The document provides a presentation summary for a marketing agency's presentation on their KASh brand strategy. The summary includes: 1) An analysis of Egypt's political, economic, social and technological landscape which is relevant context for the brand strategy. 2) An overview of the brand's objectives, strategy, branding, and content approach which includes segmentation, targeting, positioning, and developing a brand identity, personality, and unique selling proposition. 3) A breakdown of the proposed content strategy including creating content for the top, middle, and bottom of the marketing funnel.

1. KASh
presentation
Presented by : DMR agency

2. 1
3
2
4
5
6
Analysis
Market
landscape
Objectives
Strategy
Branding
Content
strategy
Presentation Summary

3. Political Economical Social Technological Economical Legal
- Centralized
state
-Economic stability
-Cash reserve 44
Billion Dollar
-High growth 5.3 %
-Decline in
unemployment to 9%
- Poverty
rate 32%
- Egypt has
18000 multi
millionaire
- Internet user 49 million
- active social media
users 39 million
- average daily time
spent using Social
media 3 hours and 19
minutes
- Total number of active
Facebook users 39
million
- Minimum wage
2000 LE
- Average total
spending 51000 LE
yearly
- Average income
1000000 LE yearly
- No tax. For
social media
campaigns
Market landscape

4. Strength Weakness
ThreatsOpportunities
- U have a historical brand K A I
- Good materiel and quality compared to some brands
- There are base from customer preferred quality and
this importance from price ( high quality shoppers )
- Social media pushing people to being better look and
life style specially Instagram
- High price compared to brands like ZARA , paul&bear etc.
- u don’t have physical shop
- u don’t preparing well to winter season
- Compete with brands to win market share niche by
you USP ( quality )
- using social media history ( KAI ) to retargeting
customer
- You start to market your brand after season ( winter
collection )
SWOT analysis

5. Specific Measurable Achievable Realistic Timely
- Building your brand
on social media
platform ( Facebook
, Instagram etc.
- Enhance online
presence quickly to
gain profit from
winter season
- Split year to 4
quarters and put
strategy to every
quarter as example
First Quarter
awareness goal ,
Second Quarter
consideration and so
on
- As we say split year
to quarters and put
action plan to reach
as example
1- 10 k Fan page on
Facebook
2- 30 k Followers on
Instagram
- First Quarter we
will work to
achieve:-
1- 15 k Fan page on
Facebook
2- 30 k Followers on
Instagram
3- push traffic to web
site
3 months from start
SMART objective

6. Segmentation Targeting Positioning
WE targeted :-
- Age ( 18 :35 )
- city ( Cairo , Giza and Alexandria )
- student in ( AUC , GUC , MIU etc.
- employers ( Bank , Dentist ,
managers
- preferred channel Face book and
Instagram
- IPhone users mainly then android
users like Samsung note
We will use :-
- Retargeting strategy
- lookalike strategy
We will use :-
- Camouflage strategy
- Luxury for brand personality
Strategy

7. 1. brand identity
- Logo
- Fonts
- colors
2. Brand personality
- voice
-Style
-place
3. Positioning Your Brand:
- What makes you different (USP)?
Branding

8. Brand identity
Logo

9. Brand identity
Fonts

10. Colors
Brand identity

11. Brand personality
Brand identity (voice)
- Professional
- Advisable

12. Brand personality
Brand identity (Style)
- Funny

13. Brand personality
Place

14. Positioning Your Brand
Unique Selling Proposition ( USP )
Quality

15. Vision and mission
For Youth
Who looking for quality and luxury
KASH is a right destination
That looking good and special
Unlike brands serve
KASh is your gate to luxury life and
differentiation

16. Content strategy
TOFU
MoFU
BOFU

17. Content strategy
TOFU (top-of-funnel)
Focuses on a high volume of leads, with an emphasis on not pressuring
potential customers by offering relevant information that
addresses a need, question or problem they may have.
Content for this stage may include
- Blogs
- whitepapers
- eBooks.
- GIF
- video

18. Content strategy
MOFU (middle-of-funnel)
where the marketer positions their company
as the best provider of a product to suit the customer's needs.
This point may include targeted offers and content, such as
- Podcasts
- comparison charts
- Webinars
- constant

19. Content strategy
BOFU (bottom-of-funnel)
the closing stage, where the marketer goes for the sale.
While person-to-person contact is likely for the sake of building a relationship
with the lead
content may include
- Case studies
- consultations
- Call to action

20. 1
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34
5
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PRICE LIST
Social media
6000 LE
Web site
custom
Google ads
3000 Le
Moderation
3000 LE
Content
3000 LE
Graphic Design
1500 LE

21. Building brands with purpose and passion
For more information don’t hesitate to contact us
Mobile 01099880652