1. The Assigment of Marketing
Wine and Related Product.
Created By : Okky, SUGIANTO

2. 1. DESCRIBE YOUR IDEAL WINE
BAR
- Its name
- Location, style
- Service
- Presentation
- How its work
- Choose the specific wine
- Tell about your self

3. ITS NAME : is burgundy wine and fine dinning
Brief :
Walking in the restaurant is like walking into something
special, others we walk in and we really don't get it. Burgundy
wine and fine dining restaurant is all above at the same time.
The front entrance isn't supposed to be exactly where it is now.
And here we addopt the garden spacefacing the restaurant.
When we walk in for the first time we thought the
dessert cart next to the door was the reception desk until the
waiter serve a piece of cake from it, and really suprise the waiter
will bring us the hygienne liquid hand sanitizer, to greeting us,
not only that the other waiter will make the line, and they will
presenting the welcome drink for us and it it complimentary
from the restaurant

4. LOCATION AND STYLE :
Located in heart place in jakarta,
which is can have the wonderful
place to hang over with friend,
with couple, families, colleges

5. Style :
i love fine dining restaurant full of
creativity and passion in every dish, and the
service is both attentive and informed in taking
care of guests like they are their personal
butler. Burgundy dine wine and bar has all this,
but according my opinion. It's not meant to be
a fine dining restaurant. It's supposed to be a
bit more casual than that, but they don't do a
very good job of disguising it. The food is
excellently made from the freshest ingredients

6. The design :
the design of the cubicle
tables in particular are clever with
glass separations between each
meaning the tight space of restaurant
is fully utilized and guests don't pay
the price of losing their intimacy. For
more privacy though, there are
private dining room.

7. SERVICE :
Type of service is formal fine dining,
as we set the table in french
style, all including the cutleries,
chinaware, goblet, wine glass, flower
vase, table number, candle light,
guest napkin, butter bowl, coffee or
tea cup with saucer, and etc.

8. Step of service is based from the
sequence of service :
• Greating the guest
• Asking the guest reservation
• Escort the guest to their table
• Pulling up the chair, ladies first
• Speading the napkin
• Presenting the menu and drink list.
• Pouring the mineral water
• Taking the order
• Repeating the order

9. Step of service is based from the
sequence of service : (cont..ue)
• Departure to the bar and the kithen
• Presenting the guests order beverages first
• Adjust the cutleries according the meal that they
ordered
• Going back to the kitchen and bringing their
meal, ladies first, host is the last.
• Somalier to be come to pouring the wine that the
guests have ordered.
• Clear up and presenting the next meal : from
appetizer, soups, salad, main course, dessert

10. Step of service is based from the
sequence of service : (cont..ue)
• Doing as the same point above to adjust the cutleries.
• Asking the guests satisfaction « how was your meal
madame, sir ».
• Asking if there is any another order from the guest
• Waiting the guest, and waiting for the bill, payment,
departure to the cashier
Bring the change to the guest with black envelope,
including the bill.
• Say thank you for the guests visit
• Escort them to the exit door

11. PRESENTATIONS
- BEVERAGES

12. TEA AND COFFEE
Burgundy Tea 35
Lemon squash with freshly fruits
Special Tea with Traditional Herbs Aromatic and served
with the French Press
Burgundy Ice Cream
35
Three scoop Ice Cream ( Strawberry, Chocolate and Vanilla)
with Grapes and Oreo
Burgundy Popping Splash
35
Choose your own (Blackberry, Blackcurrant, Green Apple, Kiwi,
Laychee, Orange, Peach, Raspberry, Strawberry)
Burgundy Chocolate 50
Hot Chocolate, Fresh Milk, Kahlua, Crème De Cacao White

13. Burgundy Coffee Special
55
Espresso, Fresh Milk, Kahlua and Baileys
Burgundy Martini
65
Blackberry flavored fruit can be found in this our
special cocktail
and it is an excellent citrus that adds a touch of sour to
drinks,
Flamed Grand Marnier will Crystallized on your drink

14. JUICES
Avocado 35
Cranberry 35
Honeydew 35
Pineapple 35
Strawberry Burgundy Squash 35
Soursop 35
Sunkist 35
SOFTDRINK
Coke 25
Coca Cola Zero 25
Green Tea Pokka 25
Sprite 25
Soda Water
Tonic Water 25

15. MINERAL WATER
Equil 25
Choice of Natural or Sparkling
Aqua 25
TEA ( HOT/ICE )
COFFEE (Hot/Iced)
Tea 25
Black Coffee 25
Lemon Tea 30
Espresso 25
Mint Lemon Tea 30
Cappucinno 35
Flavored Iced Tea 30
Coffee Latte 35
Mochaccino 35
Latte Vanilla 35 ( Choices of Lychee, Strawberry, Peach)

16. FRESH TEA (served with coffee press)
Mint Tea 35
Latte Almond 35
Blackberry Tea 35
Latte Caramel 35
Mint Lemon Tea 35
Latte Hazelnut 35
Latte Chocolate Cookies 35
Luak 65
COCOA ( HOT/ICE )
Chocolate 30
Caramel Seaclaid 60
TRADITIONAL HOT DRINK
Baileys, Chocolate, Caramel syrup and Whipped Cream
“Bandrek” Burgundy
A Spicy Blend of Ginger, Palm Sugar, Honey & Fresh Milk

17. HEALTHY DRINKS
FOUNTAINS
Berry Happy 35
Cappuccino Float 35
Broccolius 35
Iced Chocolate and Chocolate Ice Cream Chocolate Float 35
Melon Float 35
Orange Float 35
Strawberry Float 35
It's simply booster Vit C supplement, made from combining Cranberry
juice, Blueberry jam, Strawberry, milk, Honey and tasty Mango fruit.
Simply mixed of fresh broccoli, fresh orange juice, apple and lemon twist
to raise Vit A, Vit C and zinc in your body.
The Body Cleanser 35
The main benefits of this healthy juice include revitalization of the body,
good for cold and glowing skin, freshly made from 3 parts apple, 1 part
ginger, 3 parts carrot and honey.

18. The Cholesterol Buster
Well known to fight cancer and reduce cholesterol. It also
improves any sort of stomach upset and headache. Simply blend
of 2 parts apple, 1 part cucumber, 1 part celery and honey.
Glowing Skin
Black coffee with Fresh Milk and Vanilla Ice Cream
Fresh Honeydew and Coconut “Kopyor” ice cream
Fresh Orange Juice and Vanilla Ice Cream
Local Fresh Strawberry and Strawberry Ice Cream
Blackberry Float 35
Local Fresh Blackberry and Strawberry ice cream
It's a supper supplement to improve the skin texture and
moisture SHAKES
content in the skin yet it's also a body heat reducing drink, by
combining 2 parts orange, 2 parts cucumber, 1⁄2 part ginger and
Honey

19. Wildly Catcher (Choice of Strawberry, Vanilla, Chocolate) 35
A wonderful mouth watering juice which is excellent for you kidney
and
bladder as well it helps dispelling excess salts from your body by blend
of 2 Apples, 1⁄2 Pine apple, 1⁄4 Watermelon, a tiny of salt and honey.
Shakes 35
FLAME COCKTAIL 35
Flamming Lamborgini
The Vitamunity
This is an extremely healthy juice with lots content of Vit C, B2 and
increases the cell activity and strengthens body immunity. Fresh
blended
of mixed Honeydew, strawberry, watermelon and milk

20. The Sugar Fighter 35
This is a simple but very useful in correcting irregularities in the
of sugar in your blood, freshly made by mixed of Pear, banana and
Honey.
Oxidoxie 35
A very tasty drink that will act as an antioxidant, clears the body heat,
counteracts toxicity and decrease blood pressure. Mixed and blend
well 3 parts mango, 2 parts peer, 2 parts carrot, 2 parts apple.
Flame Coctail of Sambuca into layer of Kahlua, Bailey’s, Galliano,
Vodka, & Blue Curracao on the side
Flamming Bikini 90
Waterfall 90
Flame of Sambuca into mixed of Vodka, Triple Sec
& Blue Curracao on the side
Flame of mixed Sambuca & Gin into layered of Kahlua,
Creme de Cacao White, Vodka & Gin

21. BEERS (Bottle)
SPECIAL MARTINIS
Bintang 35
Carlsberg Guinness Stout Lychee 60
35 The Lychee Martini is a surprisingly full bodied drink Vodka and
40 Chocolate
69 fruit flavor blend
60 San Mig Light 40 A chocolate Indulgence of a drink made of vodka, crème de cacao
and garnished with a Chocolate kiss
San Miguel 40 Kiwi
Corona 60
A Vodka Martini shaken with muddled Fresh Kiwi
Orange 60
Peach 60
Espresso 65
Green Apple 65
Strawberry 65
Grape 65
Lolypop 65
Raspberry 65
Mandrin Vodka with a light taste of orange is contributed
by an orange liqueur and orange juice

22. CLASSIC COCKTAILS Sky Fall Dry Martini 60
Jaggerbomb 60 Vodka and spicy tomato juice, rimmed with
A Cocktail that is Mixed by dropping a shot salt
of Tequila & Vodka Strawberry Vodka and dash Dry Vermouth
into a glass of Beer more flavored with
Apeach Vodka and Freshly Peach and our fresh farm strawberry
liquers COFFEE COCKTAILS
Margarita 60 Irish Coffee 60
The Classic Gin cocktail with Dry Vermouth, Irish Whiskey, Coffee and Cream
and green olive Frappuchino 60
The most Popular cocktail in North French Coffee 60
America with A Popular STICK CRUSHED
Refreshing tequila, Triple Sec, and Lime Baileys, Cold Coffee and Cream with Ice
Juice Crushed
Bloody Marry Currant Vodka with muddled Fresh Grape
Vanilla Vodka with Kahlua Coffee liqueur,
Vanilla syrup Vodka with Vanilla liqueur and Orange
with cold espresso Juice, garnished with
Green Apple Vodka with more Green Apple lolypop candy
syrup and garnish Raspberry vodka with muddled Fresh
with a Green Apple slice Raspberryt
Brandy, Coffee and Cream

23. LONG DRINKS 60
Caipirinha 60
Made with Vodka, Muddled Lime and Sugar
Brazil's National Cocktail that is made with the Rum,
Muddled lime and sugar
Mojito
Singapore Sling 90
Sex On The Beach 90
Illusions 90
Long Island Ice Tea Caipiroska 90
This is a smooth, slow, and sweet cocktail. Contains of Gin,
Cherry Brandy, DOM Benedictine, Lemon Juice, Sugar and
Soda

24. SPECIAL MOJITOS TEQUILA Absolut Blue 50
Cendana 140 GIN
Special Long Drink with 14 Gilbey's Gin 45 Chivas Regal 12' Y.O 50
kinds of Spirits and top up
with Soda Water Gordon Dry Gin 50 Absolut Kurant 50
Strawberry 70 Lychee 70 Bombay Sapphire 60 Absolut Mandarin 50
SPIRITS
Jose Cuervo 50 JW. Black Label 50
Lemon 70 APERRITIF
Gilbey's Distiller Bland 45 Absolut Raspberry 50
Kiwi 70
WHISKY Bourbon Absolut Vanilla 50
Martini Dry 45
Scotch Jim Beam White 45
Martini Rosso 45
VODKA Smirnoff Green Apple 50
Campari 70
Gilbey's 45 Smirnoff Red 50
By Bottle
Martini Bianco Apple Absolut Apeach 50 Jack Daniels 50
By Glass 45 JW. Red Label 45
Smirnoff Strawberry 50

25. RUM
Beehive brandy 2.800 Sambuca Vaccari 50
COGNAC AND BRANDY
LIQUERS Tia Maria 50
By Glass
By Glass Amaretto Disaronno 50
Bacardi Light 45
Kahlua 45 Grand Marnier 50
Myer's Dark Rum 45
Malibu 45
Bacardi Apple 50
Midori 45
Bacardi Lemon 50
Galliano 45
By Bottle
Bailey's Irish Cream 50
Remy Martin VSOP 1.350
Cointreau 50
Martell Cordon Bleu
2.800 Southern Comfort 50

26. MENU

27. APPETIZERS
BURGUNDY FRIES - 25
NACHOS - 45
BEEF SAMOSA - 40
SESAME SHRIMP ON TOAST - 45
CHICKEN QUESADILLAS - 40
LUMPIA SEMARANG - 35
FRIED CALAMARI - 35
BARBEQUE CHICKEN WING - 40

28. SOUPS POTATO CREAM - 40
Our Signature Potato Soup,
CREAM OF MUSHROOM - 35 Liason, and Crispy Sweet Potato
Cream of Champignon Chip.
Mushroom, Fresh Herbs and
Cream. MINISTRONE ALA CASALINGA -
35
PUMPKIN VELOUTE - 35 Traditional Italian Vegetables
Tasty Thick Pumpkin Soup with Soup.
Cream.
FRENCH ONION SOUP - 45
HUNGARIAN GOULASH - 35 Consomme based onion soup
Spicy Beef, Potato, and topped with cheese crouton.
Vegetables Broth.

29. SALADS US Beef - 240
CAESAR SALAD - 35 Australian Beef - 160
With CHICKEN - 45 BORDEUX FILLET MIGNON
Fillet Mignon, Potato Macair, Garlic Brocoli
GREEK SALAD - 35 and Gorgonzola Sauce.
PRAWN SALAD - 45 US Beef - 220
Australian Beef - 160
CHICKEN ORIENTAL - 35
ORIENTAL STEAK
HAWAIIAN CHICKEN SALAD - 45 Charbroiled 150 grams of „Black Angus‟
Sirloin in mixture of exotic Asian
MEATS Spice.
our signature – US Beef - 220
TOURNEDOS ALA BURGUNDY
Seared Tenderloin with Creamy Raisin- Australian Beef - 120
Peppercorn sauce and mashed
potato.

30. T-BONE STEAK Williams
US Beef - 240
SAUCE
Australian Beef - 190 : Mushroom, Black Pepper, Pepper-
Corn, BBQ or
SHORT RIBS Gorgonzola
US Beef - 175
MEATS
Australian Beef - 120
ROAST BEEF SIRLOIN - 540 (Share for 4
SIRLOIN to 6 persons)
US Beef - 195 LAMB
Australian Beef - 120 LAMB CHOPS PROVENCALE - 220
POTATOES MUTTON SASHHSLIK - 110
: French Fries, Mashed, Herbs Potato
or Potato Croquette

31. POULTRY
BARBEQUE CHICKEN - 65
HUNGARIAN CRÈME CHICKEN - 70
CHICKEN CORDON BLEU - 65
CHICKEN MUSHROOM - 70
GRILLED DUCK - 85
ROAST CHICKEN AL’ENGLAIS -70
FISH AND SEAFOOD
GRILLED NORWEGIAN SALMON - 120
PESCE ALA GRIGLIA - 120
RED SNAPPER MEUNIERE - 95
PRAWN CONCASSE - 90

32. INDONESIAN FAVOURITE
NASI GORENG KAMPOENG CIBODAS - 50
Traditional Fried Rice served with Fried Egg, SambalGoreng Teri, Crackers,
Satay, Fried chicken piece
BEBEK GORENG DAGO GIRI - 60
Traditional Deep Fried Marinated Duck served with Turmeric Rice,
SambalMatah or SambalIjo, Sauted Vegetables
IGA BAKAR LALAH LANGEN SARI - 80
Charbroiled Beef Ribs Braised in Balinese Sauce served with “Plecing
kacang panjang” and Turmeric Rice or steamed rice
SOP BUNTUT (Indonesian Oxtail Soup) - 80
Slow Cooked Ox-Tail in Aromatic Broth served with Rice, Melinjo Crackers
and Green Chili Sambal (Choose your style of cooking by Kuah, Bakar, or
Goreng)
SOP KONRO - 80
Beef Ribs Braised in Authentic Indonesian Herbs and spices, served with
white steam rice.

33. ASIAN DELIGHT
SALMON TERIYAKI - 95
Served with Salad and Steamed Rice.
CHICKEN LAKSA - 65
Penang style laksa with light curry broth served with chicken, tofu and
bean prouts.
KUNGPAO CHICKEN - 65
Stir-fry chicken in Sichuan Kung-Pao sauce serves with steamed rice and
vegetables.
FRIED PRAWN WITH SALTED DUCK EGG - 70
Davao style deep fried tiger prawn with salted egg yolk of duck curry
leaf, served with steam rice and vegetables.
HAINAN CHICKEN RICE - 65
A classic Singaporean dish of delicately slow boiled chicken infused with
ginger with rice cooked in chicken stock served with and fresh ginger
and soy sauces.

34. DESSERT CRÈME BRULEE - 25
Trio Crème Brulee, Strawberry, Chocolate
FRIED ICE CREAM - 35 & Ginger.
Deep fried ice cream, served with
“pineapple couli” sauce. APPLE STRUDEL - 30
Puff pastry, apple, cinnamon, raisin,almon
COLENAK - 25 slice, serve with Fla.
Grilled Fermented Casava, served with
Young Coconut, Spiced Palm TANGKUBAN PERAHU ERUPTION - 45
Sugar Sauce and Kopyor Ice Cream. Vanilla sponge, peuyeum, fruit, strawberry
ice cream and sweet meringue,
BANANA SPRING ROLL - 25 flamed with triple sec on your table.
Deep Fried Banana in Spring Roll Wrapper
with Cheese and Chocolate CREPE SUZETTE - 40
Chips served with Chocolate Chips Ice French crepe with orange sauce, served
Cream. with vanilla ice cream.
BURGUNDY PANCAKE - 30 ASSORTED SLICED TROPICAL FRUITS – 25
Medallions of Raisins Pancake Garnished
with Strawberries, Syrup and
topped with Vanilla Ice Cream.

35. HOW IT WORKS :
To create and develop food can be maintain
the sales of wine, and many variants menu, able to stimulate
the Guests demand of wines, as the concept of our
Restaurant is Wine and Fine Dining, not enough only that,
we have to stimulate the employee, especially the waiters,
greeter, bartender, to always up selling the wine, and of
course the decoration of wines make it more attractively, the
temperature to put wines, the wines display, hygiene and
sanitation, and everything must be combine together to
achieve high quality wines, and after the uniqueness and the
professionalism of taking care of wine can be a assets and
our strategies to promote our Restaurant, because we have a
concept.

36. CHOOSE THE SPECIFIC WINE
NOTES : PRICES ARE IN IDR RUPIAH, THE CURRENCY
BETWEEN EURO AND IDR
IS € 1 : RP. 14.000

37. See Slide ...

38. ABOUT THE CREATOR :
Prenom : Okky Sigit
Nom : SUGIANTO
Portable : +33 (0)6 67 15 70 42
mail : okkysigit@ymail.com
okkysigit.sugianto@etud.univ-angers.fr
Université d'Angers
UFR Ingénierie du Tourisme, du Bâtiment et des
Services
IMIS-ESTHUA

39. Thank you …