range of academic courses and workshops for both the adults and child's. Anamel Art Academy O.P
  • 9. Market share WHERE I Anamel Art Nursery Esparanza nursery Egypt 15% Cozy Kindergarten 25% Anamel Art Nursery 10% CLC Nursery and Preschool 60% IDRAC Egypt Interior & Architecture Design CLC Nursery and Preschool I Owner is Dr.Mona Youssri (child psychiatrist & Family Counselor) Anamel Art Nursery Our mission is prepare our kids mentally , physiclly, intellectually to face the future Esparanza nursery Egypt Esparanza Educational Pre- school has been established in Sept 2002 starting with the Dokki Branch and started its 2nd branch in Heliopolis in August 2008. Cozy kinder is the ideal place where children can learn and play Cozy Kindergarten
  • 10. Market share WHERE I Belly Dance In Nasr City Cairo Contemporary Dance Center 25% Adams Dance Studio 15% Belly Dance In Nasr City 10% Latin Love Dance School Cairo 50% IDRAC Egypt Interior & Architecture Design Belly Dance In Nasr City this page for Egyptian belly dance , as sport and very important sports Adams Dance Studio Adams Dance studio has classes at all levels to suit everyone. Classes begin at beginners level and progress through advanadultsced one for kids and. Latin Love Dance School Cairo Making people happy throughout dancing since 2013 An independent space for Contemporary Dance in Egypt committed to shaping and advancing the future of the art form in the country and the Arab region. Cairo Contemporary Dance Center
  • 11. Some ideas THE IDEA FOR ANAMEL ART ACADEMY O.P THE IDEA FOR ANAMEL ART NURSERY THE IDEA FOR BELLY DANCE IN NASR CITY
  • 12. Target audience ❑ Anamel Art Academy O.P o To youths from 18:24 o To moms from 26:34 ❑ Anamel Art Nursery o To moms from 24:34 o To moms from 34:40 ❑ Belly Dance In Nasr City o TO youths from 18:25 o TO moms from 26:36 o TO moms from 40+
  • 14. channel name business name Goals Strategy kip's Anamel Art Academy O.P Fb -IG pushing potential audiences to our programs run campaigns to increase the fan page increase fan page & engagement rate Anamel Art Nursery Fb -IG summer camp - focus on for summer camp bringing Over 25 kids Belly Dance In Nasr City Fb -IG pushing potential audiences to our programs - run campaigns to increase the fan page increase fan page & engagement rate Business Tactics The First Month
  • 15. channel name business name Goals Strategy kip's Anamel Art Academy O.P Fb -IG Decreasing the gap between us and other competitors -cooperate with the developer for website - creating fresh and green content -More engagement to our brand -cta Anamel Art Nursery Fb -IG Decreasing the gap between us and other competitors - creating fresh and green content -More engagement to our brand -cta Belly Dance In Nasr City Fb -IG Decreasing the gap between us and other competitors - creating fresh and green content -More engagement to our brand -cta Business Tactics The Second Month
  • 16. channel name business name Goals Strategy kip's Anamel Art Academy O.P Fb -IG increase the slice from market share -cooperate with the developer for website -creating fresh and green content With new ideas -increase percentage from market -increase audience loyalty -Cta Anamel Art Nursery Fb -IG preparing to "back to school“ -increase the slice from market share -creating fresh and green content With new ideas -increase percentage from market -increase audience loyalty -Cta Belly Dance In Nasr City Fb -IG -increase the slice from market share -creating fresh and green content With new ideas -increase percentage from market -increase audience loyalty -Cta Business Tactics The Third Month
  • 18. Any Question ? “if you can dream it ,you can do it” Thank you