This document outlines a request for proposal from the DM Roots Agency for marketing services for PhysioTopia, a physical therapy and rehabilitation center. It includes a project overview, goals of increasing profits, market share and prestige. The scope of work involves creating educational, branding and tips content in various formats including images, video and graphics. It identifies current roadblocks as partnerships, ads, content and visuals. Evaluation metrics will be tracked quarterly. Two budget packages are proposed, ranging from 15,000 to 20,000 Egyptian pounds per month for social media advertising, content creation and media production.

1. PhysioTopia
Request For Proposal
Presented by : DM Roots Agency

2. Outline
▪ Project Overview
▪ Project Goals .
▪ Scope of Work .
▪ Current Roadblocks and
Barriers to Success .
▪ Evaluation Metrics and
Criteria .
▪ Budget .

3. Project Overview
Physiotopia for physical therapy &
rehabilitation center provides the best
treatments and services, using the best
modalities and equipment for our patient's
well being.

4. Project Goals
➢Profit
➢Market share
➢Prestige
➢Relationships
➢Power

5. Project Goals
Activates
➢ B2b Sales
➢ Strategic Partnerships
➢ Strategic Business Decisions
➢Market Research and potential markets

6. Scope of Work
Content
Visual
Partnership
Ads
➢ Educational Content
➢ Branding Posts
➢ Tips Posts
➢ Awareness .
➢ Engagement
➢ Messages
➢ Partner must be targeting the
same customer .
➢ partner must be target the place
where my client buy from before
or after buying from me
➢ infographic
➢ Instructographic
➢ Edugraphic
➢ Testimonials
➢ Realistic photo
➢ Video
➢ GIF

7. Content plan
Educational Content
Branding Posts
Tips Posts

8. Current Roadblocks and
Barriers to Success .
1.Partnership
2.Ads
3.Content
4.Visual
5.Branding

9. Evaluation Metrics and Criteria
Quarter 1 Quarter 2
Quarter 3 Quarter 4

10. ‫كدكتور‬‫؟‬ ‫وكعيادة‬ -‫الحاجة‬ ‫اى‬‫بيها‬ ‫متميز‬ ‫اللى‬
‫؟‬ -‫اية‬‫ال‬ ‫من‬ ‫بتجيلك‬ ‫حاالت‬ ‫اكتر‬6‫خدمات‬
-‫معظمهم‬‫وساكنين‬ ‫سنة؟‬ ‫كام‬ ‫حدود‬ ‫فى‬ ‫بيبقى‬ ‫سنهم‬‫؟‬ ‫فين‬
-‫ما‬‫نظرك؟‬ ‫وجهة‬ ‫من‬ ‫الجوامل‬ ‫للستات‬ ‫الحجامة‬ ‫فوائد‬ ‫هى‬
-‫شرح‬‫اد‬ ‫فى‬ ‫وبيتعالج‬ ‫مرض‬ ‫لكل‬ ‫مبسط‬‫؟‬ ‫اي‬
-‫هل‬‫للحجامة؟‬ ‫اعراض‬ ‫يوجد‬
-‫هل‬‫للحجامة؟‬ ‫جانبية‬ ‫اثار‬ ‫يوجد‬
-‫ما‬‫االبر؟‬ ‫مع‬ ‫البقاء‬ ‫يجب‬ ‫الوقت‬ ‫من‬ ‫وكم‬ ‫الصينى‬ ‫بالطب‬ ‫العالج‬ ‫مدة‬
-‫مين‬‫تبقى‬ ‫الصفحة‬ ‫عايز‬ ‫منهم‬ ‫حد‬ ‫فيه‬ ‫وهل‬ ‫المنافسين‬‫؟‬ ‫شبهه‬
-‫اي‬‫المرضى‬ ‫شكاوى‬ ‫هى‬‫؟‬ ‫عموما‬
-mission
-vision
- -‫طريقة‬‫بشكل‬ ‫علمية‬ ‫وال‬ ‫رسمى‬ ‫تبقى‬ ‫المحتوى‬ ‫كتابة‬‫بسيط‬
-‫قصة‬‫اد‬ ‫وبقالها‬ ‫العيادة‬‫؟‬ ‫اي‬
-‫أي‬‫التهاب‬ ‫سبب‬‫؟‬ ‫المفاصل‬
-‫مين‬‫حجامة‬ ‫محتاج‬ ‫اللى‬ ‫الشخص‬‫؟‬
-‫مين‬‫األبر‬ ‫و‬ ‫الصينيه‬ ‫األبر‬ ‫محتاج‬ ‫اللى‬ ‫الشخص‬‫؟‬ ‫الجافه‬
-‫الفرق‬‫االخرى‬ ‫للحاالت‬ ‫الطبيعى‬ ‫والعالج‬ ‫العصبية‬ ‫لالمراض‬ ‫الطبيعى‬ ‫العالج‬ ‫بين‬
-‫سبب‬‫منه‬ ‫الوقاية‬ ‫وكيفية‬ ‫المفاصل‬ ‫التهاب‬
-‫مدة‬‫اية؟‬ ‫اد‬ ‫الطبيعى‬ ‫العالج‬ ‫جلسة‬

11. ‫االخرى‬ ‫البيدجات‬ ‫على‬ ‫فيها‬ ‫بيسال‬ ‫او‬ ‫منها‬ ‫بيشتكى‬ ‫المريض‬ ‫اللى‬ ‫الحاجات‬ ‫اية‬
-‫العيادة‬ ‫فى‬ ‫الطويل‬ ‫االنتظارلوقت‬
-‫العيادة‬ ‫مكان‬
-‫الجلسات‬ ‫سعر‬

12. Budget
First Package 15,000 LE
Includes :-
➢ Facebook and Instagram
➢ Ads
➢ 12 Post (monthly) .
➢ Designs (2D designs , Gif , Infographic ect…,
➢ Publishing & sharing .
➢ Analytics and optimization .
➢ Account Manager .
➢ Monthly meeting .
➢ Media production ( 1 photoshoot ) .
Second Package 20,000 LE
Includes :-
➢ Facebook and Instagram
➢ Ads
➢ 12 Post (monthly) .
➢ Designs (2D designs , Gif , Infographic ect…,
➢ Publishing & sharing .
➢ Analytics and optimization .
➢ Account Manager .
➢ Monthly meeting .
➢ Media production ( 2 Photoshoot + 1
Videography ) .